The manufacturing industry of the future requires innovative approaches to optimize operational efficiency and adaptability. Integrating context-awareness into workflow management systems has emerged as a promising avenue to enhance efficiency in modern manufacturing processes. This research presents an innovative context-aware workflow management architecture designed to address industry-related challenges and overcome current limitations in the state-of-the-art. The architecture leverages Industry 4.0 standards for asset representation and workflow notation while incorporating a Context Analyzer component for real-time context interpretation. The effectiveness of the proposed solution is demonstrated in a real-world manufacturing setting, specifically in the scenario of collecting work order materials using the Robot Operating System (ROS) technology for robot navigation. The evaluation showcases improvements in task completion rate, resource utilization, and task completion time. These outcomes exemplify the potential benefits of incorporating context-awareness into manufacturing workflows, providing insights for further improvements. Contributions include advancing the understanding of context-aware workflow management, a review of the challenges that cap its adoption in the manufacturing domain, a qualitative comparison of similar approaches, practical implementation of the proposed architecture, evaluation of the context-aware component, and provision of the source code and datasets to the community for future advancement and reproducibility. •Advancing standardization of manufacturing processes with BPMN and AAS integration.•Enhancing manufacturing efficiency through context-aware workflow management.•ROS-based robots in a real-world manufacturing case study.•The proposed solution improved task completion rate, time, and energy saving.