The purpose of the article is to analyse modern cultural and creative branding projects of Ukraine. The research methodology is based on general scientific research methods (analysis, synthesis, and ...generalisation) and principles of scientific knowledge (reliability and objectivity). The analytical approach has been used to identify the dynamics of changes in the positioning of Ukrainian brands, the comparative and axiological approach has been used to compare the main contents of their value narratives. Scientific novelty. Creative brand projects presented by our country with the aim of forming its positive image have been analysed: “Ukraine NOW” (2018), “Ukraine: Innovating for the Future” (2021), “Vravery to be Ukraine” (2022), “Ukraine Now and Forever” (2022). Conclusions. The brands “Ukraine NOW” (2018) and “Ukraine: Innovating for the Future” (2021) did not have a clear strategy for positioning Ukraine as a powerful cultural centre with its own names, modernity, and cultural achievements. The latest brands (2022) “Vravery to be Ukraine” and “Ukraine Now and Forever” have significantly changed their direction and theme. They are creative and cultural, they highlight a unique, not economic and investment, but primarily cultural value which is based on the characteristic identity and mental features of our people, which are actually a platform for the development of the country and its positioning in the world. The latest brands of Ukraine are capable of significantly reformatting priorities in the perception of Ukraine in the world: they may shift accents, change stereotypes and values, draw attention to our country as a powerful cultural centre in the world.
Концепт «женщина» в мировой культуре İsgandarova, Nushaba Ramiz
Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal,
2022, Letnik:
8, Številka:
1
Journal Article
Recenzirano
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This research is devoted to the concept of "woman" in world culture. In a world where there is no science, the biological characteristics of a woman, many aspects of the relationship between men and ...women remain in the dark, behind a screen of shyness. However, as the scientific way of thinking spreads in a culture, untimely constraints decrease. From this point of view, the topic of this study is still relevant for cultural consideration. It also addresses the issue of female semiosis in world culture.
We are born into culture and experience the confidence and joy of being a member/actor of it. Culture and cultural code that shared people as common meanings and symbols are considered as remarkable ...elements. Global brands benefit from cultural code for reaching people easier and being the most preferred brand, and prefer glocal advertising as a method that combine global and local. In this study, we addressed the concepts of glocal advertising and cultural code, and benefitted from Lipton which has been a global tea brand. These determinations and analyzes are a remarkable step in correctly reading-using-reflecting cultural data in commercials and preventing "cultural failures". In the advertisements in question, it is seen that Lipton adapted the references about the function of tea in Turkish culture as it is in the tradition, but produced an option for the tradition in some elements such as teapot, glass, spoon, sugar. Addressing the consumer with an innovation, mainly in terms of offering tea in bags, Lipton also seeks to strengthen its brand identity with its unique use of colours, cups and teapots.
This study focuses on how the Caribbean diaspora is reflected in the novel Levente no. Yolayorkdominicanyork by the New York–based Dominican artist Josefina Báez. Through dialogues and anecdotes the ...author depicts the everyday life of a community of women living in an apartment building located in a Hispanic neighbourhood in New York. In a close reading, I read the apartment building, called ‘Ni é’, as a metaphor of a glocal community. The novel can thus be read through the lens of the postcolonial debate about centre and periphery. I also analyse the work through the lens of the thirdspace theory, which is an especially important concept for some feminist critics of gentrification of the social space, such as Gloria Anzaldúa and Barbara Hooper. My analysis of specific scenes from life on the periphery that the Ni é building and its inhabitants embody draws mainly on the theoretical work La subversión feminista de la economía by the Spanish feminist theorist Amaia Pérez Orozco. Orozco’s critique of capitalist economy and her philosophy of microeconomics is compared with Josefina Báez’s representation of the notion of home.
The case study analyses a recent attempt to discredit the independent magazine DOR, which published a comprehensive profile dedicated to the vlogger Selly in March 2019. The magazine is an editorial ...project created by Cristian Lupșa as an alternative to “the compromises and doubtful quality of the majority of the magazine on the market”. It has become well-known as a print and online platform for debating important themes, such as domestic violence, equal rights for minorities, and social inclusion of underprivileged ethnic groups. According to this editorial vision, the magazine published an article about the vlogger Selly, who was 18 years old at that time and had two million followers on his YouTube channel. The article attempted to describe the person and the phenomenon behind his vlogging. The article generated a series of negative reactions and online attacks against the magazine and Selly, reflecting major generational differences in Romanian perceptions, as well as an efficient response to cancel culture.
