Despite the lack of consensus in existing literature regarding the societal functions of advertising, brands have been increasingly incorporating aspects of their stance on key social issues and/or ...contributions to societal wellbeing, into advertising messages. However, notable failures of contemporary societal advertising campaigns indicate that their effectiveness in achieving marketing objectives and advancing social causes remains ambiguous. To appraise the commercial and social consequences of societal advertising, the present research proceeds to examine its interrelationship with the social value system and conceptual differences with similar concepts. Although advertising is able to reflect and also reinforce a subset of existing social values, effective contribution to positive social change is likely to necessitate synergies between elements of the entire marketing process. Overall, given its risks and limitations, there is not sufficient evidence to posit that the practice of societal advertising is always for the best interest of business and society.
Online conversation communities have become an influential source of consumer recommendations in recent years. We propose a set of meaningful user segments which emerge from user embedding ...representations, based exclusively on comments’ text input. Data were collected from three popular recommendation communities in Reddit, covering the domains of book and movie suggestions. We utilized two neural language model methods to produce user embeddings, namely Doc2Vec and Sentence-BERT. Embedding interpretation issues were addressed by examining latent factors’ associations with behavioral, sentiment, and linguistic variables, acquired using the VADER, LIWC, and LFTK libraries in Python. User clusters were identified, having different levels of engagement and linguistic characteristics. The latent features of both approaches were strongly correlated with several user behavioral and linguistic indicators. Both approaches managed to capture significant variability in writing styles and quality, such as length, readability, use of function words, and complexity. However, the Doc2Vec features better described users by varying level of contribution, while S-BERT-based features were more closely adapted to users’ varying emotional engagement. Prominent segments revealed prolific users with formal, intuitive, emotionally distant, and highly analytical styles, as well as users who were less elaborate, less consistent, but more emotionally connected. The observed patterns were largely similar across communities.
Background
This study aimed at investigating the predatory publishing phenomenon in orthodontics by analyzing the content of unsolicited e-mail invitations received within 12 months.
Methods
All ...electronic invitations for manuscript submission, review and editorial membership received between 1 October 2021 and 30 September 2022 were collected from an orthodontist’s inbox. The following data were recorded for each e-mail: date, journal title and origin, requested contribution, e-mail language, relevance to the researcher’s discipline, journal characteristics (claimed metrics, editorial services, article types accepted, and publication fees), journal/publisher contact information and online presence. Journal/Publisher legitimacy and publishing standards were evaluated by listing in the Beall’s list of potential predatory journals and publishers, the Predatory Reports of Cabell’s Scholarly Analytics, and the Directory of Open Access Journals.
Results
A total of 875 e-mail invitations deriving from 256 journals were retrieved within the observation period, with most of them soliciting article submissions. More than 76% of the solicitations originated from journals and publishers included in the blocklists used in the study. Salient features of predatory journals like flattering language, abundant grammatical errors, unclear publication charges and wide variety of article types and topics accepted for publication were confirmed for the examined journals/publishers.
Conclusions
Nearly 8 out of 10 unsolicited e-mail invitations sent to orthodontists for scholarly contribution may be related to journals suspicious for publishing malpractices and suboptimal standards. Excessive flattering language, grammatical errors, broad range of submissions, and incomplete journal contact information were commonly encountered findings. Researchers in orthodontics should be alert to the unethical policies of illegitimate journals and their harmful consequences on the scientific literature.
