Summarises how the marketing company Big Picture approached the marketing campaign for Speights's summit lager. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the ...Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
Explains customer engagement marketing, showing use of the approach by marketing company Ubiquity in its campaigns for Auckland City Council and the Rugby World Cup 2011. Source: National Library of ...New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
It's the people, stupid Dodd, Jonathan
NZ marketing magazine,
20/Nov , Letnik:
26, Številka:
10
Journal Article
Takes a look at how market research companies have responded to the long-term erosion in the value perception of standard market research by using proprietary research techniques to differentiate ...themselves and add value to the services they provide. Indicates some of the loyalty-focused proprietary research techniques being promoted on market research company websites. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
By the numbers Du Toit, Carlene
Admedia,
20/Sep , Letnik:
25, Številka:
8
Magazine Article
Discusses the importance of good customer research in difficult economic times. Looks at a rise in small to medium boutique research agencies using online tools, the relationship between researchers ...and the creative side of advertising, and the purpose of market research. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
Once were enemies Moore, Patricia
Admedia,
20/Oct , Letnik:
23, Številka:
9
Magazine Article
Looks at the current situation as regards market research and researchers. Notes a competitive industry with some good products. Discusses online research and Buzz Channel, and the use of proprietary ...products as a point of difference. Gives the comments of Association of Marketing Reseach Organisations director David Innes on tensions between creative advertisers and market researchers. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
