Grocery shopping is a major contributor to unsustainable consumption in the developed world. This study constructs a hierarchy of sustainable grocery shopping (SGS), using a broad range of SGS ...consumption activities that contribute to an individual's aggregate grocery shopping. We confirm the suitability of Rasch modelling to construct the SGS hierarchy and, recognize the definitional equivalence between features of the Rasch model and Rogers' adoption groups. Our results are transformed into theoretically founded, empirically observed SGS adoption segments. SGS adoption groups are analysed with reference to multiple research streams. Our results show that the diffusion of SGS behaviours in a population is in its early stages and most SGS adoption segments undertake a limited number of SGS behaviours. Demographic characteristics do not contribute to explaining SGS membership, but personal values do. Personal values are also related to the observation of spill‐over between items of similar behavioural difficulty, rather than within product categories. Only the most advanced SGS adoption groups consider sustainably sourced food as a decision criteria. We show the importance of investigating SGS with a systemic approach.
WEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want to increase their ...standard of living. Not only do we need to reduce consumption in WEIRD countries, we need also to understand the non-WEIRD citizens’ motivations to avoid/reduce future issues caused by over-consumption. This paper covers the breadth of phenomena of ethical consumption habits and their drivers in Pakistan. In-depth unstructured interviews were conducted with Pakistani respondents and analysed using laddering technique to uncover drivers of ethical consumption. Consumption choices in Pakistan are driven primarily by religiosity and frugality. While concern for health and environmental conservation is shared with WEIRD countries, underlying values (conformity and tradition) differ. These results emphasize the need to understand the drivers in developing societies and adjusting our marketing programs to improve societal wellbeing and environmental protection.
This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a ...messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.
•Studying sustainable consumption reveals patterns of behavior.•The Rasch Model simultaneously analyses sustainable behaviors in two countries.•Individual and structural characteristics influence ...sustainable behavior.•Individuals’ sustainable-ness explains most sustainable behaviors.•Structural differences and path dependencies explain remaining differences.
Sustainable consumption behaviors are embedded in a consumption system. Their uptake is influenced by personal characteristics and the context. Feedback loops reinforce extant behavior and path dependencies enable or hinder additional sustainable consumption. This study applies a cross-national approach to reveal the influence of structural characteristics on the pattern of sustainable consumption, comparing results from Austria and New Zealand. Using Rasch Modelling, we test five propositions and find that most of the 26 behaviorsinvestigatedare taken up in the same order in both countries. Government regulations, business initiatives, and geographic characteristics influence the uptake of some sustainable behaviors, including recycling, consumption of organic food or use of public transport in the two countries. Consumers experience structural feedback loops and historic government foci have created path dependencies. The results demonstrate that a systemic view of sustainable consumption behaviors is required, to foster and increase sustainable behavior.
Brand Externalities: A Taxonomy Padela, Shoaib M. Farooq; Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra
Journal of macromarketing,
06/2021, Letnik:
41, Številka:
2
Journal Article
Recenzirano
Brands are ubiquitous and adorn contemporary marketing systems. Modern branding practices spawn contradictory social mechanisms, value co-creation and value co-destruction. This paper considers the ...societal implications, including personal, psychological, social, ecological, and economic consequences of branding. It posits brand externalities as meaning-led discrepancies and symbolic spill-overs igniting mechanisms detrimental to the integrity of the social system. Brand externalities accompany the assortment of brands in contemporary marketing systems. We propose a taxonomy of brand externalities and elucidate societal consequences of branding upon brand exchange actors themselves, their immediate others, future others and general others. This stakeholder orientation sets a future research agenda and calls for redefining branding from the system’s perspective.
Ethical consumption is increasingly important for governments, consumers and researchers. Adopting new ethical tourist behavior requires consumer innovation. Using a sample of ordinary travelers, the ...research investigates behavioral innovativeness through constructing a hierarchy of Ethical Tourist Behavior (ETB). As ETB fits the Rasch Model, behavior might provide a link between the relatively static individual innovativeness and the dynamic Diffusion of Innovation Model. Universalism, age and gender influence behavioral ethical tourist innovativeness. Using Rasch Modeling and relating results to the levels of adoption and Diffusion of Innovations, companies gain insights about the success potential and uptake of future innovations.
