In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for its capacity for revolt and anti-capitalist ethos, provides a rich site for utopian praxis, particularly ...in relation to a range of green and ethical marketplace behaviours. Arguing that space and place are essential to questions of ethics, ecology, and politics, we explore Exarcheia as a heterotopian space that fosters critique and experimentation, generating new ways of thinking and doing green/ethical behaviours. Drawing on data from a two-year ethnography, our findings not only challenge individualised and de-contextualised notions of the consumer, but also expose moralistic and post-political assumptions that often go unnoticed in ethical and green consumer research. We point to the need for a counter-strand in the literature that reviews instances that we recognise as ethical or green consumerism not in terms of identity projects or given ideas of ethics but rather with reference to the particularity of the spatial contexts in which they occur and their political implications.
W artykule przedstawiono aktualne cyfrowe trendy konsumenckie jako przykład konsumpcjonizmu
na świecie. Pierwsza część artykułu zawiera ogólne informacje i wprowadzenie w omawianą
tematykę z ...uwzględnieniem badań trendów konsumenckich dostarczonych przez firmę Ericsson. W kolejnej
części przedstawiono zbiór przykładowych artykułów dostarczonych przez autora na potrzeby pracy.
W wyniku dalszej eksploracji opartej na aktualnych danych empirycznych z Raportu Deloitte z 2022 roku
autor przedstawia zróżnicowaną ocenę i wnioski zebranych informacji empirycznych i merytorycznych.
Głównym celem jest pokazanie cyfrowych trendów konsumenckich w zakresie:
• posiadania urządzeń elektronicznych i dostępu do nich;
• posiadania urządzenia do noszenia;
• czasu do spędzenia przy korzystaniu z urządzeń elektronicznych;
• zestawienia wydatków na sprzęt elektroniczny w latach 2022-2021;
• decyzji o zakupie nowego lub używanego urządzenia elektronicznego;
• przyczyn wykluczających cenę zakupu nowego lub używanego urządzenia elektronicznego.
The article presents current digital consumer trends as an example of consumerism in the world.
First part of the article shows general information and introduction in discussed topic including consumer
trends researches provided by Ericsson. The next part shows some collection of examples articles provided
by the author on the need of the work. Through further exploration based on the current empirical data
from Deloitte Report from 2022 author presents diverse assessment and conclusion of collected empirical
and substantive information’s. The main goal is to show digital consumers trends in:
• possession and access to electronic devices;
• wearables devices;
• time to spend whilst using electronic devices;
• comparing expenses on electronic devices 2022 to 2021;
• decisions about buying new or used electronic device;
• reasons excluding price to buy new or used electronic device.
According to lifestyle politics theory, social media platforms introduce new ways for people to engage in civic life. Based on the communication mediation model, prior scholarship laid out ...theoretical and empirical foundations for how media exposure to the news positively influences people’s political participatory behavior through supplemental communicative processes. Building on this line of research, we rely on a two-wave panel survey of U.S. adults to examine how the different online and social media communicative patterns among U.S. citizens, such as news use, political expression, and discussion, predict political consumerism behavior - the purchase decision of consumers based on political or ethical reasons. Advancing diverse causal order structural equation models, this study highlights a positive influence of news consumption, social media political expression, and political discussion in explaining political consumerism (i.e., boycotting and buycotting). Specifically, results underscore the importance of political expression and discussion mediating the relationship between online, social media and WhatsApp news use and political consumerism. Implications for future research and limitations to the study are provided in the manuscript.
Purpose
This study aims to explore the factors that encourage Generation Z consumers to turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour model is applied to ...understand the Generation Z ethical consumerism.
Design/methodology/approach
Qualitative method in the form of 18 semi-structured interviews was conducted on participants aged within the Generation Z cohort in the UK.
Findings
Research findings show that Generation Z has strong awareness and desire towards ethical and environmental issues. Driven in the main by the cohorts unlimited exposure to social media platforms and online resources where information is shared. Generation Z’s frugality limits them to purchase truly ethically in their current life stage. Financial aspirations from this target market suggest a future desire to purchase high value ethical items. Further trends discovered highlighted sustainable lifestyle choices within the generation. Recycling, diet choices and reduced consumption on clothing were expressed. The paper highlights that Generation Z are aware of ethical issues prevalent in society and are doing what they can at this life stage to make a positive impact.
