Dehumanization Revisited Lazovic, Vesna
Arbeiten aus Anglistik und Amerikanistik,
01/2021, Letnik:
46, Številka:
2
Journal Article
Media reports have the power to change the opinions of the readership on any topic simply by repetitively using certain wording and structures. In certain cases, the reader may be prevented from ...forming an objective stance and unprejudiced perspective, which can prove dangerous if the topic in question is highly sensitive. Ever since the European refugee crisis in 2015, newspaper articles in the UK press have frequently used a range of dehumanizing language. This paper attempts to examine the issue by both quantitatively and qualitatively comparing the structures used to describe refugees, asylum seekers, migrants and immigrants in two consecutive years (2015 and 2016 respectively). Three British online newspapers were selected for this purpose: The Guardian, The Telegraph and The Independent. Through a combination of conceptual metaphor theory, critical discourse analysis (CDA) and corpus linguistics, this paper examines and analyzes the common collocations and metaphors used in media reports to refer to refugees at the outset of the crisis, and then again during the referendum year. The comparison between different periods is crucial, in that it can reveal whether expressions recur over time, especially because the media reports initially provided general information about the refugees such as their number and origins, but later also discussed the impact of the crisis on European countries. This analysis centres around the frequent use of dehumanizing language, which has not weakened over time, despite appeals from the UN Refugee Agency and numerous non-governmental organizations, who have sought to remind the press that words do matter in the migration debate. The findings show that dehumanization is recurrent and ubiquitous in this context, resulting in the reinforcement of inhumane media treatment of this vulnerable group.
Based on a corpus comprising online bank advertisements shown in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their ...predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson’s relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning.
Task difficulty is an important but complex phenomenon in Applied Linguistics, for which there is relatively little empirical research. This article discusses approaches to defining task difficulty ...and focuses on objective task difficulty derived from ratings of performances and on difficulty derived from an error count in the performances, thus taking errors as indicators of writing task difficulty. Errors are described in terms of the Scope–Substance error taxonomy in writing performances from the Slovene General Matura examination in English. The most frequent errors are located at word and phrase level. Generally, error frequency decreases as writing proficiency increases, but some error types do not conform to this trend. This is the case for punctuation errors, which gain prominence at higher levels of mastery. The results of this study are relevant for assessment, particularly for rating scale development or revision, and for rater training. They are equally relevant for teaching, since knowing sources of difficulty in tasks is a prerequisite for effective pedagogical action. More generally, if applied to performances based on a wider range of tasks, viewing errors as indicators of difficulty can lead to a better understanding of difficulty‐generating task features.
Povzetek
Težavnost nalog je pomemben, a zapleten pojav v uporabnem jezikoslovju, o katerem je razmeroma malo empiričnih raziskav. Prispevek obravnava pristope k opredeljevanju zahtevnosti nalog pri preverjanju pisnega sporočanja. Osredinjen je na njihovo objektivno zahtevnost, ki izhaja iz točkovnih ocen pisnih izdelkov in iz števila napak v izdelkih, kar pomeni, da napake obravnava kot kazalec zahtevnosti nalog. Napake opredeli po taksonomiji obseg‐vsebina in jo uporabi za ocenjevanje pisnih izdelkov na izpitu iz angleščine na slovenski splošni maturi. Najpogostejše napake se pojavljajo na ravni besed in besednih zvez; večinoma se njihova pogostnost zmanjša z naraščanjem pisne zmožnosti, vendar nekatere vrste napak ne sledijo temu trendu. Tak je primer napak v rabi ločil, ki so pogostejše na višjih ravneh znanja. Rezultati študije so pomembni za ocenjevanje, predvsem za razvoj in prenovo ocenjevalnih lestvic, pa tudi za usposabljanje ocenjevalcev. Dognanja so pomembna tudi za poučevanje, saj je razumevanje razlogov za zahtevnost predpogoj za učinkovito pedagoško delo. Širše gledano lahko napake uporabimo kot kazalec zahtevnosti tudi pri drugih vrstah nalog in s tem izboljšamo prepoznavanje in razumevanje tistih lastnosti nalog, ki prispevajo k njihovi zahtevnosti.
