Većina europskih zemalja prije samog početka Drugoga svjetskog rata nije započela s nasilnijim pokušajima asimilacije, kakav je već bio u tijeku u nacističkoj Njemačkoj. Izbijanjem Drugoga svjetskog ...rata i širenjem nacističkog utjecaja na mnoge europske zemlje, bilo izravno kao okupirane, ili posredno kao države – saveznice, započeli su se provoditi neki dijelovi nacističkog anticiganističkog modela odnosa prema Romima. Analizom u ovom radu biti će obuhvaćen odnos srednjoeuropskih vlasti, poput mađarskih, hrvatskih, čehoslovačkih i poljskih, prema romskom manjinskom stanovništvu za vrijeme Drugog svjetskog rata. Poseban dio analize će se usredotočiti na pitanje da li su i u kojoj mjeri nacističke vlasti utjecale na odnos navedenih državnih vlasti prema Romima.
Classical scholarship tends to treat anonymous authorship as a problem or game--a defect to be repaired or mystery to be solved. But anonymity can be a source of meaning unto itself, rather than a ...gap that needs filling. Tom Geue's close readings of Latin texts show what the suppression or loss of a name can do for literature.
Los desafíos del marketing en la era del big data Ortiz Morales, Marsy Dayanna; Joyanes Aguilar, Luis; Giraldo Marín, Lillyana María
E-ciencias de la información,
01/2016, Letnik:
6, Številka:
1
Journal Article
Odprti dostop
Este escrito plantea cuatro desafíos del marketing a los que se enfrentan las empresas en la era digital teniendo en cuenta el enfoque estratégico, tecnológico y táctico; su objetivo es ayudar a que ...las organizaciones, en especial los departamentos de marketing, puedan tomar mejores decisiones implementando la analítica de datos. En la primera parte del artículo se presenta la definición y evolución del marketing desde la revolución industrial, con su enfoque en el producto y la producción en masa, hasta el marketing actual, que está centrado en el consumidor y las necesidades del cliente buscando una diferenciación y personalización tanto de productos como de servicios basándose en los avances tecnológicos y los diversos accesos a la información. En la segunda parte se especifica qué es Big Data, los volúmenes de datos, los tipos de datos y sus fuentes; igualmente, se puntualiza qué es la analítica de datos (data analytics). El tercer aporte esboza la descripción del marketing en nuestros días y cómo los servicios de la Web 2.0 (redes sociales, RSS, tecnologías rápidas de mensajería, vídeos, mensajería instantánea, wikis, blogs, etc.) y sus bases teóricas ayudan a la captación, fidelización y posicionamiento de marca. Por último, se presentan los cuatro desafíos para las empresas en la actual era digital: el desafío de las 6V (volumen, velocidad, variedad, veracidad, valor y visualización); los retos estratégicos, tecnológicos y operativos en las organizaciones; las tendencias del marketing y la medición del ROMI (return on marketing investment).
Transmissions aims to constitute a space for documentation, theoretical and methodological reflection and critical discussion on the transmission of texts. The focus is on textual production in Greek ...and Latin, while remaining open to comparisons with the dynamics of transmission in the graphic and textual production of other cultures and languages. In doing so, the series leads towards a phenomenology and theory of the processes of transmission.
Fides in Flavian literature Stocks, Claire; Buckley, Emma; Augoustakis, Antony
Fides in Flavian literature,
2019, 2019, 2019-08-22, Letnik:
55, 56.
eBook
Fides in Flavian Literature explores the ideology of "good faith" (fides) during the time of the emperors Vespasian, Titus, and Domitian (69-96 CE), the new imperial dynasty that gained power in the ...wake of the civil wars of the period. The contributors to this volume consider the significance and semantic range of this Roman value in works that deal in myth, contemporary poetry, and history in both prose and verse. Though it does not claim to offer the comprehensive "last word" on fides in Flavian Rome, the book aims to show that fides in this period was subjected to a particularly striking and special brand of contestation and reconceptualization, used to interrogate the broad cultural changes and anxieties of the Flavian period as well as connect to a republican and imperial past. The editors argue that fides was both a vehicle for reconciliation and a means to test the nature of "good faith" in the wake of a devastating and divisive period in Roman history.