Introduction The aim of this crossover study was to assess perceptions and preferences for impression techniques in young orthodontic patients receiving alginate and 2 different digital impressions. ...Methods Thirty-eight subjects aged 10 to 17 years requiring impressions for orthodontic treatment were randomly allocated to 3 groups that differed in the order that an alginate impressions and 2 different intraoral scanning procedures were administered. After each procedure, the patients were asked to score their perceptions on a 5-point Likert scale for gag reflex, queasiness, difficulty to breathe, uncomfortable feeling, perception of the scanning time, state of anxiety, and use of a powder, and to select the preferred impression system. Chairside time and maximal mouth opening were also registered. Results More queasiness ( P = 0.00) and discomfort ( P = 0.02) during alginate impression taking of the maxilla were perceived compared with the scans with the CEREC Omnicam (Sirona Dental Systems, Bensheim, Germany). There were no significant differences in perceptions between the alginate impressions and the Lava C.O.S. (3M ESPE, St Paul, Minn) and between the 2 scanners. Chairside times for the alginate impressions (9.7 ± 1.8 minutes) and the CEREC Omnicam (10.7 ± 1.8 minutes) were significantly lower ( P <0.001) than for the Lava C.O.S. (17.8 ± 4.0 minutes). Digital impressions were favored by 51% of the subjects, whereas 29% chose alginate impressions, and 20% had no preference. Regardless of the significant differences in the registered times among the 3 impression-taking methods, the distributions of the Likert scores of time perception and maximal mouth opening were similar in all 3 groups. Conclusions Young orthodontic patients preferred the digital impression techniques over the alginate method, although alginate impressions required the shortest chairside time.
The objective of this study was to evaluate the evolution of journal self-citation rates (SCRs) and impact factors (IFs) over time in the dental journals.
The journals listed under the category ...“dentistry, oral surgery, and medicine” in the Journal Citation Reports for the years 2014-2016 were screened for the following: citations and self-citations to years used in IF calculation, IF, IF without self-citations (corrected IF), SCR, and quartile of the IF distribution the journal occupied (Q1-Q4). Additional data regarding the number of issues published annually, journal's access options, and country of publication were extracted from the “Journal Profile Page.”
The median SCR significantly declined between 2014 and 2016 (13.725 0-57.049, 12.687 0-52.326, and 10.667 0-53.208, respectively P < .05), while at the same time, IFs and corrected IFs significantly increased. SCR was significantly higher in subspecialty journals than that in general journals, as well as in the ones publishing more issues per year. Open-access journals tended to present lower SCR compared to journals requiring payment. No statistically significant differences in SCR were observed with respect to the origin and quartile. Nonsignificant correlations (r < 0.3, P > .05) were found for SCR-IF and SCR-corrected IF for all years.
There was a statistically significant decrease in SCR during the observation period. SCR was not correlated to IF of dental journals. Subspecialty journals and journals publishing more frequently presented significantly higher SCRs. These findings suggest favorable publishing conditions and citation practices in the dental literature.
This paper implements a context-based text mining approach in online reviews of three European historic city districts, to assess the data-driven projection of experiences and major determinants of ...traveler satisfaction. Bivariate analyses, semantic networks of experience concepts, and word association statistics are used. Results are interpreted in contrast to experience deterioration issues caused by the loss of authenticity, as argued by recent literature. Overtourism signs are a powerful determinant of unfavorable evaluations, but images formed by reviewers are predominantly positive. Nonetheless, although references to authenticity and local identity are not common, destinations failing to project non-touristified aspects are less favored. Overall, evaluations are driven by gratification from offered products and services, as well as passive esthetic consumption of surroundings.
•Projected image and satisfaction drivers in historic districts reviews are assessed.•Most reviewers report positivity but are driven by passive consumption behaviors.•References of overtourism are a powerful predictor of unfavorable ratings.•Destinations that fail to project non-touristified local aspects are less favored.
Background
The aims of this cross-sectional study were to investigate the regulatory compliance of Dutch practice websites offering orthodontic services, readability of the available treatment ...information, website design as well as possible relationship with practice location and professional qualification of practitioners.
Methods
A comprehensive Internet search was performed using the Google search engine and five relevant terms in Dutch. Eligibility screening of the first 50 results of each search led to the final inclusion of 111 websites. The content of the selected websites was evaluated in terms of compliance to international regulations on ethical advertising guidelines (CED), treatment information text readability using Flesch Reading Ease Score (FRES), and website design using the BDC assessment tool.
Results
Reporting of websites according to CED guidelines covered on average 85% of the mandatory items. No significant differences were observed between dental and orthodontic practices, and between practices located in densely and sparsely populated regions (
P
> 0.05). The mean FRES of the displayed information indicated difficult-to-understand text. BDC scores of multi-location practices were significantly higher than the rest (
P
< 0.006).
