Hotel web site SEO analysis Pilepić Stifanich, Ljubica; Car, Tomislav; Šimunić, Mislav
Ekonomski vjesnik,
01/2023, Letnik:
36, Številka:
2
Journal Article, Paper
Recenzirano
Odprti dostop
Purpose:
The purpose of this article, in which the authors present the results of the scientific project “The relationship between the quality of the main SEO ranking factors and the position of a ...hotel brand’s website in the SERP” ZIP-FMTU003-11-2021, is to (1) identify and segment SEO variables relevant for better online visibility, (2) define a valorization model of the SEO variables, (3) valorize and define the mutual relationshi-ps of the observed SEO variables, and (4) identify and interpret the influence of the quality of the observed SEO variables on the quality of the websites of the observed sample of hotels.
Methodology:
The research was conducted in two main phases. In the first phase, the available scientific and professional literature was reviewed and examined. In the second phase, the analysis model was designed, the graphical interface of the analysis model was created, the hotel sample was defined, the necessary data of the observed variables were collected, and finally, data analysis and interpretation was performed.
Results:
In this article, (1) an approach to creating an analysis model and its graphical interface is descri-bed and explained, (2) a graphical interface and the analysis model are presented, (3) the algorithm for valorization of selected SEO elements is explained, (4) and finally, the results of the conducted analyses are presented.
Conclusion:
The results of the conducted research show the importance and complexity of researching the topic of online visibility, which opens numerous possibilities for conducting similar research.
With the purpose of establishing differences in behaviour of tourist destination visitors this paper aims to identify their habits, attitudes and activities with regard to transport modalities used ...on a daily basis, during the trip to the destination, and while staying in the destination, highlighting the aspect of smart technology usage. The results of this study are part of a more extensive research on the behaviour of tourist destination visitors, conducted as part of the Project Cekom – Competence Center for Smart Cities, whereby the research tools and methods were built on the ETIS (European Tourism Indicators System) methodology. Approximately seven hundred visitors of the Primorje-Gorski Kotar County, which was taken as a case study, were included in the research. The study showed that accessibility was one of the key factors in destination choice for the respondents, and that their everyday transport behaviour patterns differ somewhat from their behaviour pattern when travelling and vacationing. Statistically significant differences were determined in the perceived experience of different groups of destination visitors’, as well as in the frequency of use of smart technologies among groups of visitors with different transport behaviour. One of the research limitations with regard to generalization of conclusions is research focus on a specific destination area, as well as the pre-defined structure of the research sample, which is in line with the requirements of the funding EU project. Differences in transportation behaviour among groups of respondents in general, and in relation to the use of smart technologies, should be verified on a larger sample, in other destination areas. Acknowledging the behavioural aspects, i.e. the differences in the transport behaviour and smart technologies usage has social and practical implications for destinations, in the context of the changed dynamics in the relationships and roles of stakeholders on the tourism market.
The hotel industry is a specific branch of management. In the hotel industry today, the information technology has a major value for the future development of Croatian hotel industry. The place and ...the function of the information technology in the business strategy of the hotel enterprise determines its accomplishment, success and competition factor in the world market. The strategy of development of new information technology in the hotel management business is the principal factor of business strategy of each hotel enterprise. The large number of data in the hotel information system must be analyzed and changed into "true knowledge" and all this is not possible without existence of professional hotel management. Hotel management utilizes the information technology in order to improve the possibilities of decision making and to increase the guest satisfaction. The hotel management is successful if a high quality hotel product and the maximum profit are realized.
With the purpose of establishing differences in behaviour of tourist destination visitors this paper aims to identify their habits, attitudes and activities with regard to transport modalities used ...on a daily basis, during the trip to the destination, and while staying in the destination, highlighting the aspect of smart technology usage. The results of this study are part of a more extensive research on the behaviour of tourist destination visitors, conducted as part of the Project Cekom - Competence Center for Smart Cities, whereby the research tools and methods were built on the ETIS (European Tourism Indicators System) methodology. Approximately seven hundred visitors of the Primorje-Gorski Kotar County, which was taken as a case study, were included in the research. The study showed that accessibility was one of the key factors in destination choice for the respondents, and that their everyday transport behaviour patterns differ somewhat from their behaviour pattern when travelling and vacationing. Statistically significant differences were determined in the perceived experience of different groups of destination visitors', as well as in the frequency of use of smart technologies among groups of visitors with different transport behaviour. One of the research limitations with regard to generalization of conclusions is research focus on a specific destination area, as well as the pre-defined structure of the research sample, which is in line with the requirements of the funding EU project. Differences in transportation behaviour among groups of respondents in general, and in relation to the use of smart technologies, should be verified on a larger sample, in other destination areas. Acknowledging the behavioural aspects, i.e. the differences in the transport behaviour and smart technologies usage has social and practical implications for destinations, in the context of the changed dynamics in the relationships and roles of stakeholders on the tourism market.
