Make it a Green Peace! explores the complex intellectual and cultural roots of Greenpeace, tracing the development of the organization from its emergence amidst the various protest movements of the ...1950s and 1960s to the end of its volative, dramatic, and at times quirky first decade in 1980.
Indonesia is estimated to be one of the largest plastic-producing countries in the world. The high use of plastic will cause people to become dependent on plastic. However, dependence on plastic has ...a destructive impact, which makes plastic potentially harmful to human health and the environment; Greenpeace shares this concern and makes it the basis for organizing a campaign. This study aims to analyze and see how the Greenpeaceid account interacts with Twitter social media accounts through mentions and hashtags used to drive for handling plastic waste in Indonesia. This study uses qualitative research, which uses Q-DAS (Qualitative Data Analysis Software) to analyze the data; the software used is Nvivo 12 Plus. The result of this research is that Greenpeaceid uses social media as a media campaign related to the issue of plastic waste pollution. The social media used by Greenpeace is twitter; on this social media, the form of a campaign is carried out by using #Pantangplastik and #Breakfreefrompalstic, which contains various documentation related to suitable actions in managing plastic waste so that the environment is not polluted again. The existence of the #Pantangplastik Campaign will gradually reduce the use of plastic waste.
This paper discusses the evaluation of boundary-spanning on climate change ENGO International Greenpeace in Asia. The evaluation process uses secondary data from documents presented on the official ...website of Greenpeace, especially countries in Asia. These countries include Indonesia, Malaysia, the Philippines, Thailand, India, Japan, South Korea, and China. Evaluation of the boundary-spanning is obtained from the results of the mapping of all issues and campaigns related to climate change. The results: 1) limitation of the problem and identity of the campaigns carried out out all based on the ecological conditions of each country; 2) limitation organizational through institutional strengthening becomes the main focus in the pattern of movement, and tactical efforts are made through the publication of reports and analysis is step by step in various communication and action media.
Tulisan ini membahas bagaimana Greenpeace, sebagai organisasi non-pemerintah, memengaruhi rencana pengeboran lepas pantai Shell di wilayah Kutub Utara. Greenpeace adalah salah satu aktor utama yang ...menentang rencana Shell untuk memulai pengeboran di laut Arktik. Proyek ini muncul seiring dengan adanya penelitian yang menunjukkan bahwa Kutub Utara mempunyai porsi yang signifikan dari keseluruhan cadangan minyak dan gas alam dunia. Rencana pengeboran tersebut memicu penolakan karena meningkatnya kekhawatiran tentang risiko kegiatan pengeboran lepas pantai di Arktik. Setelah sekitar tiga tahun advokasi, Greenpeace berhasil memaksa Shell menghentikan rencana pengeborannya. Analisis penulis kemudian mencoba menganalisis bagaimana Greenpeace mencapai tujuan advokasinya dalam menghentikan rencana pengeboran Shell. Untuk menjawab pertanyaan tersebut, penulis menggunakan jaringan advokasi transnasional (TAN) sebagai kerangka pemikiran penulis dalam menganalisis bagaimana Greenpeace memanfaatkan jaringannya untuk melakukan advokasi internasional. Data dalam penelitian ini dikumpulkan dari sumber primer dan sekunder, serta dianalisis dengan cara kualitatif. Temuan penulis kemudian menunjukkan bahwa Greenpeace telah menggunakan setiap taktik dalam strategi TAN untuk mempengaruhi kebijakan Shell, yang mencakup politik informasi, politik simbolik, leverage politics, dan juga politik akuntabilitas. Penulis kemudian menyimpulkan bahwa keempat taktik inilah yang kemudian berhasil mendorong Shell untuk menghentikan rencana pengeboran lepas pantai di kawasan Kutub Utara.
Greenpeace Australia Pacific is an “independent campaigning organization that uses peaceful protest and creative confrontation to expose global environmental problems” (Greenpeace Australia Pacific, ...2023), such as the issues of climate change and environmental sustainability. The aforementioned problems are often communicated by Greenpeace Australia Pacific to its stakeholders and the general public via online means, for instance, Facebook. Given that currently there is insufficient research that investigates Greenpeace Australia Pacific’s online discourse on Facebook, this article presents a mixed-methods study that aims to explore how metonymy is used in disseminating environmental and climate changerelated issues by Greenpeace Australia Pacific. In order to do so, the study involves a corpus of status updates that are found on Greenpeace Australia Pacific’ official Facebook page. The corpus is searched manually for the presence of metonymy and the types of metonymic mappings. The results of the qualitative analysis indicate that there are the following metonymic mappings in the corpus: “from a fossil fuel corporation to a polluter”, “from the name of the corporation to its actions”, “from the name of the country to the country’s government”, “from the name of the environmental organisation to its actions”, and “from the name of the vessel to its actions”. Thereafter, a quantitative analysis of the corpus is carried out in order to calculate the most frequent types of metonymic mappings. The results indicate that the metonymic mapping “from the name of the corporation to its actions” is the most frequent in the corpus, whose occurrence is concomitant with multimodality. These findings and their discussion are further presented in the article.
