Health tourism can be generally divided into medical, health spa and wellness tourism. Health spa tourism services are provided in special hospitals for medical rehabilitation and health resorts, and ...include under medical supervision controlled use of natural healing factors and physical therapy in order to improve and preserve health. There are 13 special hospitals for medical rehabilitation and health resorts in Croatia. Most of them are financed through the state budget and lesser by sale on the market. More than half of their accommodation capacity is offered for sale on the market while the rest is under contract with the Croatian Health Insurance Fund. Domestic overnights are several times higher than foreign overnights. The aim of this study was to analyze business performance of special hospitals for medical rehabilitation and health resorts in Croatia in relation to the sources of financing and the structure of service users. The assumption was that those who are more market-oriented achieve better business performance. In proving these assumptions, an empirical research was conducted and the assumptions were tested. A positive correlation was proven in tested indicators of business performance of the analyzed service providers of health-spa tourism with a higher amount of overnight stays realized through sales on the market in relation to total overnight stays, with a greater share of foreign overnights in total of overnights and with a higher share of realized revenue on the market out of total revenue. The results of the research show that special hospitals for medical rehabilitation and health resorts that are more market-oriented are more successful in their business performance. These findings are important for planning the health and tourism policies in countries like Croatia.
The research aimed to explore whether ecolabels could be used as innovation tools to achieve sustainable tourism development (STD) at the level of a tourist destination. The paper used results ...obtained by a questionnaire survey among destination management organizations (DMOs) in cities and municipalities to investigate how much ecolabels are used at the level of tourist destinations in a case study of the Republic of Croatia (in 2017 and 2021). DMOs were chosen as the subject of research due to their crucial role in the development of tourist destinations. The findings from the linear research indicate that DMOs in Croatia still do not recognize the importance and role of implementation of tourist ecolabels as an innovation tool in achieving sustainable tourism development at the destination level. The paper provides new theoretical insights into the application of ecolabels at the level of cities and municipalities as tourist destinations. Thus, it could induce future research by scholars in this field because an analysis of academic literature indicates that there is a lack of such research. Moreover, the results given by this research could provide a basis for DMOs to start to think in a different way about the application of ecolabels at the level of a tourist destination.
Each year the global tourism market records increasing numbers of international tourist arrivals, drawing attention to the negative impacts on environmental sustainability. As such, the concept of ...sustainability has become of paramount concern in the tourism sector over the last few decades with an emphasis on "going green" and reducing the environmental footprint associated with this growth of tourism. At the same time, tourists have become increasingly concerned about environmental issues while traveling, forcing tourism providers to carefully plan in a sustainable way. The tourism industry has accepted this trend and has applied new approaches and strategies towards environmental sustainability in their management practices. The greening of tourism began when the first ecolabel, Blue Flag, launched in France in 1985. After two years, the company expanded its activities to other European countries; it became an international ecolabel in 2001. The idea behind ecolabelling is to help tourists make informed decision about their prospective destinations. The purpose of this paper is to explore and compare the widespread ecolabelling process in the tourism industry today. Since the first ecolabel in tourism was launched, the number of ecolabels in the tourism sector has rapidly increased in number; today there are more than two hundred distinct ecolabels within the tourism industry. Unfortunately, there is no standardized set of criteria for certification relative to environmental sustainability practices. Given this practical issue within the global tourism industry, this research seeks to review whether the existing scholarship on sustainability and ecolabelling in tourism has informed the actual practice of ecolabel certification.
