Business intelligence is a collection of methodologies, methods, architectures, and technologies that convert raw data into significant and useful information used by organizations to enable more effective strategic, tactical, and operational insights and decision-making.  In spite of several studies have examined the critical success factors and development of business intelligence System, but few relevant studies have investigated perceptions of end-users Business Intelligence Systems. Furthermore, none of those studies was performed in a Higher Education Sector in Iraq. Consequently, the study aims to determine the business intelligence system features influencing perceived impact end users’ and of using business intelligence systems in Iraqi educational institutes. A technology acceptance model and technology organization environment framework were syntheses as a basis to develop a research model for business intelligence users' perceived impact and adopt of business intelligence systems named (SMUPI-BIS). Later, an online instrument (questionnaire) was designed to gather data from the business intelligence system users in five Iraqi universities. Twenty-one hypotheses were proposed and later tested. Then, for data analysis, the authors used several methods such as hierarchical regression, one-way ANOVA, descriptive statistics as well as structural equation modeling (SEM). The main outcomes of this study suggest that decision support, information quality, and real-time reporting are the most significant system characteristics influencing end users' perceived impact and their usage of business intelligence systems.