Purpose – The purpose of this paper is to define preconditions and integration capabilities of the mobile business in supply chain management (SCM) in the hospitality industry via mobile devices and ...mobile applications. The aims of this paper are to reflect on what mobile technology has to offer and to draw attention to the role of mobile applications and their use in the SCM. Although mobile technologies are present in almost all areas, they are not used to their full potential. Design – The paper defines the concept of supply chain management in the hospitality industry and provides information about benefits of its successful implementation. Furthermore, this paper highlights the role of mobile technologies and mobile applications in supply chain management in the hospitality industry that bring numerous benefits starting with cost reduction, increased functionality, productivity, efficiency and ending up with satisfied users of logistics products in the hospitality industry. Methodology/approach - Based on an extensive literature review, the authors propose new solutions, such us “Bring Your Own Device” (BYOD) in the field of mobile business. Therefore, this paper attempts to investigate the possibilities offered by mobile technologies in the SCM. Findings – The paper introduces new trends in the field of mobile technology and emphasizes their importance and the impact in the management of modern supply chain. Furthermore, the findings in this paper may be useful in developing mobile solutions for SCM in the hospitality industry. Originality – This article provides useful insights for all participants in supply chain to better understand the benefits of the application of mobile technologies and mobile applications in the management of modern supply chain. The paper can also serve as a basis for further research in the area of application of mobile technologies in creating logistics products in the hospitality industry.
The Role of 5G and IoT in Smart Cities Car, Tomislav; Pilepić Stifanich, Ljubica; Kovačić, Nataša
ENTRENOVA - ENTerprise REsearch InNOVAtion,
11/2022, Letnik:
8, Številka:
1
Paper, Journal Article
Odprti dostop
Smart cities, one of the key application areas of 5G and IoT technologies, have at their core the goal of improving quality of life, creating collaborative solutions, and addressing resource ...constraints. Examples of some of the many services integrated into the network of a typical smart city are related to smart health, smart transportation, smart buildings, smart hotels, smart industry, smart universities, etc. The new era of wireless mobile telecommunication technology and the IoT ecosystem is driving the opportunities for smart cities to not only solve existing problems but also create new services and functionalities that are out of the box and invisible to the end user. The main objective of this paper is to explore the role of 5G and IoT in smart cities. The market environment, key business developments, and trends related to the key smart cities’ enablers, IoT and 5G, are presented. An in-depth literature review followed by a discussion is substantiated with synthesised research findings on the current development, 5G coverage, use and deployment of IoT in smart cities, and forecasting the evolution of its application in smart cities.
The development of technology in many ways determines the business concepts and way of business processes at all levels of business. Tourism business, today can not be imagined without the ...integration of Internet and the Web in everyday business practice. Semantic Web (which deals with aspects of the meaning) is an extension of the World Wide Web as seen through the integration of "machine" technology and human intelligence (human brain), and is often described in different ways as a Utopian vision, website data-information, or paradigm change in everyday use of web. Modern business via the web starts from the behavioral approach of all involved in the business process, particularly in the area of online promotion, whereby the base of a dynamic web site should be automatism which is based on the results of semantic analysis. Business via the web is increasingly important and dominant in the business. Business "Systems" - companies in the tourism industry must follow modern trends and continuously adopt technological changes from the global context. In this way the positive effect is visible at the web site user side (satisfaction) and on the better business results on the other hand. The main feature of this paper is to present behavioral models in the tourism business through the prism of the Semantic Web paradigm. Sazetak Razvoj tehnologije u mnogocemu determinira poslovne koncepte i nacin odvijanja poslovnih procesa na svim razinama poslovanja. Poslovanje u turizmu danas se nemoze niti zamisliti bez integracije interneta i weba u svakodnevnoj poslovnoj praksi. Semanticki web(koji se bavi aspektima znacenja) je prosirenje World Wide Weba promatrano kroz integraciju "stroja", tehnologije i ljudske inteligencije (ljudskog mozga), a cesto se opisuje na razlicite nacine kao utopijska vizija, web podatak ili pak promjena paradigme u svakodnevnom koristenju weba. Suvremeno poslovanje putem weba polazi od bihevioralnog pristupa svih involviranih u poslovni proces, posebice u segmentu on line promocije pri cemu bi temelj dinamike odredenog web site-a trebao biti automatizam upravljan ponderiranim razultatima semanticke analize.Poslovanje putem weba sve je znacajnije i dominantnije u poslovanju. Poslovni subjekti u turizmu moraju se suvremenim trendovima i promijenama stalno prilagodavati kako bi ne samo zadrzali konkurentnosti ucinkovito pozitivno djelovali na zadovoljstvo korisnika svoga "weba" i na svoje poslovanje uopce, vec da bi i opstali. Glavna znacajka ovoga rada jest predstavljanje bihevioralnog modela poslovanja u turizmu predstavljenog kroz prizmu semantickog weba.
