Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often ...incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need to balance exploratory and exploitative strategies. However, the literature lacks concrete insights for marketing managers as to how exploratory and exploitative strategies can be best combined. This paper addresses this issue by introducing a framework of multiple types of ambidexterity. Based on qualitative research, tools and procedures are identified to overcome marketing dilemmas and support strategy implementation by drawing on ambidextrous designs.
The design philosophies of Google and Apple represent different approaches to new product design. Google's model features bottom-up and data-driven decision-making processes, while Apple's model is ...to design and build products top-down. Library instruction program design may learn from these differing but complementary approaches. Inspired by Google's and Apple's success, Library Instruction Design details how library instruction program design may learn from the philosophy of product design in the business world. In designing library instruction, a Google-philosophy approach teaches what the user wants to know while an Apple-philosophy approach teaches what the librarian thinks the user needs to learn. These two design philosophies aim at different teaching objectives reflecting library and information science education in modern society. The book is divided into five sections, with opening sections covering library instruction, the philosophy of library instruction design and design philosophy from different angles. Later sections discuss applying Google's model and applying Apple's model. * Offers a creative way to think about library instruction program design * Suggests two design approaches grounded in two philosophies, represented by the design approaches of Google and Apple * Details the differences and complementarities between top-down and bottom-up approaches to design
## In Detail iCloud is a cloud storage and cloud computing service from Apple Inc. iCloud is a hub in a multi-devices environment, that allows your iPads, iPhones, iPod Touches, and Macs sync with ...each other and always have the same content. The service allows users to store data, such as music files, on remote computer servers that can be downloaded to multiple devices such as iOS-based devices, and personal computers running OS X or Microsoft Windows. This practical guide provides easy, step-by-step guidance to using the numerous features offered by iCloud, for first time users You will be guided through everything that you need to know about using iCloud on multiple platforms, as well as how to use it on a Windows PC. Learn about what iCloud can offer you with this practical guide, and what makes it better than other cloud services. It will take you through all of the iCloud services available, and help you to manage your contents easily across devices. You will also learn how to use Mail, Contacts, Calendar, and other iCloud services on Mac, PC, iOS devices or in the web browser. This book will also let you explore more on using iPhone and iTunes with iCloud, sync all contents without any hassle, and even back them up with iCloud. If you want to take full advantage of iCloud, then this is the right book for you. ## Approach An easy-to-use guide, filled with tutorials that will teach you how to set up and use iCloud, and profit from all of its marvellous features. ## Who this book is for This book is for anyone with basic knowledge of computers and mobile operations. Prior knowledge of cloud computing or iCloud is not expected.
Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A step-by-step guide, focusing on simple projects to help you create a Passbook app ...for iOS 6. Instant Passbook App Development for iOS 6 How-to is for registered Apple iOS developers, experienced in building an app using Objective-C and Xcode, looking to add Passbook functionality to their app. You will need to have an understanding of the JSON format, REST APIs, and a server-side language like Ruby. Familiarity with executing commands via the Terminal app is expected for the exerci.
New Voices, New Topics Aspray, William; Yost, Jeffrey R.
IEEE annals of the history of computing,
02/2011, Letnik:
33, Številka:
2
Journal Article
Recenzirano
Guest Editors William Aspray and Jeffrey R. Yost developed a workshop to focus on new topics and new authors, specifically designed to encourage talented scholars conducting cutting-edge research on ...largely unstudied, but highly significant topics of computer history who had not previously published an article in the Annals. The articles in this special issue "New Voices, New Topics" are the result of that workshop, held at the University of Texas at Austin, in April 2010. Attention to the users and uses of computers are a common focus of all these articles, and most address the theme of user-driven innovation. The manuscripts by Honghong Tinn and Patricia Galloway concentrate on tinkerers, an important kind of user and builder of early personal computing systems. Social groups, networks, and contexts also figure prominently in all the articles. Explicit discussion of sources yielded numerous historiographical contributions, even though only one of the articles is framed as such (Galloway). Finally, the vastly understudied topic of embedded computing technology figures meaningfully in three of the articles (by Joseph November, Cristina Turdean, and Mara Mills) and George Royer's Think Piece on the videogame console industry.
The Other Flurry of Media Mergers Hugh Tobin; Chris Berg
Review (Institute of Public Affairs (Australia) : 1997),
12/2006, Letnik:
58, Številka:
4
Journal Article
A brief note on the acquisitions and mergers of the online media companies is presented. It is recommended that the media has to be looked at as an integrated market rather than the segregated silos ...of print, broadcasting, and online companies.
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