U radu se analiza postojeće stanje ruralnog turizma u Hrvatskoj te se utvrđuju mogućnosti i smjernice njegova održiva razvoja. Istraživanje je pokazalo da ruralni turizam u Hrvatskoj zaostaje za ...kupališno-odmorišnim turizmom primorske Hrvatske, kao i da se nedovoljno koriste brojni i raznoliki prirodni i društveni resursi kojima kontinentalni dio Hrvatske obiluje. Dosadašnji razvoj ruralnog turizma
u kontinentalnoj Hrvatskoj bio je uglavnom prepušten individualnoj poduzetničkoj inicijativi i oskudnim izvorima financiranja pa se stihijski razvila heterogena i usitnjena turistička ruralna ponuda temeljena na različitim vrstama i specifičnim oblicima turizma. Budući da je riječ o ekološki očuvanom prostoru čije je resurse potrebno sačuvati i za buduće generacije, u razvoju ruralnog turizma nužno se nameće koncept održivog razvoja. Iz toga proizlazi temeljna hipoteza ovog rada da se dugoročni održivi razvoj ruralnog turizma u kontinentalnoj Hrvatskoj može osigurati samo integriranom turističkom ponudom različitih specifičnih oblika turizma.
U radu se analiza postojeće stanje ruralnog turizma u Hrvatskoj te se utvrđuju mogućnosti i smjernice njegova održiva razvoja. Istraživanje je pokazalo da ruralni turizam u Hrvatskoj zaostaje za ...kupališno-odmorišnim turizmom primorske Hrvatske, kao i da se nedovoljno koriste brojni i raznoliki prirodni i društveni resursi kojima kontinentalni dio Hrvatske obiluje. Dosadašnji razvoj ruralnog turizma u kontinentalnoj Hrvatskoj bio je uglavnom prepušten individualnoj poduzetničkoj inicijativi i oskudnim izvorima financiranja pa se stihijski razvila heterogena i usitnjena turistička ruralna ponuda temeljena na različitim vrstama i specifičnim oblicima turizma. Budući da je riječ o ekološki očuvanom prostoru čije je resurse potrebno sačuvati i za buduće generacije, u razvoju ruralnog turizma nužno se nameće koncept održivog razvoja. Iz toga proizlazi temeljna hipoteza ovog rada da se dugoročni održivi razvoj ruralnog turizma u kontinentalnoj Hrvatskoj može osigurati samo integriranom turističkom ponudom različitih specifičnih oblika turizma. The goal of this paper was to analyse the current status of rural tourism in Croatia and to identify possibilities and guidelines of its sustanibale development. The research has shown that rural tourism in Croatia falls behind the sun-and-beach holiday tourism in coastal Croatia and that numerous and diverse natural and social resources in continental Croatia are insufficiently employed. Past research of rural tourism in continental Croatia relied on individual entrepreneurial initiative and scarce funding resources, so that consequently a heterogenous and fragmented rural tourism offer, based on various tourism forms and special interest tourism types, has developed in an unorganised way. Since the area in question is ecologically preserved and its resources need to be protected for future generations, the issue of rural tourism development unequivocally introduces the concept of sustainable development. From these results the basic hypothesis of this paper is derived that long-term sustainable development of rural tourism in continental Croatia may be provided only through integrated tourism offer of special interest tourism.
The goal of this paper was to analyse the current status of rural tourism in Croatia and to identify possibilities and guidelines of its sustanibale development. The research has shown that rural ...tourism in Croatia falls behind the sun-and-beach holiday tourism in coastal Croatia and that numerous and diverse natural and social resources in continental Croatia are insufficiently employed. Past research of rural tourism in continental Croatia relied on individual entrepreneurial initiative and scarce funding resources, so that consequently a heterogenous and fragmented rural tourism offer, based on various tourism forms and special interest tourism types, has developed in an unorganised way. Since the area in question is ecologically preserved and its resources need to be protected for future generations, the issue of rural tourism development unequivocally introduces the concept of sustainable development. From these results the basic hypothesis of this paper is derived that long-term sustainable development of rural tourism in continental Croatia may be provided only through integrated tourism offer of special interest tourism.
