The aim of the study is to compare the preferences for the purchase and consumption of industrially kept pigs and mangalica pigs. The research was conducted among the students of the Faculty of ...Economics and Business of University of Debrecen in October 2019, in the form of an online questionnaire. Descriptive statistical methods, chi-square tests, Spearman rank correlation indexes, factor analysis and two-step cluster analysis were used to analyze the data obtained from the survey. Based on the results, it can be said that there are differences in consumer perceptions of industrially kept pigs and mangalica pigs among a number of sociodemographic factors. Factor analysis was used to delimit three factors in the case of industrially kept pigs (“domestic-branded-fresh product” aspects, factors related to health awareness, aspects of a marketing nature), while in the case of mangalica pigs one factor was identified. Next, I used a two-step cluster analysis using the isolated factors, where several sociodemographic variables were tested. The best fit was shown by the combination of gender and highest educational level. Based on these, it can be concluded that in the case of industrially kept pigs, the factors considered in the purchase were the most important for women and men with higher education in the case of two factors (“domestic-brand-fresh product” aspect and marketing aspects) and for mangalica pigs. While in the case of industrially kept pigs, the third factor (factors related to health awareness) that were taken into account in the purchase proved to be the most important for men with a secondary education.
JEL Code: I12, M31
The aim of the study is to compare the preferences for the purchase and consumption of industrially kept pigs and mangalica pigs. The research was conducted among the students of the Faculty of ...Economics and Business of University of Debrecen in October 2019, in the form of an online questionnaire. Descriptive statistical methods, chi-square tests, Spearman rank correlation indexes, factor analysis and two-step cluster analysis were used to analyze the data obtained from the survey. Based on the results, it can be said that there are differences in consumer perceptions of industrially kept pigs and mangalica pigs among a number of sociodemographic factors. Factor analysis was used to delimit three factors in the case of industrially kept pigs (“Hungarian-brand-fresh product” aspects, factors related to health awareness, aspects of a marketing nature), while in the case of mangalica pigs one factor was identified. Next, I used a two-step cluster analysis using the isolated factors, where several sociodemographic variables were tested. The best fit was shown by the combination of gender and highest educational level. Based on these, it can be concluded that in the case of industrially kept pigs, the factors considered in the purchase were the most important for women and men with higher education in the case of two factors (“Hungarian-brand-fresh product” aspect and marketing aspects) and for mangalica pigs. While in the case of industrially kept pigs, the third factor (factors related to health awareness) that were taken into account in the purchase proved to be the most important for men with a secondary education.
The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that ...change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.
Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros, percibidos como superiores entre los consumidores, lo que pone en desventaja a ...sus productos. Por consiguiente, los productores locales requieren de estrategias efectivas que doten a sus productos de ventajas competitivas frente a las importaciones. Al respecto, investigaciones sobre el comportamiento del consumidor, han identificado que las creencias, percepciones y actitudes asociadas al país de origen de los productos tienen influencia en la intención de compra. En este sentido, el presente artículo analiza el grado en el que el etnocentrismo del consumidor tiene efecto sobre la intención de compra de calzado nacional, también examina posibles factores predictores y condicionadores de la relación. Para esto, se empleó una encuesta en una muestra conformada por 361 estudiantes universitarios. En ella se utilizó una versión adaptada de la escala CETSCALE para medir el nivel de etnocentrismo del consumidor más una escala que mide la intención de compra de productos nacionales. En consecuencia, se comprobó que el nivel de etnocentrismo en el consumidor influye positivamente en la intención de compra del producto nacional y que condiciona el efecto del hábito de compra sobre la intención de compra, además, que la escala CETSCALE es una herramienta que puede ser utilizada en economías en desarrollo con interesantes resultados. Las implicaciones gerenciales y limitaciones de la investigación son discutidas a detalle.
Monterey Bay Aquarium launched the Seafood Watch® program in 2000. The program's Seafood Watch pocket guide is a simple tool that visitors can use to identify seafood from environmentally responsible ...sources. Since its inception, more than 2 million pocket guides have been distributed to Monterey Bay Aquarium visitors and 20 million have been distributed through partnerships across the United States. Partner institutions such as aquariums, conservation organizations, and businesses also conduct outreach and are working to influence their local seafood purveyors. An evaluation conducted in 2003 and 2004 assessed the program's strategies for increasing awareness and shifting consumer buying habits as they relate to sustainable seafood, including use of the pocket guide. Visitors who picked up pocket guides were surveyed immediately after their aquarium visit, and again four months later. The evaluation found that most visitors continued to use the guides and had changed their seafood buying habits in several respects. Those interviewed also reported some barriers to using the guides. The elements that appear to be critical to the success of the strategy with respect to changing consumer purchasing habits include: a focused distribution approach; providing credible and specific information on problems and solutions to increase action-related knowledge; providing a trigger or prompt that is available at the time of purchase; and reducing barriers to action, at the point of action, by working with seafood purveyors and the broader sustainable seafood movement to increase knowledge and available options. In response to the evaluation, Seafood Watch has strengthened these elements and expanded to help meet the needs of the broader sustainable seafood movement. A process of strategic planning, evaluation, cooperation among partners, and adaptability to the movement's natural evolution has proven to be critical to the program's success in contributing to the development of a marketplace for sustainable seafood. Zoo Biol 28:398-411, 2009.