Conclusions
The websites of orthodontic practices in The Netherlands do not fully comply with CED guidelines on ethical advertising. Readability of the displayed information and website technical performance needs to be further optimized.
Background
The aims of this bibliometric study were to determine author self-citation trends in high-impact orthodontic literature and to investigate possible association between self-citation and ...publication characteristics.
Methods
Six orthodontic journals with the highest impact factor as ranked by 2017 Journal Citation Reports were screened for a full publication year (2018) for original research articles, reviews, and case reports. Eligible articles were scrutinized for article and author characteristics and citation metrics. Univariable and multivariable negative binomial regression was used to examine associations between self-citation incidence and publication characteristics.
Results
Medians for author self-citation rate of the most self-citing authors and self-citations were 3.03% (range 0–50) and 1 (range 0–19), respectively. In the univariable analysis, there was no association between self-citation counts and study type (
P
= 0.41), article topic (
P
= 0.61), number of authors (
P
= 0.62), and rank of authors (
P
= 0.56). Author origin (
P
= 0.001), gender (
P
= 0.001) and journal (
P
= 0.05) were associated with self-citation counts and in the multivariable analysis only origin and gender remained strong self-citation predictors. Asian authors and females self-cited significantly less often than all other regions and male authors.
Conclusions
Authors in orthodontics do not self-cite at a frequency that suggests potential citation manipulation. Author origin and gender were the only variables associated with citations counts. More bibliometric research is necessary to draw solid conclusions about author self-citation trends in orthodontic literature.
Background
The aim of the study was to investigate the popularity, content of Invisalign patient testimonials on YouTube, as well as the sentiment of the related comments.
Methods
Using the term ...“Invisalign experience,” the top 100 results on YouTube by view count were screened for English spoken patient videos that attracted comments. Video information (time since video upload, sponsorship), engagement metrics (comments, likes, dislikes, subscriptions), and views were collected. Videos were rated for information completeness (ICS), and comments were classified by origin and content. The emotional loading of the comments was measured using automated sentiment analysis.
Results
The 40 reviewed testimonials scored an average ICS of 3.78 (SD 0.97). ICS, time since upload, and video duration did not appear to significantly influence the number of views, subscriptions, likes, dislikes, and comments. There was a statistically significant difference (
P
= 0.03) between mean positive (2.01, SD 0.95) and negative sentiment scores (− 1.90, SD 1.14). Commenter’s status and overall comment on video were significantly associated with positive sentiment scores. There was a significant association between sponsorship, commenter’s status, overall comment on video, focus of concern, perceived Invisalign’s disadvantages, and increased negative sentiment scores.
Conclusions
Engagement of audience and views of the most popular Invisalign patient testimonials were not significantly influenced by completeness of information, video duration, and lifespan. The sentiment of viewers’ comments about Invisalign treatment was significantly more positive and was significantly associated with their status, content, and sponsorship of videos. Orthodontic trends on YouTube need to be cautiously monitored for planning interventions that improve patients’ knowledge about orthodontics.
To investigate the attractiveness, acceptability, visibility and willingness-to-pay for clear aligner therapy (CAT) systems in first-year and final-year dental students and instructors.
A ...questionnaire designed to collect information regarding esthetic preferences and intentions related to seven CAT systems was handed out to 120 undergraduate students and instructors at the Academic Centre for Dentistry Amsterdam (ACTA). Proportional odds models and population average generalized estimating equation models were used to examine potential association between participant characteristics, esthetic perceptions and CAT systems.
Overall, the examined CAT systems received favorable esthetic ratings. Expertise status was significantly associated with willingness-to-pay additionally for CAT, compared to fixed orthodontic appliances. There was no association between sex, previous orthodontic treatment history, satisfaction with own dental appearance and potential interest in treatment and aligner visibility and willingness-to-pay. CAT system was significantly associated with the perceived aligner visibility, acceptability and attractiveness by students and instructors.
CAT systems were considered to a great extent attractive and acceptable for future treatment by dental school instructors and students. Willingness-to-pay for CAT systems was significantly associated with expertise status, with instructors appearing more reluctant to pay for CAT.
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