The early 21st century marked the start of a new era in which information and communications technologies have played a key role. Owing to these technologies, a large part of the physical processes ...has moved into a virtual environment. As a result, there is a noticeable trend of ever-increasing volume of business activity carried out in the virtual environment – electronic business (e-business). In much the same way, business operations have transformed from a physical into a virtual form, so has the marketing assumed a new form called e-marketing. E-marketing is basically global; it operates 365 days a year/24 hours a day, and, in principle,uses a free resource provided by the global information infrastructure, i.e., the Internet. Businesses today have no choice but to use e-marketing. The same applies to non-profit sector to which humanitarian organizations belong. There are a large number of humanitarian organizations in the Republic of Croatia. However, these organizations are often run by people with no knowledge of marketing or management. It is therefore not surprising that as a result the production concept has been applied instead of the marketing concept. As the business environment changes, those who fail to adapt are bound for failure. This research was conducted to find an optimal model for application of e-marketing in humanitarian organizations working in the Republic of Croatia. In view of the rapid development of information and communications technologies, the model defined in this research will be viable for the next five to eight years.
Prisustvo nastavi jedan je od zahtjeva koji se danas postavljaju pred studente visokoškolskih ustanova. Zbog toga nastavnici pribjegavaju različitim metodama evidentiranja prisutnosti studenata ...nastavi. U malim studijskim grupama do tridesetak studenata praćenje prisustva studenata na nastavi nije problem, no kada se radi o velikim predavačkim grupama kada nastavi prisustvuje više desetaka, pa čak i stotina studenata, tada je veliki problem uspostave brze, učinkovite, jeftine i od opstrukcija sigurne evidencije prisutnosti studenata na nastavi koja bi omogućila olakšanu kontrolu nad ispunjenjem obveza od strane studenata, te bolju organizaciju i optimizaciju vremena tijekom nastavnog sata potrebnog za praćenje posjećenosti nastave. Ovaj problem je analiziran na primjeru Sveučilišta Josipa Jurja Strossmayera u Osijeku, te je dano moguće rješenje. Bilo je potrebno sagledati pravne osnove modela evidencije prisustva nastavi studenata Sveučilišta Josipa Jurja Strossmayera u Osijeku, zatim istražiti moguća tehnička rješenja praćenja prisutnosti studenata na nastavi. Meðu mogućim rješenjima praćenja prisustva studenata optimalnim se pokazalo ono koje se temelji na upotrebi jednokratnih kodova, te su sagledane mogućnosti identifikacije prisutnosti studenata na nastavi upotrebom spomenutih kodova. To rješenje idejno funkcionira tako da svaki student na nastavi treba dobiti vlastiti jednokratni kod za prijavu prisutnosti na nastavi, te korištenjem tog koda, a upotrebom Web aplikacije, evidentirati svoj dolazak na nastavu. Temeljem te ideje razvijen je model sustava praćenja prisutnosti studenata na nastavi iz kojega je razvijen aplikativni programski sustav koji je u fazi testiranja u posljednje dvije godine. Kako spomenuti sustav nije pokazao značajne anomalije u fazi eksperimentalne uporabe, može se zaključiti kako je ovakav sustav praćenja prisustva studenata nastavi dokazao svoju uporabnu vrijednost.
The early 21st century marked the start of a new era in which information and communications technologies have played a key role. Owing to these technologies, a large part of the physical processes ...has moved into a virtual environment. As a result, there is a noticeable trend of ever-increasing volume of business activity carried out in the virtual environment – electronic business (e-business). In much the same way, business operations have transformed from a physical into a virtual form, so has the marketing assumed a new form called e-marketing. E-marketing is basically global; it operates 365 days a year/24 hours a day, and, in principle, uses a free resource provided by the global information infrastructure, i.e., the Internet. Businesses today have no choice but to use e-marketing. The same applies to non-profit sector to which humanitarian organizations belong. There are a large number of humanitarian organizations in the Republic of Croatia. However, these organizations are often run by people with no knowledge of marketing or management. It is therefore not surprising that as a result the production concept has been applied instead of the marketing concept. As the business environment changes, those who fail to adapt are bound for failure. This research was conducted to find an optimal model for application of e-marketing in humanitarian organizations working in the Republic of Croatia. In view of the rapid development of information and communications technologies, the model defined in this research will be viable for the next five to eight years.
