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Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00. Poletni poslovalni čas (julij-avgust) / Knjižnica in čitalnica: torek in četrtek 9.00 - 14.00.
  • Direct and indirect effect of perceived price on perceived product value [Elektronski vir] : session 5: Marketing
    Pisnik Korda, Aleksandra
    ǂThe ǂmajor problem discussed in this paper is the examination of factors affecting perceived value, emphasizing the relationship between perceived price and perceived value. The problem is discussed ... from the customer's point of view. Perceived product value is the difference between value in use and price. Value in use is a mix of benefits, which a customer is likely to get with the product acquisition and product use. Price is a summary of monetary and nonmonetary price, that is all costs of product acquisition and its use. Based on literature and our own findings, we designed the model of relationships between perceived value, perceived price, perceived quality and perceived risk. After the model had been tested with the method of structural equation modeling, we found out statistically significant relationships exist among these factors. We found out, that: - perceived price has a direct, positive influence on perceived value and - perceived price has an indirect, positive and negative, influence on perceived value through perceived risk and perceived quality.
    Vir: An enterprise odyssey: economics and business in the new millennium [Elektronski vir]. 2002 : electronic proceedings (Str. 1833-1850)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2002
    Jezik - angleški
    COBISS.SI-ID - 6355996

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