Zdravstveni turizam je načelno moguće podijeliti na medicinski, lječilišni i wellness turizam. Usluge lječilišnog turizma se pružaju u specijalnim bolnicama za medicinsku rehabilitaciju i ...lječilištima, a uključuju pod liječničkim nadzorom stručno i kontrolirano korištenje prirodnih ljekovitih činitelja i fizikalne terapije radi unapređenja i očuvanja zdravlja. U Hrvatskoj posluje 13 specijalnih bolnica za medicinsku rehabilitaciju i lječilišta koja su većinom financirana iz državnog proračuna i manje iz prihoda ostvarenih izravnom prodajom na tržištu, premda se više od polovice njihovih smještajnih kapaciteta slobodno prodaje na tržištu, dok su ostali pod ugovorom s Hrvatskim zavodom za zdravstveno osiguranje. U strukturi noćenja domaća noćenja su višestruko zastupljenija od stranih. Cilj rada je bio analizirati uspješnost poslovanja specijalnih bolnica za medicinsku rehabilitaciju i lječilišta u Hrvatskoj u odnosu na izvore financiranja i strukturu korisnika usluga. Pretpostavke rada bile su da su poslovno uspješniji oni koji su više tržišno orijentirani. U dokazivanju tih pretpostavki provedeno je empirijsko istraživanje, a pretpostavke su testirane primjenom Spearmanova koeficijenta korelacije. Dokazana je pozitivna korelacija kod testiranih pokazatelja uspješnosti poslovanja analiziranih pružatelja usluga lječilišnog turizma s većim udjelom noćenja ostvarenim prodajom na tržištu u ukupno ostvarenim noćenjima s većim udjelom stranih noćenja u ukupno ostvarenim noćenjima te s većim udjelom tržišno ostvarenog prihoda u ukupnom prihodu. Može se zaključiti kako su poslovno uspješnije one specijalne bolnice za medicinsku rehabilitaciju i lječilišta koja su više tržišno orijentirana. Rezultati ovoga istraživanja su važni za planiranje zdravstvene politike i politike turizma u državama poput
Hrvatske.
Cilj je ovog rada utvrditi i analizirati postojeće stanje ruralnog turizma u Hrvatskoj, te ukazati na mogućnosti i smjernice njegova održivog razvoja. Istraživanje je pokazalo kako je ruralni turizam ...u Hrvatskoj marginaliziran u odnosu na kupališno-odmorišni turizam primorske Hrvatske, kao i nedovoljnu turističku valorizaciju prirodnih i društvenih resursa kojima kontinentalni dio Hrvatske obiluje. Dosadašnji razvoj ruralnog turizma u kontinentalnoj Hrvatskoj bio je uglavnom prepušten individualnoj poduzetničkoj inicijativi i oskudnim izvorima financiranja pa se stihijski razvila heterogena i usitnjena turistička ruralna ponuda temeljena na različitim vrstama i specifičnim oblicima turizma. Međutim, ruralni turizam može postati jedan od osnovnih pokretača razvoja ruralnog prostora uvažavajući koncept održivog razvoja, koji se temelji na ravnoteži ekonomske, ekološke i društvene održivosti. U budućnosti bi trebalo potaknuti razvojne projekte koji bi osigurali integriranu turističku ponudu te time omogućili dugoročni održivi razvoj ruralnog turizma u kontinentalnoj Hrvatskoj.
The aim of this research is to ascertain the volume of regional demand for cultural tourism attractions and events and, in particular, to investigate the role that the cultural capital plays in the ...propensity to visit these attractions and events. As expected, the results showed that the participation in cultural activities most often takes place locally. The most popular types of cultural activities were visiting heritage sites and museums followed by the popular music concerts. However, the expectations that cultural participation could be effectively predicted by the education and income were only partly supported by the results. In terms of income, there is a positive relationship between level of income and participation in cultural activities. This relationship is not so pronounced when it comes to the activities belonging to high-brow culture where it is the level of education that might be a strong predictor of participation. It might be that in the modern societies, where the income is not necessarily proportional to the level of education, education is a better reflection of cultural consumption.
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