Production of bakery products went through a long and gradual transformation from individual, craft to modern industrial production. Today, the production of bakery products has been developed by ...mass high-automated industrial production. Although production plants that find their economic justification mostly on the expenditure side of reduction of production costs and production processes, the modern business requires a change of the income side, where development of relations with consumers has more important role. Production of bakery products had all the features of mass production until recently. Due to the importance of bakery products in the nutrition of people, particularly in developed parts of the world, demand for bakery products could be considered as non-elastic, since the price, quality and range of bakery products were basically irrelevant to the volume of demand for these products. However, at the end of the twentieth century the purchasing power of the population, as well as the level of information, knowledge and self-awareness, significantly influenced the con-sumption of bakery products. The modern consumer changes the structure of food in the nutrition and he is no longer satisfied with a mass-produced product, but requires a product that is “tailored” according to his needs. The manufacturing capabilities of modern, numerically controlled machines that make Industry 4.0, allow the production of “tailored” products according to the needs of individual consumers. Consequently, transformation and transition from mass to individualized bakery product production requires a scientific and systematic approach.
Kopački rit as a nature park is a great tourist attractor in northeastern Croatia. Its flora and fauna used to attract people for economic reasons, whereas today people mostly visit it for ...educational and tourism purposes. Visitor loyalty is increasingly important in tourism development today. One-time visitors cannot be the basis of tourist demand. Such guests often visit a particular destination motivated by global political trends, and not by the need to visit the destination itself. For example, the increased number of guests in Croatia in the past few years is a result of political events in Greece and North Africa. Once the political situation in their primary choice is stabilised, such guests will be lost. Therefore, among many guests of Kopački rit one must recognise those, for whom it was their primary destination, and establish a relationship with them. To achieve a targeted tourist offer, the Nature Park must implement relationship marketing by means of Customer Relationship Management (CRM). The aim of this research is to explore and define an optimum model of the CRM system that would offer a long-term solution to the problem of customer relationship development with visitors to Kopački rit. The research will be carried out deductively, and the methods used to realize the research aim are to be systematic analysis, causal reasoning, descriptive modelling, and logical experiment. The result is a framework model of a marketing database and a descriptive conceptual model of the CRM system for Kopački rit, both of which will use the potentials of mobile and information and communication technologies.
This paper examines value dimensions of the organizational culture of employees in Hrvatska elektroprivreda d.d., a joint stock company wholly owned by the government of the Republic of Croatia, with ...the aim of identifying the corporate culture and value differences within the company in relation to employee gender, age and type of workplace. Hofstede’s research on organizational culture value dimensions forms the theoretical framework of this paper. Descriptive statistical methods, i.e., frequencies, comparison of means and ranking were used in the analysis. The results show a difference in values between older and younger employees, as well as between employees working in an office and those working in the field which leads to the conclusion that in this company there are different sub-cultural elements within a single corporate culture. Moreover, the results show that value dimensions of employees in Hrvatska elektroprivreda d.d. are somewhat different from earlier findings of Hofstede’s research into value dimensions of employees in the Republic of Croatia in that the power distance is lower; uncertainty avoidance remains relatively high; individualism of employees has risen considerably, the culture is still impregnated with feminine values and there is a high degree of long-term orientation of employees. The analysis of respondents’ answers indicates that personal time and family time are highly valued. In addition, physical working conditions, good working relations with immediate supervisors and good cooperation with colleagues were also rated high on the scale of importance. It was also found that the most important work objective was job security, and that personal steadiness, stability and persistence were most valued personal traits.
