The extremely vibrant, scattered, and non–transparent nature of cloud computing formulate trust management a significant challenge. According to scholars the trust and security are the two issues ...that are in the topmost obstacles for adopting cloud computing. Also, SLA (Service Level Agreement) alone is not necessary to build trust between cloud because of vague and unpredictable clauses. Getting feedback from the consumers is the best way to know the trustworthiness of the cloud services, which will help them improve in the future. Several researchers have stated the necessity of building a robust management system and suggested many ideas to manage trust based on consumers' feedback. This paper has reviewed various reputation-based trust management systems, including trust management in cloud computing, peer-to-peer system, and Adhoc system.
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the ...favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate image and corporate reputation? The favorability of a corporate logo is reflected by the extent to which consumers positively regard that logo. The findings from the consumers' perspectives in the context of a financial setting, suggest that the main factors that bear influence on a favorable corporate logo (antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in enhancing the corporate image, attitude toward advertisements, recognizability, familiarity, and corporate reputation. Key implications for managers and researchers are highlighted.
The rise of social media is changing how evaluative judgments about organizations are produced and disseminated in the public domain. In this article we discuss how these changes question traditional ...assumptions that research on media reputation rests upon, and we offer an alternative framework that begins to account for how the more active role of audiences, the changing ways in which they express their evaluations, and the increasing heterogeneity and dynamism that characterize media reputation influence the formation of organizational reputations.
We investigate whether companies with better reputations enjoy a lower cost of equity financing. Using a sample of 9,276 large US companies from 1987 to 2011 and the reputation rankings from
Fortune
...’s “America’s Most Admired Companies” list, we find strong evidence that companies with higher reputation scores enjoy a lower cost of equity capital even after controlling for other factors that determine the cost of equity. In addition, we find that the effect of reputation on the cost of equity increases with the degree of information asymmetry, consistent with the reputation rankings providing information about company quality. We also find that changes in reputation are associated with subsequent changes in the company’s investor base, consistent with reputation rankings affecting investor recognition and improving risk sharing. We contribute to the cost of capital literature by identifying a unique determinant of the cost of equity and to the reputation literature by demonstrating an important benefit that derives from creating and maintaining a high reputation.
Corporate reputation has roots in national beliefs about the role of the business corporation in society; these beliefs are constructed in accordance with the preferences of powerful stakeholders. ...Building on a stakeholder-power approach to corporate governance, we investigate whether differences in the legal rights and protections of shareholders, creditors, and workers across countries affect the general public’s reputation assessments of business corporations. Using a sample of 593 of the largest publicly traded companies in the world from 32 countries during 2007 to 2011, we find that in societies where shareholders enjoy a high degree of legal rights, the impact of stock market returns on corporate reputation becomes more positive. Likewise, the negative relationship between earnings volatility and reputation becomes greater when creditor rights are stronger. Contrary to expectations, we found no evidence of an interaction effect between labor rights and corporate social performance on corporate reputation.
•Public knowledge of corporate leaders’ donations amid COVID-19 has positive ripple effects on multi-level reputations in the US and China.•In this ripple-effect mechanism, the role of perceived CSR ...motives can be changed by the level of publics’ CSR knowledge.•As people know more about corporate leaders’ donations, the positive impact of altruistic motives increases.•With the increase in public knowledge of corporate leaders' donations, the negative impact of self-serving motives decreases.•American consumers are more willing than their Chinese counterparts to accept self-serving motives.
Through cross-national surveys in the United States and China, this study investigates the positive ripple effects of corporate leaders’ CSR donations amid COVID-19 on multi-level reputations of corporate leaders, companies, and countries. The study finds that public knowledge of celebrity corporate leaders’ CSR donations can enhance the reputation of the origin country. The enhancement occurs through the improvement of their own personal reputations and affiliated corporate reputations across the two countries. In this ripple-effect mechanism, the role of perceived CSR motives can be changed by the level of publics’ CSR knowledge. As people know more about corporate leaders’ donation activities, the positive impact of altruistic motives increases and the negative impact of self-serving motives decreases. The study also finds that consumer willingness to accept self-serving CSR motives differs by the institutional development of the countries. American participants are more willing than their Chinese counterparts to accept self-serving motives.
This study reviews and compares the definitions and measurements of 'corporate reputation' used in 173 studies published in seven top-tier accounting and management journals between 1980 and 2020. ...Accounting scholars frequently fail to define 'reputation,' and if they do, definitions vary considerably between the accounting and management fields. We further find that measures of reputation do not fit well with its definition. The accounting literature often employs secondary financial measures, which poorly reflect stakeholders' reputation assessments. We develop a conceptual framework to better classify prior research and identify appropriate measures of reputation that match the chosen definition. We also suggest a number of further research opportunities: Accounting scholars may focus more on (a) stakeholders' subjective nonfinancial assessments; (b) the emotional appeal of companies and its relationship with competence and integrity assessments; (c) the role of stakeholders' normative expectations and (d) explicitly consider a multi-stakeholder perspective, where corporations have multiple reputations rather than one.
This study considers the role of corporate reputation and its relation to quality, perceived value, and loyalty in an online context. This milieu potentially challenges the relevance of the reported ...findings from the more traditional retail marketing situations. In this respect, a number of important questions are raised concerning how perceived value and quality impact on online loyalty and the effect corporate reputation has on this process. Research was conducted among customers of two diverse online vendors, one dealing in books and the other in shares. Findings from the two samples suggest that corporate reputation has a direct effect on online loyalty and provides an important mediating effect for perceived value and aspects of quality in terms of their impact on online loyalty.
This paper analyzes the antecedents of corporate reputation as a dynamic commensuration process in which management fashions influence audiences as they attempt to quantify corporate reputation. ...Using the context of
Fortune
reputation rankings over multiple decades, we find evidence consistent with our hypotheses that when asked to quantify corporate reputation, audiences rely heavily on traditional as well as emerging nontraditional measures of financial performance as they become more fashionable indicators of superior financial performance. However, audiences have recently begun to assess companies’ reputations based on indicators of social performance. We also examine how audience attention to these indicators is itself influenced by business press discourse.
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