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Li Jiaoyang; Fan Zhenjia
Zhishi guanli luntan, 02/2023, Volume: 8, Issue: 1Journal Article
Purpose/Significance This paper aims to explore the acceptance behavior of the elderly for the application of new technologies and find out its regular pattern.Method/Process Based on the UTAUT2 and TRI, this paper constructed a behavior model of the elderly for the use of augmented reality tourism scenarios, put forward research hypotheses, collected data by means of questionnaire survey, and verified hypotheses by using structural equation model, SPSS and AMOS software, to verify the influencing factors of augmented reality tourism scene acceptance behavior among the elderly. Result/Conclusion The results show that: the contributing factors in the elderly group cannot significantly affect the use intention, but significantly affect the use behavior. Performance expectation, effort expectation, social impact, price value and discomfort are the main antecedents of use intention in the elderly group. The use intention of the elderly is a significant influencing factor of use behavior, and hedonic motivat
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