The main objective of this paper is to explore the success factors and barriers to digital co-creation between Higher Education Institutions (HEI) and Non-Governmental Organizations (NGO). The ...analysis is based on a qualitative approach, and particularly 80 semi-structured interviews with experts in digital co-creation from HEIs and NGOs from Poland, Germany, Turkey and Italy. The article identifies key success factors, including country's level of digitalization, individual's motivation to engage with digital platforms and methods, common goals, attitudes, and expectations. The study also highlights several barriers to successful digital co-creation, including variety of digital platforms, interpersonal connection, disengagement, and decreased attention spans. Among the success factors and barriers both external and internal factors were identified, all comprising a network of driving fosters and limitations to digital co-creation. Main of them include country's level of digitalization, motivation to engage with digital technology, digital literacy, incentives for engagement, shared goals and mutual understanding, variety of digital platforms, fear from losing interpersonal interactions, disengagement, and decreased attention span. The findings of this study will be of interest to HEIs, NGOs, policymakers, and other stakeholders involved in digital co-creation initiatives, providing insights on how to overcome barriers and optimize success factors to achieve effective and sustainable partnerships.
The objective of this study is to provide an integrated view of the body of knowledge of value co‐creation in the sharing economy in terms of the topical content and the research background. To this ...end, this study conducts a systematic literature review guided by the SPAR‐4‐SLR protocol. Leveraging the integrated ADO‐TCM framework, the review identifies 39 antecedents under 3 categories, 7 decision constructs, and 18 outcome constructs related to value co‐creation, as well as the prevalent theories, contexts, and methods explored in this domain. The review exposes several research gaps and offers insightful future research pathways that are directed toward theory, context, and method. These pathways can serve as a guide to strengthen and advance the theoretical, contextual, and methodological foundations of future research, contributing to the sustained evolution of the domain.
The IKEA effect: When labor leads to love Norton, Michael I.; Mochon, Daniel; Ariely, Dan
Journal of consumer psychology,
July 2012, Letnik:
22, Številka:
3
Journal Article
Recenzirano
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In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the IKEA effect—the increase in valuation of ...self-made products. Participants saw their amateurish creations as similar in value to experts' creations, and expected others to share their opinions. We show that labor leads to love only when labor results in successful completion of tasks; when participants built and then destroyed their creations, or failed to complete them, the IKEA effect dissipated. Finally, we show that labor increases valuation for both “do-it-yourselfers” and novices.
Co-creation is described as a resource integration process involving actors that are linked within a service ecosystem. This process occurs when value propositions attract actors to share their ...resources during collaborative activities and interactions, termed co-creation practices. The purpose of this paper is three-fold: (1) to develop a typology of co-creation practices that shape a dynamic health care service ecosystem, identifying those practices that have positive effects, those that have negative effects, and those that can have either positive or negative effects on the service ecosystem; (2) to provide indicative measures of co-creation practices; and (3) to offer a compelling research agenda. Actors assess their resources and seek to address resource gaps, engaging in co-creation practices that offer access to valued resources. As such, we argue that co-creation practices play a central role in shaping the service ecosystem, influencing which resources are available, when they are employed, and how they are integrated. We develop a typology consisting of eight co-creation practices, illustrating these in the context of a health care ecosystem. We provide a set of indicative measures, identifying how co-creation practices can impact the well-being of the ecosystem, and develop a research agenda calling for further studies in this important area.
The “co-creation” label has proliferated over the past decade. With little consensus on what “co-creation” is, we offer a novel, unifying perspective by anchoring its theorization in creation through ...interactions. We develop a definition of co-creation as enactment of interactional creation across interactive system-environments (afforded by interactive platforms) entailing agencing engagements and structuring organizations. Interactional creation is enacted by means of interactions of “agencial assemblages”, while agencing engagements and structuring organizations enable and constrain interactions. Interactive platforms, i.e., instantiations of agencial assemblages, are composed of heterogeneous relations of artifacts, processes, interfaces, and persons. Aided by digitalized technologies, interactive platforms afford a multiplicity of interactive system-environments that connect creational interactions with how experienced outcomes emerge from their underlying resourced capabilities. We apply our definitional framework to the practice of value creation as a co-creation, cutting across conventional “production”, “exchange”, and “use” activities. In doing so, we introduce the concept of value-in-interactional creation. We conclude by providing a summary of our conceptualization, explanation of terms in definition, and illustration in practice, while emphasizing the main contributions of our framework and its research implications.
•Co-creation in branding: A systematic search and critical review is presented.•A new definition for co-creation in branding is proposed to guide future research.•Three positioning questions are ...proposed for future co-creation research.
Co-creation in branding is gaining momentum. This study contributes to the branding literature by combining a systematic search and a critical review of 148 articles focusing on co-creation in branding, published in 55 academic journals. Three themes guide this critical review: (1) What is co-creation? (2) Who initiates and who participates in co-creation? (3) What is co-created and for whom? The findings reveal that co-creation is considered a process of interaction and influencing among various participating parties. A classification of different types of co-creation crystallizes the conditions under which co-creation is proposed to occur. This article contributes by proposing a new definition as a starting point to guide further research: Co-creation in branding refers to a process of intentional interaction between or among two or more parties that influences a brand. Three positioning questions are proposed for future research. Marketers may gain significant new market understanding through cocreation in branding.
Travellers are demanding authentic, experientially oriented opportunities with more meaningful interactions with locals. The sharing economy has emerged partly as a response to these consumer trends ...with major potential impacts for tourism. This research investigated the phenomenon of authenticity‐seeking tourism and its links to the hospitality sector through consumer choices related to accommodation offered by sharing economy providers. It explored the relationship between perceived authenticity of the “local” experience and its significance when purchasing accommodation. The three themes of unique accommodation interiors and atmosphere, interactions with hosts, and interactions with local culture were found to be important to Airbnb users.
Research Summary
The flow of knowledge is closely linked to proximity. While extensive works show that long‐term geographic proximity affects work behavior, little is known about the effect of ...short‐term colocation, such as conferences. Using participant data at Gordon Research Conferences, we estimate difference‐in‐differences and instrumental variable models, which show that attendees who have no prior within‐conference collaborations are more likely to collaborate with other attendees, and that the researchers who have worked previously with other attendees are more likely to continue their collaborations. We also find that researchers who are junior, are located closer to the conference venue, and have established prior ties to the conference draw more collaborative benefits from temporary colocation across organizations. Thus, going to a conference alters the creation of collaborations.
Managerial Summary
Managers face important decisions with long‐term strategic ramifications regarding where to locate offices, plants, and R&D centers, as well as how to lay out workspaces inside the firm to enhance knowledge spillover and collaboration. Permanent proximity, however, may be difficult and sometimes impossible to attain. One potential way of overcoming the distance disadvantage in knowledge spillover and tie formation is through temporary colocation events that bring together individuals from distant locations in an environment of temporary proximity. We find that individuals who attend temporary colocation events across organizational boundaries are more likely to collaborate with one another subsequently. Hence, managers of firms should pledge substantial funds for employees to participate in these events so as to impact the subsequent direction of R&D activities.
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