On June 7, 2013, a man was diagnosed in a Texas hospital with rabies. He had been detained in a U.S. detention facility during his infectious period. To identify persons exposed to rabies who might ...require rabies postexposure prophylaxis (PEP), CDC and the Texas Department of State Health Services (DSHS) conducted investigations at four detention facilities, one medical clinic, and two hospitals. In all, 25 of 742 persons assessed for rabies exposure were advised to receive PEP. Early diagnosis of rabies is essential for implementation of appropriate hospital infection control measures and for rapid assessment of potential contacts for PEP recommendations.
CUSTOMER DATA: The frontline Leeson, Sue; Purdham, Steve
Marketing Week,
06/2010
Magazine Article, Trade Publication Article
I'd agree with the research on how people feel about data. We don't share any of our customer data with any other business or sell it on. The only reason we'd ever provide it to a vendor of ours is ...so they can fulfil an order - and even then, it's wrapped up in a massive contractual agreement. This has been our policy since QVC was set up 23 years ago in the US and when I joined nine years ago as marketing director in the UK, this was made very clear to me. I was told: "We don't share our data or let vendors market to our audience." This data policy is part of our company model because our entire business is built on repeat custom. I think this research appears to reflect people's real attitudes for a change. It follows our own qualitative findings that revealed people will trust a brand they have a relationship with, but the key word there is "trust". There also has to be a perceived value alongside that trust to convince people to part with personal data. In reality, personal details are treated as a form of barter for some element of value from a company.
