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  • Strategic orientation, inno... Strategic orientation, innovation performance and the moderating influence of marketing management
    Adams, Pamela; Bodas Freitas, Isabel Maria; Fontana, Roberto Journal of business research, 04/2019, Letnik: 97
    Journal Article
    Recenzirano

    This research aims at exploring the relationship between a firm's strategic orientation, marketing management in terms of marketing mix tactics, and innovation performance. We examine three types of ...
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  • Share Repurchases and Myopi... Share Repurchases and Myopia: Implications on the Stock and Consumer Markets
    Bendig, David; Willmann, Daniel; Strese, Steffen ... Journal of marketing, 03/2018, Letnik: 82, Številka: 2
    Journal Article
    Recenzirano

    Investor demand has promoted share repurchases to the dominating payout instrument for U.S. firms. However, critics worry that the repurchase boom leads to firms neglecting long-term investments. ...
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  • Mirror, mirror on the wall:... Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods
    Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M. ... Journal of the Academy of Marketing Science, 09/2017, Letnik: 45, Številka: 5
    Journal Article
    Recenzirano
    Odprti dostop

    Composite-based structural equation modeling (SEM), and especially partial least squares path modeling (PLS), has gained increasing dissemination in marketing. To fully exploit the potential of these ...
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  • The Faces of Success The Faces of Success
    Peng, Ling; Cui, Geng; Chung, Yuho ... Journal of marketing, 07/2020, Letnik: 84, Številka: 4
    Journal Article
    Recenzirano

    Given the positive bias toward attractive people in society, online sellers are justifiably apprehensive about perceptions of their profile pictures. Although the existing literature emphasizes the ...
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  • Marketing Analytics for Dat... Marketing Analytics for Data-Rich Environments
    Wedel, Michel; Kannan, P.K. Journal of marketing, 11/2016, Letnik: 80, Številka: 6
    Journal Article
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    The authors provide a critical examination of marketing analytics methods by tracing their historical development, examining their applications to structured and unstructured data generated within or ...
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  • Augmented reality marketing... Augmented reality marketing: A technology-enabled approach to situated customer experience
    Chylinski, Mathew; Heller, Jonas; Hilken, Tim ... Australasian marketing journal, 11/2020, Letnik: 28, Številka: 4
    Journal Article
    Recenzirano
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    •Augmented reality marketing (ARM) is a novel perspective.•It embeds and embodies marketing content in customers’ environments.•Its affordances integrate with digital marketing technologies.•The ARM ...
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  • Understanding Customer Expe... Understanding Customer Experience Throughout the Customer Journey
    Lemon, Katherine N.; Verhoef, Peter C. Journal of marketing, 11/2016, Letnik: 80, Številka: 6
    Journal Article
    Recenzirano
    Odprti dostop

    Understanding customer experience and the customer journey over time is critical for firms. Customers now interact with firms through myriad touch points in multiple channels and media, and customer ...
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