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  • Public relations : contributions from Ljubljana
    Verčič, Dejan
    Public relations emerged as an academic discipline in the 1980s in the US, and in 1990s it institutionalised itself in European academia as well. Work at the Marketing Communication and Public ... Relations department, Faculty of Social Sciences, University of Ljubljana, has been instrumental in the Europeanisation and globalisation of the predominantly US public relations theory and contributed to the development of the reflective model of public relations.
    Vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 48, št. 6, nov.-dec. 2011, str. 1598-1610, 1711)
    Vrsta gradiva - članek, sestavni del
    Leto - 2011
    Jezik - angleški
    COBISS.SI-ID - 30885981

    Povezava(-e):

    Repozitorij Univerze v Ljubljani – RUL
    Digitalna knjižnica Slovenije - dLib.si

vir: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 48, št. 6, nov.-dec. 2011, str. 1598-1610, 1711)

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