Birds played an important role in the ancient world: as indicators of time, weather, and seasons; as a resource for hunting, medicine, and farming; as pets and entertainment; as omens and messengers ...of the gods. Jeremy Mynott explores the similarities and surprising differences between ancient perceptions of the natural world and our own.
Emilij Laszowski bio je jedan od istaknutijih hrvatskih povjesničara na prijelazu 19. u 20. stoljeće i u prvoj polovici 20. stoljeća. Njegov historiografski rad obuhvatio je brojna područja iz ...socijalne povijesti, a pritom se najviše istaknuo radovima iz hrvatske ranonovovjekovne kulturne i gospodarske povijesti te povijesne topografije. Međutim, nedovoljno je poznato da se Laszowski bavio proučavanjem povijesti i kulture romskog stanovništva u Hrvatskoj i Europi. Iako je objavio samo jedan kraći historiografski tekst o Romima, u njegovoj osobnoj ostavštini, koja se čuva u Hrvatskom državnom arhivu, sačuvana je dokumentacija koja upućuje na njegovo šire zanimanje za tu tematiku.
Over the last decades, discussions about the functions of the Roman army in frontier areas have contributed to a complex understanding of the military and its interactions with local geographies and ...peoples throughout the Empire. Nevertheless, in the region of Arabia, there is still little consensus about the purpose of the Roman military presence, its fluctuating functions, or the role of hundreds of fortified buildings scattered across the landscape. So far, these questions have remained unanswered due to a lack of excavation data and the scarcity of ancient accounts directly involving the military in Arabia Petraea. This study aims to provide a fresh perspective on these issues by employing a landscape approach, paralleling it with the ancient sources which describe the roles of the Roman military in the East. Using a variety of digital resources to contextually map and model the ancient system of fortifications, settlements, and trade routes, we can now better understand the evolving and diverse functions of the Roman army in Arabia from the creation of the province to the end of the Byzantine period.
Romska nacionalna manjina predstavlja važan dio društva u Republici Hrvatskoj. Romi imaju bogatu povijest i kulturu, a obrazovanje ima ključnu ulogu u integraciji i socijalnoj inkluziji svih građana, ...a posebno kod manjinskih skupina kao što su Romi. Nažalost, podobrazovanost pripadnika romske nacionalne manjine predstavlja ozbiljan problem koji zahtijeva pažnju i rješavanje. Cilj je rada analizirati problem podobrazovanosti pripadnika romske nacionalne manjine u Republici Hrvatskoj, sistematizirati dosad poznate razloge koji dovode do odustajanja od školovanja te predložiti mjere za poboljšanje njihova obrazovanja. Rezultati analiziranih dosad provedenih istraživanja ukazuju na nisku razinu obrazovanja među Romima, s niskom stopom upisa u predškolske ustanove, visokim postotkom odustajanja od osnovnoškolskog i srednjoškolskog obrazovanja te ograničenim pristupom visokoškolskom obrazovanju.
Worlds Apart Trading Together sets out to replace the outdated notion of ‘Indo-Roman trade’ with a more informed perspective integrating the new findings of the last 30 years. In order to accomplish ...this, a perspective focusing on concrete demand from the ground up is adopted, also shedding light on the role of the market in long-distance exchange. Accordingly, the analysis conducted demonstrates that an economically highly substantial trade took place between the Mediterranean and the Indian Ocean in the 1st–6th cen. CE, altering patterns of consumption and modes of production in both India, South Arabia and the Roman Empire. Significantly, it can be documented that this trade was organised at the centres of demand and supply, in Rome and India, respectively, by comparable urban associations, the transport in-between being handled by equally well-organised private networks and diasporas of seagoing merchants. Consequently, this study concludes that the institution of the market in Antiquity was able to facilitate trade over very long distances, acting on a scale which had a characteristic impact on the economies of the societies involved, their economic structures converging by adapting to trade and the market.
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