Resumo O objetivo geral da presente pesquisa foi identificar necessidades e expectativas de pousadas nas cidades históricas de Ouro Preto e Tiradentes na Estrada Real (MG), em termos de estratégia ...para a logística de suprimentos. No caso dos serviços relacionados ao turismo, o uso estratégico da logística permite alcançar diferenciais competitivos tanto no aspecto custos quanto na qualidade do atendimento. Através de pesquisa de campo, foram aplicados cartões aos empresários e gerentes dos estabelecimentos de pousadas nas regiões de Ouro Preto e Tiradentes, com base na técnica estatística multivariada Preferência Declarada. Os cartões constavam de alguns atributos que mostrariam a configuração preferida dos serviços de suprimentos. Os atributos investigados foram: prazo de atendimento, número de fornecedores, tamanho do lote, operações de suprimentos e forma de pedido. Os resultados indicaram que uma estratégia de forte impacto para as pousadas das regiões pesquisadas deveria contemplar política de redução da base de fornecedores. Palavras-chave: logística de suprimentos; logística para serviços; turismo; Minas Gerais. Abstract The general objective of this article was to identify the needs and expectations of the service suppliers connected to tourism along the historic route known as the “Royal Highway” (in the State of Minas Gerais, Brazil), in terms of the desired strategy for the logistics of supply for this type of tourism. By means of exploratory empirical research, a survey of the data was carried out in the field by presenting cards that clearly stated preferences regarding suppliers to owners and managers of inns in the regions of the cities of Ouro Preto and Tiradentes. The features investigated were: Speed of Service, Number of Suppliers, Size of Lots, Supply Operations and Method of Ordering. The article concludes that, in order for a strategy to have strong impact on this economic activity in the regions where this research was carried out, it should consider a policy of reducing the supplier basis. Keywords: suppliers logistics, services logistics, tourism management, Minas Gerais.
The general aim of this research was to identify the needs and expectations of the inns' managers about service suppliers involved with the tourist industry along "Royal Highway" (in the State of ...Minas Gerais, Brazil), as regards the most appropriate strategy for supply logistics for inns, the typical tourism establishment in the region. The features investigated were: Speed of Service, Number of Suppliers, Size of Lots, Supply Operations and Method of Ordering. The Multivariate Stated Preference Technique was used for the statistical treatment of the responses. The results indicate that the respondents' preferred supply scenario has the following characteristics: supplies should be furnished in a responsive manner, within 24 hours, by one or a limited number of suppliers, in small lots delivered to the companies and ordered by telephone. The article concludes that, in order for a strategy to have strong impact on this economic activity in the regions where this research was carried out, it should consider a policy of reducing the supplier base.
PDF