In tune with rapidly increasing environmental awareness, terms like sustainability and eco-friendly frequently occur and are exploited in discourse domains from supermarket advertising to corporate ...communication. In contrast to these discursive simulations of concern, Greenpeace (GP) activists have consistently used peaceful protests as a means to protect our planet. GP’s campaigns are designed to raise questions, to make people rethink the way they live and (ab)use the Earth’s environment, and, ultimately, to engage volunteers and raise funds. In a different vein, Gazprom (GZM) also attempts to advertise its corporate image and its mission to distribute gas through powerful technology, connecting entire continents through a grid of pipelines and ships, ‘energising’ anything from industrial plants to gas stoves in apartments and small cottages. The aim of this study is to analyse aspects of both GZM’s and GP’s modes of advertising their goals, particularly the multi-layered composition of their online videos, using a multimodal Critical Discourse Analysis approach from an ecolinguistic perspective. Both GZM and GP exemplify a tendency to“promotionalisation,” sharing the same codes and rhetoric strategies in a variety of advertising campaigns. Unpredictably enough, both utilise ‘green speaking’ multimodally. The implications of these striking similarities are discussed.
Purpose
– The purpose of this paper is to explore the interactive element in social and environmental reporting during a controversy between business organisations and a stakeholder over ...environmental performance.
Design/methodology/approach
– The paper adopts Aristotle's triangular framework of the rhetorical situation to examine how the writer, the audience, and the purpose of communication interact in the choice of rhetorical strategies used to persuade others of the validity and legitimacy of a claim during a public controversy. The analysis focuses on the strategies (i.e. moves and their rhetorical realisations) in the form of
logos
(appealing to logic),
ethos
(appealing to authority), and
pathos
(appealing to emotion), with a particular emphasis on metaphor, used to achieve social and political goals. The authors base the analysis on a case study involving a conflict between Greenpeace and six organisations in the sportswear/fashion industry over wastewater discharge of hazardous chemicals. The conflict played out in a series of 20 press releases issued by the parties over a two-month period.
Findings
– All six firms interacting with Greenpeace in the form of press releases eventually conceded to Greenpeace's demand to eliminate hazardous chemicals from their supply chains. The paper attributes this to Greenpeace's ability to harness support from other key stakeholders and to use rhetoric effectively. Results show the extensive use of rhetoric by all parties.
Originality/value
– The authors regard legitimacy construction as reliant on communication and as being achieved by organisations participating in a dialogue with stakeholders. For this purpose, the paper develops an analytical framework which situates environmental reporting in a specific rhetorical situation and links rhetoric, argument, and metaphor.
A New Zealand broadcast journalist of 25 years' experience comes under fire from former colleagues after joining the environmental campaigning organisation Greenpeace. The ensuing criticism provides ...insight into how the mainstream media views itself and how sensitive it might be to any perceived threat to its credibility. It opens up an argument about what constitutes a 'journalist' in a contemporary context. A troubling epoch for journalists facing tight newsroom budgets, news trivialisation, fragmented media spheres and dwindling public confidence in the profession. This commentary examines the argument for new terminology to describe the kind of investigative journalism which might be practised within non-government organisations (NGOs) for a mainly digital audience. It also challenges views on objectivity and bias, positing whether advocacy journalism with strict ethical guidelines produced from within an organisation with a known agenda, may serve the public interest more ably than a fragmented mainstream journalism compromised by less obvious biases.
This article investigates Greenpeace’s use of science in ‘environmental representation’ in news articles concerning genetically modified food, and how commenters respond in the associated below the ...line comments. This article provides an answer through a qualitative data analysis using a discourse analysis of data from 5 UK news organisations, commencing 1 January 2015 until 31 December 2015. The findings reveal the importance of science and scientific evidence in claims-making and ‘environmental representation’ by Greenpeace in relation to genetically modified foods in news articles. However, below the line commenters reject the idea of scientific evidence being used by Greenpeace. Instead, these commenters claim Greenpeace oppose scientific developments. The article concludes by discussing how this study adds to the understanding of claims-making and ‘environmental representation’ by Greenpeace with respect to genetically modified foods in news articles, and how the below the line commenters challenge the legitimacy of Greenpeace as an ‘environmental representative’.
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