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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana (ODKLJ)
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  • Contemporary advertising
    Arens, William F.
    Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the authorćs ... ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
    Vrsta gradiva - učbenik ; neleposlovje za odrasle
    Izdaja - 10th ed.
    Založništvo in izdelava - Boston (Mass.) [etc.] : McGraw-Hill, cop. 2006
    Jezik - angleški
    ISBN - 0-07-111537-4
    COBISS.SI-ID - 16538342

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FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana
prosto - na dom, čas izposoje: 1 mes.
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K 659.1 ARENS, W. F. Contemporary Prosti pristop K 659.1 ARENS, W. F. Contemporary Prosti pristop prosto - na dom, čas izposoje: 1 mes.
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