•We construct a hierarchy of Ethical Tourist Behavior (ETB) for a representative sample.•We use Rasch Modeling to explore the behavioral variable's structure.•Respondents take up ETB in a consistent and cumulative manner.•Rasch Modeling results provide a potential link between innovativeness and diffusion.
Well-Being and Everyday Ethical Consumption Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben
Journal of happiness studies,
01/2019, Letnik:
20, Številka:
1
Journal Article
Recenzirano
Consumption is central to many people’s lives and their well-being. Well-being and Quality of Life Indicators are increasingly included in consumption studies, either as outcomes of consumption or as ...influential factors influencing consumption choices. Marketing and consumption research is frequently interested in understanding consumer choices and has traditionally focused on the evaluative dimension of wellbeing, measuring satisfaction with (aspects of) life. Well-being is multidimensional and exploring additional dimensions broadens understanding of the concept. Using are broad sample of Austrian consumers, this research applies the Satisfaction with Life Scale, Personal Well-being Index, Flourishing Scale and Pleasure Orientation and correlates well-being levels with a newly constructed hierarchy of everyday Ethical Consumption Behavior (eECB). The psychometric soundness of the well-being measures employed, collected in German, and the conceptualization of eECB in Austria is supported. Perceived eudaimonic well-being and eECB are positively related, while the correlation between hedonic well-being and eECB is negative. There is no significant relationship between evaluative well-being scales and eECB. While Universalism as a guiding principle in peoples’ lives positively correlates with eECB, demographic characteristics, except for age, are not important. The study provides support for including multiple well-being measures to increase depth and breadth of understanding in consumption research.
Growth, Excess and Opportunities Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra
Journal of macromarketing,
12/2018, Letnik:
38, Številka:
4
Journal Article
Recenzirano
Exchange is seen through all living entities, but marketing systems and their complexity are one of the aspects that separate humans from other animals. Our marketing systems are complex and require ...trust in remote, and often never met or personally encountered, individuals. These marketing systems have significantly contributed to the development of humanity and our increasing length of life and standard of living. But, in the Western world we have gone beyond satisfying the needs of humans to an era of excess consumption that negatively impacts on not just our current environment and society, but our potential futures. At the same time vast numbers of people remain under provided for by marketing systems, living short lives with a low standard of living. Discussing the development of marketing systems and our current era of excess this paper provides a call to macromarketing researcher. It asks for research on big topics that will define the future of humanity, and potentially whether there will be one at all.
Ethical consumption behaviour, on holiday and at home, is required to minimize future environmental and social damage. Ethical consumption is a prominent issue in the media and in academic research, ...but ethical behaviours remain limited among the general population. This research explores whether an underlying propensity to act ethically can be extended to behaviour across two life contexts, Ethical Tourist Behaviour (ETB) and Everyday Ethical Consumption Behaviour (ECB). We also examine whether ethical behaviour decreases on holiday as suggested by previous research. Using the Rasch Model, ethical behaviour on holiday and at home is combined into one ETB/ECB continuum and ethical behaviours in both life contexts are directly compared. In line with other research, our subjects undertake only a limited number of ethical behaviours, on holiday and at home. We find that tourists engage in ethical behaviours, but spill-over of ethical behaviour across the two contexts only occurs between situationally/environmentally similar behaviours, ethical behaviours whose underlying barriers are of similar difficulty in both life contexts. These results and this methodology can be used by tourism managers and policy-makers to explore current ethical behaviour and offer the next ethical steps to citizens.
Growth, Excess and Opportunities Wooliscroft Ben; Ganglmair-Wooliscroft Alexandra
Journal of macromarketing,
12/2018, Letnik:
38, Številka:
4
Journal Article
Recenzirano
Exchange is seen through all living entities, but marketing systems and their complexity are one of the aspects that separate humans from other animals. Our marketing systems are complex and require ...trust in remote, and often never met or personally encountered, individuals. These marketing systems have significantly contributed to the development of humanity and our increasing length of life and standard of living. But, in the Western world we have gone beyond satisfying the needs of humans to an era of excess consumption that negatively impacts on not just our current environment and society, but our potential futures. At the same time vast numbers of people remain under provided for by marketing systems, living short lives with a low standard of living. Discussing the development of marketing systems and our current era of excess this paper provides a call to macromarketing researcher. It asks for research on big topics that will define the future of humanity, and potentially whether there will be one at all.
