Online business (e-business) since the begging of pandemic, specially s-commerce has skyrocketed. Trust is something that makes consumers decide to shop online, and their behavior vary depending on ...the territory and culture. This research explores student attitudes towards the barriers that they face when shopping online in Croatia. The aim is to explore if there is a relationship between trust barriers in online shopping and online purchase intention among students. Further, to analyze whether those attitudes significantly differ between man and woman students. Also, previous researches state that a credible source influences consumer trust therefore we investigate if there is a significant relation between a credible source and the trust barriers in online shopping. Students’ perception about trust barriers in online shopping were surveyed with a questionnaire in which 243 respondents participated. For testing the hypothesis descriptive statistics, Independent sample t-test, and Pearson correlation were used. Based on the analyzed data, results indicate that there is a significant relationship between the online purchase intention and trust barriers. Further, findings indicate that there is statistically significant difference between man and woman attitudes regarding trust barriers in online shopping. Also, credible source (micro influencer/ celebrity) plays a significant role in the perception of trust barrier related to the inability to judge product or service quality online among participants.
Quality factors of transport process Drljača, Miroslav; Sesar, Vesna
Transportation research procedia (Online),
2019, 2019-00-00, Letnik:
40
Journal Article
Odprti dostop
The shortest definition of a process says a process is a transformation of input requirements in the output of the process, materialized in a product or a service. In transport, the process is a set ...of interrelated or interacting activities, which transforms a customer requirement as an input for transport into transport service provided in accordance with the customer requirement. To do this, it seeks to achieve the required level of service quality. For the services at the required quality level, it is necessary to reach the required level of quality of each process activity, in each process step of the transport process. A number of factors affect the quality of the transport process. In this paper, by using general and special scientific methods of cognition, the authors explore the factors of transport process quality and explain their influence on the process quality. The approach presented in this paper, with some adaptation, applies to the research of quality of all types of transport.
The digital revolution is changing everyday business and creating new technologies and tools that allow companies flexibility and simplicity in doing business and increase business performance. The ...digital age creates new concepts that also affect accounting processing, which presents new challenges in accounting practice. One of the most significant changes and innovations within accounting processing and the financial industry is the emergence of cryptocurrencies that create a completely new financial business concept. Cryptocurrency is the equivalent of electronic money and is completely digital. Although cryptocurrencies and transactions with cryptocurrencies are frequent appearances in today’s modern business, accounting and tax treatment in the Republic of Croatia and other European Union countries but also beyond is not fully established and adjusted for doing business with cryptocurrencies, which requires strict regulation and adjustment operations with cryptocurrencies. As cryptocurrencies become more popular, so do taxes on cryptocurrencies that vary from country to country. Cryptocurrencies are associated with risks such as money laundering, terrorist financing, and tax evasion, which require the establishment of a regulatory body and the implementation and application of regulations in the function of the transparent business with cryptocurrencies. This paper aims to investigate the characteristics of cryptocurrencies and their financial, accounting, and tax treatment.
In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the ...return on investment from influencer marketing is higher than from other marketing channels. Therefore, influencer marketing is here to stay, and the pandemic has turned many customers online. Nowadays, customers most often collect information regarding products or services from influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising disclosure. A systematic literature review was done to provide an overview of the related influencer marketing field and the impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and ("influencer credibility" OR "source credibility" and “advertising disclosure”) were used to collect data. The papers were reviewed to determine how influencer credibility and advertising disclosure impact customer purchase behavior. Results indicate that influencer credibility traits positively influence purchase intention, and advertisement disclosure may impact customer purchase intention differently.
Kontroling predstavlja krvotok poduzeća i u vrijeme krize dolazi do izražaja, budući da menadžment teži kvalitetnim informacijama za donošenje ispravnih odluka u neizvjesnim uvjetima. Te kvalitetne ...odluke proizlaze iz zajedničke suradnje između dobro obrazovanih kontrolera koji mogu razviti prava rješenja i menadžera koji su usmjereni na ciljeve i kojima su ta rješenja potrebna odmah. Ta je potreba naglašenija u doba korona krize jer se ništa slično dosad nije dogodilo. Autori rada ispituju percepciju ispitanika o doprinosu kontrolinga u omogućavanju opstanka poduzeća u vrijeme korona krize povećanjem učinkovitosti poslovnih procesa, preusmjeravanjem poslovanja i prilagodbom strategije što je omogućilo održavanje i stabilizaciju poslovanja u prvim danima korona krize i tijekom djelomičnog zatvaranja u Hrvatskoj. Za testiranje postavljenih hipoteza korištena je deskriptivna statistika i Kruskal-Wallis H test na uzorku od 180 poduzeća u Hrvatskoj. Statistički značajna povezanost potvrđena je između uloge kontrolinga: i) u povećanju učinkovitosti poslovanja;
ii) u preusmjeravanju poslovnih procesa; iii) u prilagodbi poslovne strategije. Svi zaposlenici s različitih hijerarhijskih razina svjesni su doprinosa i učinkovitosti kontrolinga u korona krizi. Ovo istraživanje temelj je za daljnja istraživanja uloge kontrolinga u vrijeme kriza.
Accounting Business Knowledge for Successful Employment Roška, Vlasta; Sesar, Vesna; Martinčević, Ivana
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online),
10/2018, Letnik:
4, Številka:
1
Web Resource
Odprti dostop
Accounting challenges in modern business conditions grow everyday due to that market demands and grow on a daily basis as well as the needs of management for the information’s necessary to make ...business decisions. Accounting education is not only important for accounting profession but should be significant for all other activities such as software engineers, technical engineers or managers. Accounting does not mean just entry business events but include understanding of financial statements, tax systems and controlling. The main aim of this paper is to examine if students of other non-economic professions are aware of the importance of accounting, taxation and controlling in their education, or can they recognize their significance in future business or private life. Statistical data processing, obtained by questionnaires of University North students, was done in SPSS. The paper has proved information’s that today’s students start to become aware of the importance of accounting, taxation and controlling as the essential skills of the general culture to improve they business and private life. Maybe the implementation of this part of education will help young educated staff to stay in Croatia and find the part of foreign dream at home.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License .
PDF
