The Cottingham formula expresses the electromagnetic part of the mass of a particle in terms of the virtual Compton scattering amplitude. At large photon momenta, this amplitude is dominated by short distance singularities associated with operators of spin 0 and spin 2. In the difference between proton and neutron, chiral symmetry suppresses the spin 0 term. Although the angular integration removes the spin 2 singularities altogether, the various pieces occurring in the standard decomposition of the Cottingham formula do pick up such contributions. These approach asymptotics extremely slowly because the relevant Wilson coefficients only fall off logarithmically. We rewrite the formula in such a way that the leading spin 2 contributions are avoided ab initio. Using a sum rule that follows from Reggeon dominance, the numerical evaluation of the e.m. part of the mass difference between proton and neutron yields mQED=0.58±0.16MeV. The result indicates that the inelastic contributions are small compared to the elastic ones.