La captura de la especie calamar gigante (Dosidicus gigas), brepresenta la segunda actividad pesquera más importante en volumen en Baja California Sur, México; siendo una especie primordial no ...solamente a nivel estatal, sino a nivel litoral pacífico y nacional. México ocupa el octavo lugar en el mundo en producción de calamar, pero el consumo nacional, a pesar del bajo precio del producto y de su alto valor nutricional, es de aproximadamente 0,53 kilos por año, muy por debajo de países como Japón, Corea y España (consumo per cápita promedio de 3,5 kilos). En este contexto, el artículo tiene como objetivo caracterizar al consumidor sudcaliforniano con la finalidad de conocer sus preferencias; determinar los hábitos de compra y de consumo; así como establecer segmentos y nichos de mercados de calamar en Baja California Sur, que permitan implementar acciones para su comercialización, fortaleciendo el mercado de este producto y la actividad en general. Para ello, en el año 2012, se aplicó un cuestionario a 1.066 consumidores en una muestra distribuida entre los cinco municipios del estado, bajo el criterio de densidad poblacional. Los resultados indican que los principales motivos de no consumo son la dificultad para encontrarlo en puntos de compra, junto con los problemas para cocinarlo. Además, se aprecia un elevado desconocimiento por parte del consumidor, que ignora las excelentes propiedades nutritivas de este alimento. Por todo ello, las futuras estrategias de comercialización deberían estar enfocadas a una mejor distribución y nuevas presentaciones del producto que faciliten su preparación y consumo, así como incluir campañas de sensibilización que den a conocer su valor nutricional.
The relevance of the research topic is due to the widespread impact of the pandemic on human life and the socio-economic development of the territories. The main factor in changing the behavioral ...patterns of economic entities in a pandemic was quarantine and the need for social distancing as the main preventive measure to combat the spread of the disease. As a result of distancing, there has been a decline in economic activity, disruption of value chains, rising unemployment, mass bankruptcy of enterprises, as well as changes in the way business structures and the behavior of economic entities. The article aims is to identify changes in the behavior of economic entities in the context of the COVID-19 pandemic and their impact on the economy. In the process of research, the set of general methods of scientific cognition (system analysis, logical generalization, analogy, comparative analysis) was used, which provided the possibility of realization of the integrity of scientific research. As a result of the study, the main trends in the behavior of economic entities were identified and analyzed. The following tendencies are revealed: digitalization (transition from social to digital interaction in work and educational processes, circles of close people for the preservation of social distance); changing the model of mobility (reducing the use of public transport, reducing attendance at hotels and restaurants, the transition to distance employment and education, reducing tourism and business travel); changing consumer buying habits (development of e-commerce, “conscious” consumption, support for local producers); infodemic (dissemination of misinformation, the anti-vaccination movement, increase in the number of information messages on conspiracy theories); increased attention to one's health, hygiene and healthy lifestyle (wearing masks, using sanitizers, healthy eating); changes in interpersonal behavior (increase in the number of divorces, increase in cases of domestic violence, restriction of personal contacts, increase in gender inequality). The research conducted in the article allows us to state that the tendencies of changing the behavior of economic entities are potential catalysts for changes in the economy as a whole. Therefore, the question of the exit of the majority of economic entities from the crisis lies in the plane of adaptation and reorientation of their life to the new “post-COVID” conditions.
Presents the findings of an empirical investigation of Internet shopping in Singapore. Specifically, Internet buying behaviour is compared between potential Internet buyers and non-Internet buyers. ...It was found that the classification of different types of products and services will significantly influence the consumer choice between a retail store and Internet shopping mall. The types of products and services that are suitable for selling through the Internet are also identified. Generally, products and services that have a low outlay, are frequently purchased, have intangible value proposition, and relatively high on differentiation are more likely to be purchased via the Internet. Based on the analysis and results obtained from the study, some recommendations are presented to retailers who are interested in selling their products via the Internet.
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