Practical implications
This research has valuable implications for both academics and marketers. It provides new insights for scholars into understanding Generation Z decision-making in ethical consumption. It successfully applied the Theory of Planned Behaviour to understand generational consumer behaviour. The findings can assist practitioners to determine effective marketing strategies to persuade Generation Z to act ethically. The research can also be considered when dealing with government legislation when tackling social change in younger population as this appeared important factor for the researched consumers. Marketers should also consider digital influencers as part of their communication campaigns targeting Generation Z users.
Originality/value
This search offers a valuable contribution to current academic findings towards Generation Z research as ethical consumers incorporating TPB framework.
Marketplace Sentiments Gopaldas, Ahir
The Journal of consumer research,
12/2014, Letnik:
41, Številka:
4
Journal Article
Recenzirano
From outrage at corporations to excitement about innovations, marketplace sentiments are powerful forces in consumer culture that transform markets. This article develops a preliminary theory of ...marketplace sentiments. Defined as collectively shared emotional dispositions, sentiments can be grouped into three function-based categories: contempt for villains, concern for victims, and celebration of heroes. Marketplace actors such as activists, brands, and consumers have a variety of motives and methods for producing and reproducing sentiments. Activists plant, amplify, and hyper-perform sentiments to recruit consumers and discipline institutions. Brands carefully select, calibrate, and broadcast sentiments to entertain consumers and promote products. Consumers learn, experience, and communicate sentiments to commune and individuate in society. The emergent theory of marketplace sentiments (1) advances a sociocultural perspective on consumer emotion, (2) elevates the theoretical significance of emotional observations in cultural studies, (3) offers a sentiment-based understanding of the power of ideology, (4) indicates how activist sentiments can paradoxically benefit from brand co-optation, and (5) calls for human input in big data sentiment analysis. More broadly, the article proposes that cultures are systems of discourses, sentiments, and practices wherein discourses legitimize sentiments and practices, sentiments energize discourses and practices, and practices materialize discourses and sentiments.
Digital media encourages the engagement of younger generations in civic life and increases their political consumption. Using a lifestyle politics perspective as a theoretical lens and situated in ...literature on political consumerism and consumer sustainable behaviour, this study demonstrates how digital media engagement drives the construction and mobilization of political consumerism among a Gen Z cohort in a developing country context. A qualitative analysis illustrates how digital media enables sustainability-driven political consumerism. Digital media and social media networks reinforce engagement in tourism-related boycotting and buycotting behaviors as expressions of political consumerism among Gen Z'ers. A novel framework indicating a spectrum of digital political consumerism that divides activism behaviors into spectator, transitional, and gladiatorial activities is developed. This study highlights that GenZ interest in political and ethical consumption is not just a Western practice although political consumerism varies between and across societies, cultures and polities. By applying the tenets of lifestyle politics theory, the study enriches the literature by providing a grounded generational understanding of tourists' ethical consumption as a political practice. The study offers recommendations for understanding ethically and politically motivated consumption behaviours and practices of a young traveler cohort.
Italy needs to achieve net-zero emissions by 2050. Starting from the assumption that this only implies a technological transition, reaching this goal within the current economic model (unlimited ...growth) is unlikely without Carbon Capture and Storage (CCS) technology. Scientific concerns exist about CCS potentially shifting environmental burdens to future generations. The article argues that achieving net-zero emissions by 2050 hinges on embracing the principles of circular economy and agroecology. This path, however, demands a fundamental transformation of our economic and cultural models, necessitating a move away from unbridled consumerism.
Political consumerism can be a routinized everyday practice, an organized campaign, or a tactic in a protest movement. When becoming (part of) a collective action campaign, activists need to ...articulate its relevance and effectiveness and mobilize people to participate. Digital media can play a significant role, especially in a networked movement without centralized leadership. This article demonstrates how digital media facilitated the emergence of political consumerism, codified under the label of “yellow economic circle,” in the Anti-Extradition Law Amendment Bill Movement in Hong Kong. A qualitative analysis of online discussions and public discourse illustrated how movement participants gradually co-developed the idea of yellow economic circle by integrating symbolic resources, responding to ongoing events, and drawing mainstream media and public figures’ attention. Survey analysis showed that using social media for public affairs information and discussion positively related to engagement in political consumption, particularly among movement supporters who were receptive to radicalism.
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