Marken, Produkte und der komplette Unternehmensauftritt kommunizieren ein ganzes Spektrum an Emotionen. Deren gezielte Kommunikation und Gestaltung stellt eine besondere Herausforderung für ...Unternehmen und Designer dar. ,,Emotion gestalten" gibt in dem breiten und für die meisten noch unsicheren Feld praktische Hilfestellung. Das Buch stützt sich auf die neuesten Forschungsergebnisse, insbesondere aus den Neurowissenschaften und der Psychologie, und setzt die grundlegenden Komponenten der Gestaltung - Form, Farbe, Material - mit Hilfe der Tools ,,Emotion Grid" und ,,Design Elements" in einen praxisnahen Bezug. Dieses Praxis-Handbuch macht Emotionen für die Gestaltung systematisch analysierbar und damit steuerbar. Es wird so zu einem wichtigen Instrument im Designprozess.
Although considered a minor genre for a long time, the art of landscape has risen above its forebears - religious and historic painting - to become a genre of its own. Giorgione in Italy, the ...Brueghels of the Flemish School, Claude Lorrain and Poussain of the French School, the Dutch landscape painters and Turner and Constable of England are just a few of the great landscapists who have left their indelible mark on the history of landscape and the art of painting as a whole. After serving for a long time as a backdrop for paintings and as a skill-practising exercise for artists, nature came to be observed for its own sake and was incorporated into works of art as an illustration of an enlightened and scientific study of the world. Through continual change, it has inspired the greatest painters and has allowed some others, like Turner, to transcend the relentless search for mere realism in pictorial representation. Through this study, Émile Michel offers an exceptional panorama, from the 15th century to the present, of art and the way artists portray the world in all its splendour.
With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.
Flexible in approach and full of colorful examples, this textbook provides a basic introduction to what art is and can be in the lives of people who do not necessarily think of themselves as ..."artists." You will be taught about a variety of art themes, genres, materials, and processes that appeal to novice art makers. The lessons are organized by themes of general subject matter or media. Options are available for work in mixed media, crafts, photography and digital media, as well as in traditional drawing or painting media. After picking a theme of particular interest to you, look next at the four strands of lessons presented in that thematic unit. Moving from left to right, select one lesson from each consecutive strand and complete that lesson. Because each lesson builds upon previously presented knowledge and developed skill, as you progress through four lessons, one from each strand, you should grow in your understanding of art concepts, meanings, and processes, while also improving your art making skills. Completing this course will help you develop a new appreciation for the power and possibilities of art learning, by understanding better the art others create, as well as making it yourself.
"Sketchbook Pro is a professional grade painting app that is easy to use and which helps you create digital art that looks like paintings created using ink and color. Using Sketchbook Pro, you can ...transform your digital art into true masterpieces that resemble work done using traditional mediums. SketchBook Pro Digital Painting Essentials will show you how to transform your digital art into true masterpieces. This book will guide you through the many tools and options available in Sketchbook Pro such as the symmetry tool, layer editor, and blend modes to create images that look as though they were done by hand using traditional tools and mediums. This unique book offers inspiration with hands-on techniques and gives you an insight into a professional artist's mind. Starting with an overview of the program, this book will help you customize and set your preferences to help you produce the best possible images for use on the Web or for print. You will be able to look over the author's shoulder as he demonstrates the use of the tools to create artwork that looks like it was painted or inked. This book will then show you how you can draw basic illustrations and then how to create acrylic paintings. You will also learn about file saving options; which ones are best for what you intend to do with the artwork. The book will also show you how to export the images you've created to other software and will give you tips and tricks that will help you make the most out of Sketchbook Pro. SketchBook Pro Digital Painting Essentials will give you an extensive overview complete with supporting imagery of how each piece of art was made, and by the end of this book, you will have created multiple drawings using Sketchbook Pro."
3D Schroter, Jens
2014, 2014-01-30, Letnik:
6
eBook
There is a blind spot in recent accounts of the history, theory and aesthetics of optical media: namely, the field of the three-dimensional, or trans-plane, image. It has been widely used in the 20th ...century for very different practices - military, scientific and medical visualization - precisely because it can provide more spatial information. And now in the 21st century, television and film are employing the method even more. Appearing for the first time in English, Jens Schroeter's comprehensive study of the aesthetics of the 3D image is a major scholarly addition to this evolving field. Citing case studies from the history of both technology and the arts, this wide- ranging and authoritative book charts the development in the theory and practice of three-dimensional images. Discussing and analyzing the transformation of the socio-cultural and technological milieu, Schroeter has produced a work of scholarship that combines impressive historical scope with contemporary theoretical arguments.
In this study of the rare twelfth-century treatise On Diverse Arts , Heidi C. Gearhart explores the unique system of values that guided artists of the High Middle Ages as they created their works.
...Written in northern Germany by a monk known only by the pseudonym Theophilus, On Diverse Arts is the only known complete tract on art to survive from the period. It contains three books, each with a richly religious prologue, describing the arts of painting, glass, and metalwork. Gearhart places this one-of-a-kind treatise in context alongside works by other monastic and literary thinkers of the time and presents a new reading of the text itself. Examining the earliest manuscripts, she reveals a carefully ordered, sophisticated work that aligns the making of art with the virtues of a spiritual life. On Diverse Arts , Gearhart shows, articulated a distinctly medieval theory of art that accounted for the entire process of production—from thought and preparation to the acquisition of material, the execution of work, the creation of form, and the practice of seeing.
An important new perspective on one of the most significant texts in art history and the first study of its kind available in English, Theophilus and the Theory and Practice of Medieval Art provides fresh insight into the principles and values of medieval art making. Scholars of art history, medieval studies, and Christianity will find Gearhart’s book especially edifying and valuable.
