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Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00.
  • Global applications of the internet of things in digital marketing
    "This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The ... book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Hershey (PA) : IGI Global, 2023
    Jezik - angleški
    ISBN - 978-1-6684-8166-0; 978-1-6684-8167-7
    COBISS.SI-ID - 182610947

Rezervirajte gradivo na želenem mestu prevzema.

Mesto prevzema Status gradiva Rezervacija
Ekonomsko-poslovna fakulteta, Maribor
prosto - na dom, čas izposoje: 30 dni
Signatura – lokacija, inventarna št. ... Status izvoda
 339.13 GLOBAL Applications  339.13 GLOBAL Applications prosto - na dom, čas izposoje: 30 dni
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