Svijest da odluke i njihova provedba čini budućnost uspješnog poslovanja svake tvrtke, dovodi do posebne pozornosti u istraživanju problematike kako se odluke donose, nastoje se otkriti zakonitosti ...koje tim procesom upravljaju, kako bi se ograničilo neracionalno ponašanje, a donositelja odluka usmjerilo na korištenje racionalnih metoda za postizanje racionalnih ciljeva. Kako današnju poslovnu okolinu karakterizira nesigurnost, ova tema sve više zaokuplja pažnju menadžmenta i postaje sve važnija u procesu poslovnog odlučivanja, te mijenja dosadašnju ulogu analize u donošenju poslovnih odluka. Važnu promjenu svakako predstavlja i ubrzani razvoj informacijske tehnologije, koja je omogućila pojavljivanje nekih novih načina i tehnika odlučivanja koje menadžeri prije nisu koristili. Radi izuzetne vrijednosti informacije, kojom se može ukloniti veća ili manja razina nesigurnosti, razvijeni su različiti informacijski sustavi, koji služe za upotrebu informacija kao baze pri donošenju poslovnih odluka. Integracija informacijskih sustava u poslovne subjekte danas postaje nužnost, zbog sve veće potrebe za fleksibilnošću te velikog pritiska na brzinu donošenja poslovnih odluka. Naglasak je na sustavima za podršku odlučivanju, budući da je njihova namjena pomaganje menadžerima u donošenju kvalitetnih odluka u nestrukturiranim problemima odlučivanja. Istraživanje je provedeno na reprezentativnom uzorku od 124 hotela iz Primorsko-Goranske i Istarske županije u Republici Hrvatskoj. Rezultati pokazuju da informacijska tehnologija u hrvatskoj hotelskoj praksi još uvijek predstavlja operativni alat i prvenstveno pruža podršku operativnoj razini upravljanja, dok vrhunski menadžment često ne poznaje u dovoljnoj mjeri sve prednosti upotrebe informacijske tehnologije u kvalitetnijem upravljanju svojim objektom, pa ju u tom smislu i nedovoljno koristi.
Awareness that the successful performance of any company depends upon making and implementing decisions has caused special attention to be focused on researching issues related to the decision ...process. Certainly, rapid IT development is an important source of change, enabling the emergence of new decision-making methods and techniques not previously applied by managers. This paper focuses on Decision Support Systems, because their purpose is to provide assistance to managers in making the appropriate decisions to non-structured problems in decision-making. The survey was conducted on a representative sample comprising 124 hotels in the Primorsko-Goranska County and the Istria County of the Republic of Croatia. Results show that, in Croatian hotel practices, information technology continues to represent an operational tool used primarily to support operational management levels, while top management levels often fail to recognize and, consequently, fail to apply to any significant extent the advantages information technology offers to improve the management of their facility.
The development of logistics information systems that support decision-making, together with the use of business intelligence, provides assistance and support to logistics managers in the decision ...process, thereby impacting on the quality of business and productivity. Being better informed and having greater intelligence for decision-making can help to create new value and gain competitive advantage. Logistics business systems in a tourism destination appreciate the importance of information and communication technology in the decision process and seek to develop efficient logistics information systems that will make it possible to take better and more appropriate decisions directly aimed at improving business efficiency and productivity.