Metafore imajo moč strukturiranja naših zaznav in razumevanja, njihova večkratna uporaba v medijskem diskurzu pa lahko vpliva na ustvarjanje bralčevih negativnih sodb. To medijsko orodje je izjemno ...močno pri spreminjanju ideoloških prepričanj in sistemov, saj lahko medijska obravnava ranljivih skupin globoko ukorenini negativne implikacije in negativna stališča do teh ljudi. Kljub temu, da so na to problematiko opozarjale številne študije, se nehumana obravnava ranljive skupine beguncev ni spremenila, čeprav je minilo že kar nekaj let od začetka begunske krize leta 2015. V prispevku kvalitativno analiziramo poročanje o beguncih od junija do septembra 2018 v treh angleških spletnih časopisih: The Guardian, The Telegraph in The Independent. Analizirali smo 30 naključno izbranih člankov, ki so poročali o različnih dogodkih v zvezi z begunci in begunsko krizo. Namen te analize je ugotoviti, kako so o različnih dogodkih v tem časovnem obdobju poročali omenjeni angleški časopisi ter katere metafore so pri tem najpogosteje uporabljali. Rezultati kažejo, da so medijska poročila še vedno negativno obarvana in da se negativne metafore še vedno uporabljajo. Poleg široko razširjene vodne metafore, so se pojavljale tako vojne metafore kot tudi metafore, ki opisujejo begunce kot živali in kot blago oz. predmete. Označevanje in prikazovanje beguncev kot grožnje je zelo nevarno, saj se na ta način razvijajo in spodbujajo negativne družbene podobe ter tudi legitimizirajo zatiralske nacionalne prakse. Raba nestrpnega jezika lahko povzroča negativne podobe beguncev v javnosti, hkrati pa spodbuja ksenofobijo, marginalizacijo in diskriminacijo, zato bi bilo treba retoriko o beguncih in begunski krizi čimprej spremeniti.
Metafore imajo moč strukturiranja naših zaznav in razumevanja, njihova večkratna uporaba v medijskem diskurzu pa lahko vpliva na ustvarjanje bralčevih negativnih sodb. To medijsko orodje je izjemno ...močno pri spreminjanju ideoloških prepričanj in sistemov, saj lahko medijska obravnava ranljivih skupin globoko ukorenini negativne implikacije in negativna stališča do teh ljudi. Kljub temu, da so na to problematiko opozarjale številne študije, se nehumana obravnava ranljive skupine beguncev ni spremenila, čeprav je minilo že kar nekaj let od začetka begunske krize leta 2015. V prispevku kvalitativno analiziramo poročanje o beguncih od junija do septembra 2018 v treh angleških spletnih časopisih: The Guardian, The Telegraph in The Independent. Analizirali smo 30 naključno izbranih člankov, ki so poročali o različnih dogodkih v zvezi z begunci in begunsko krizo. Namen te analize je ugotoviti, kako so o različnih dogodkih v tem časovnem obdobju poročali omenjeni angleški časopisi ter katere metafore so pri tem najpogosteje uporabljali. Rezultati kažejo, da so medijska poročila še vedno negativno obarvana in da se negativne metafore še vedno uporabljajo. Poleg široko razširjene vodne metafore, so se pojavljale tako vojne metafore kot tudi metafore, ki opisujejo begunce kot živali in kot blago oz. predmete. Označevanje in prikazovanje beguncev kot grožnje je zelo nevarno, saj se na ta način razvijajo in spodbujajo negativne družbene podobe ter tudi legitimizirajo zatiralske nacionalne prakse. Raba nestrpnega jezika lahko povzroča negativne podobe beguncev v javnosti, hkrati pa spodbuja ksenofobijo, marginalizacijo in diskriminacijo, zato bi bilo treba retoriko o beguncih in begunski krizi čimprej spremeniti.
Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines). Designed to ...compel us to purchase products, advertisements have the potential to greatly impact our lives. They show current trends in social preferences, they reveal cultural values and norms of the target audience and, finally, they can be the mirror of the times people live in. The purpose of this paper is to give a brief overview of the findings in previously carried–out research relating to cross–cultural content analysis of advertisements. The reports have addressed both linguistic and extra–linguistic features and trends in advertising and emphasized language– and culture–specific elements. This paper also gives ideas for future studies, since nowadays, due to international marketing and increasing globalization there are more cultural transfers to be explored, as cultures are coming in contact far more frequently.
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