UNI-MB - logo
UMNIK - logo
 
Narodna in univerzitetna knjižnica, Ljubljana (NUK)
Naročanje gradiva za izposojo na dom
Naročanje gradiva za izposojo v čitalnice
Naročanje kopij člankov
Urnik dostave gradiva z oznako DS v signaturi
  • Radikalen pogled: oglaševanje skozi teorijo propagande in ideologije
    Kirn, Gal
    The article discusses consumerism from different perspectives. In the beginning the phenomenon of advertising is perceived in terms of the theory of propaganda. It focuses on the asymmetry in social ... power, where corporations hold great power of communication. With the help of the theory of ideology the author explains, how the systemic imperative of capitalism is connected with the "ideological interpellation" of an individual in the advertising process. The rise of new "culture-ideology", Holmes' "flexible personality" is clarified in the historical context. The author argues that consumerism and its practices have to be assessed through the critique of political economy - the flexible capitalistic system. In the end the possibility of the construction of a new critical theory in the connection with "antiglobalist" movements and the techniques of social marketing is presented.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, jul.-avg. 2003, str. 724-733)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2003
    Jezik - slovenski
    COBISS.SI-ID - 13823462

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 40, št. 4, jul.-avg. 2003, str. 724-733)

loading ...
loading ...
loading ...

Vnos na polico