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Ministrstvo za obrambo RS, Ljubljana - KIC (MORS-1)
  • Public diplomacy : how to think about and improve it
    Wolf, Charles, 1924- ; Rosen, Brian, 1972-
    This paper sharply distinguishes "marketing" encompassed in public diplomacy from the marketing of commerical products, focusing instead on the central roles of constintuencies and adversaries. The ... authors argue that the antipathy for the U.S. government aroused by some U.S. policies of outsourcing some aspects of public diplomacy.
    Vrsta gradiva - knjiga
    Založništvo in izdelava - Santa Monica, Calif. : Rand Corp., 2004
    Jezik - angleški
    ISBN - 0-8330-3685-8
    COBISS.SI-ID - 1822414

    Povezava(-e):

    http://www.rand.org/pubs/occasional%5Fpapers/2004/RAND%5FOP134.pdf

Dostopna je elektronska verzija dokumenta ali pa gre za elektronski vir
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