Although religious organizations are essentially conservative, they are not immune to the changes brought on by the information and communication technology. Thus, one can conclude that all religious ...organizations, be they more liberal or conservative in their position towards change, use information and communication technology, i.e. the communication channel that it creates, more or less successfully. In fact, a religious organization, as any other organization, can choose between a range of communication channels created by the global network system, i.e. the Internet. The web is probably the most widely used and most popular communication channel available to Internet users. However, the web is not only a communication channel; it has developed into a virtual space, which evolved from being a means of presentation into a global social network. Web environment building is often left to the professionals such as web designers and developers of web sites that focus their attention on the appearance and functionality of web sites, but do not address the mission and goals of the religious organization for which the web system has been developed. In particular, the importance of marketing approach is disregarded, i.e. the necessity to meet the needs of the faithful, who are users of religious organization ‘services’. To create a web environment for religious organizations with optimal form and content, especially in the Republic of Croatia, one must address the task using a systematic or a model approach. For this reason, a study was conducted and a model of optimal web environment for e-marketing of religious organizations in the Republic of Croatia was developed
The low level of competitiveness of the Croatian economy on a global scale suggests tourism as an export potential of the Republic of Croatia. Summer tourism is especially important at today's level ...of development. In view of the utilization level of the summer tourism, public attitudes stating that the summer season should be extended can be heard, thus increasing the benefits from the summer tourism season. However, the possibilities of the better utilization of the existing potentials within the existing summer tourism season must also not be neglected. To that purpose it is necessary to better utilize the potential of the current guests, and an effort should also be made to try to retain these guests and transform them from consumers to clients. This can be achieved by applying Customer Relationship Management (CRM). The application of this concept itself requires the use of modern digital technology. In order to ensure the aggregate effect of customer relationship management on the overall tourism product of the Republic of Croatia, this concept should be raised from an individual level to the aggregate level of Croatian tourism. This research focuses on the model of the integral global CRM system aimed at improving the tourism offer within the Republic of Croatia.
Significant changes in the society starting from the end of last century, have transformed the industrial age into the new post industrial age, which could colloquially be denominated as information ...age. One of vital characteristics of that economy is the transition from matter management to data management. Data is, at the same time, a basis for business processes management, a means for completing business processes, as well as a product of business processes. Thus, data is simultaneously a raw material, as well as semi-finished goods and finished goods, but also a management resource and company equity. The thesis that data resources are the key to a successful business of a modern business entity is today accepted in an axiomatic manner, in theory. Therefore, a question whether the power of a business entity in contemporary circumstances of doing business should be measured by the value of its tangible assets as it was done in the industrial age should be rightfully raised, or is its value a product of its intangible assets, i.e. its organized repositories of data, information and knowledge. In the bookkeeping assessment of the economic value of a business, material assets are still the key factor, and accounting is the only activity oriented towards maintaining the material essence of a business. Such accounting is not updated, therefore it is necessary to implement new ways of bookkeeping assessment of the economic value of a business, which shall accept the value of data, information and knowledge that the business possesses.
The beginning of the new millennia introduces big change within growth of dynamics and amount of business, caused by new technologies and media development. These evolutional changes and growth of ...business dynamics result in an increase of demand towards the management, not only in precision, but also in velocity of making decisions. Manager has a professional obligation to keep a record of all market related information, internal and external. Apart from that, contemporary management becomes more and more aware of the necessity to accept information from non-economic environment, including legal framework, government policies, as well as political and social circumstances of doing business. Furthermore, considering the extent of business, management often needs to understand not only domestic political and social circumstances, but foreign as well. However, the problem also lies in a dynamic legislative framework, inclined to frequent amendments changes, such as the one in The Republic of Croatia. Considering these assumptions, it is important to investigate how much and in what way constant legislative changes affect the management in Croatia. It is important to consider the time needed for decision-making and how and to what extent could digital media provide support in accepting these changes in a manner, which has both quality and velocity, especially related to the aspect of quality knowledge organization within the Knowledge Management.