The purpose of the article consists of considering the visual component of the phenomenon of "entertainment" in the context of the discourse of art history. The research methodology consists in the ...application of the analytical method – to determine the theoretical and methodological foundations of the study of the visual component of the phenomenon of "entertainment" in the context of the discourse of art history based on the works of Z. Alfiorova, O. Vaskiv, V. Lichkovakha, V. Kisina, Zh. Morozova, K. Stanislavskaya, Paul Guiraud, Lidia Winniczuk, Banfi Antonio. The research uses the method of formalization to clarify the concept of "entertainment" in the linguistic and art history aspects. The hermeneutic method is used in the aspect of interpreting the semantic load of the concept of "entertainment" in the discourse of art history. And to summarize, a theoretical method was used. The scientific novelty of the work is that for the first time the essence of the visual component of the phenomenon of "entertainment" in the context of the discourse of art history. Conclusions. The article examines the visual component of the phenomenon of "entertainment" in the context of art critical discourse. The phenomenon of "entertainment" is synthetic and has a visual, musical, and choreographic component, each of which appropriately accumulates socio-cultural experience. The phenomenon of "entertainment" is characterized as a human activity of a spectacular nature, which is one of the factors in the historical dynamics of the socio-cultural development of mankind, relying on the fact that each historical epoch had its own vivid spectacles, which acted as markers of the sociocultural life of that time, and starting with mythological perception. spectacular and entertainment activities were the driving force in the formation of the socio-cultural life of primitive society. The "entertainment" is considered as a special form of activity in culture, as a holiday in the aspect of the primary form of human culture, a universal phenomenon of human culture, one of the elements of sacred life, magic and religious ritual, the result of hunting games and funeral rites. The specificity of the "entertainment", "pictorial corporeality" in modifications of artistic and spectacular forms, the synthetic nature of the spectacle – where one of the elements is the visual arts is considered.
•Inherent resilience and its drivers are spatially variable.•The Midwest and Northeast have higher levels of inherent resilience than elsewhere in the US.•Lowest levels of resilience are in Texas ...border counties, Appalachia, and the interior western US.•Resilience and vulnerability are statistically related, but not the obverse of one another.
There is increasing policy and research interest in disaster resilience, yet the extant literature is still mired in definitional debates, epistemological orientations of researchers, and differences in basic approaches to measurement. As a consequence, there is little integration across domains and disciplines on community resilience assessment, its driving forces, and geographic variability. Using US counties as the study unit, this paper creates an empirically-based resilience metric called the Baseline Resilience Indicators for Communities (BRIC) that is both conceptually and theoretically sound, yet, easy enough to compute for use in a policy context. A common set of variables were used to measure the inherent resilience of counties in the United States according to six different domains or capitals as identified in the extant literature – social, economic, housing and infrastructure, institutional, community, and environmental. Data were from public and freely accessible data sources. Counties in the US Midwest and Great Plains states have the most inherent resilience, while counties in the west, along the US-Mexico border, and along the Appalachian ridge in the east contain the least resilience. Further, it was found that inherent resilience is not the opposite of social vulnerability, but a distinctly different construct both conceptually and empirically. While understanding the overall variability in resilience, the BRIC is easily deconstructed to its component parts to provide guidance to policy makers on where investments in intervention strategies may make a difference in the improvement of scores. Such evidence-based research has an opportunity to influence public policy focused on disaster risk.
The American culinary field has a experienced a broadening in recent decades. While French food retains high status, gourmet food can now come from a broad range of cuisines. This change mirrors a ...broadening in other cultural fields labeled "omnivorousness" within the sociology of culture. The authors take gourmet food writing as a case study to understand the rationales underlying omnivorousness. Their findings, based on qualitative and quantitative data, reveal two frames used to valorize a limited number of foods: authenticity and exoticism. These frames resolve a tension between an inclusionary ideology of democratic cultural consumption on the one hand, and an exclusionary ideology of taste and distinction on the other. This article advances our understanding of how cultural consumption sustains status distinctions in the face of eroding boundaries between highbrow and lowbrow culture. PUBLICATION ABSTRACT
The work of culture and C-19 Banks, Mark
European journal of cultural studies,
08/2020, Letnik:
23, Številka:
4
Journal Article
Recenzirano
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This article offers some initial commentary on the cultural impacts of COVID-19. It first considers how the pandemic might already have shifted the focus - or challenged our capacities - for cultural ...studies scholarship. However, the article is more centrally concerned with how measures designed to combat COVID-19 have begun to transform patterns of cultural consumption, production and work. The article considers the current status of cultural workers, in the midst of (yet further) crisis, and poses questions of what might culture be or become, in and beyond the current state of emergency.
Based on the data of qualitative research among the representatives of the 1970–1984 generation of Lithuanians the article analyzes intergenerational social mobility. As social mobility is a complex ...phenomenon, the analysis was focused on the individuals’ position through the interaction of cultural and social capital resources. Empirical research data shows that opportunities of the 1970-1984 generation for intergenerational social mobility are largely related to the ability to get benefit from the assistance provided by the immediate environment or institutions. They create additional resources for the socioeconomic growth of the individual. However, differences are observed between informants with medium / low and high socio-economic statuses. Families with high status create opportunities to have the necessary contacts and to gain the necessary reinforcement by creating a wide social network. Meanwhile, in families where is poverty, low parental education, dysfunctional relationships between family members, there are additional barriers to family members’ educational opportunities and, at the same time, lack of motivation for change. As intergenerational social mobility is an important measure of societal justice, research on intergenerational social mobility in specific generation would provide an opportunity to identify significant factors and their limiting influence on the growth of individuals in the structure of society.
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