This paper examines the impact that social media has on the development of entrepreneurial firms' new, and maintenance of existing, B2B relationships and networks through resource mobilisation. Using ...the craft brewing and artisan food sectors, the empirical research entailed content analysis of the entrepreneurs' social media platforms complemented by in-depth interviews. Findings demonstrate that Facebook and Twitter impact the entrepreneurial firms' dyadic and network actor engagement, information search and share, collaboration, and operational processes co-ordination and reconfiguration processes. Our research suggests that the impact of social media extends that of a virtual communication platform to a resource layer in the creation and maintenance of activity structures in business-to-business relationships and networks.
Neolocalism as a conscious effort to actively seek out a sense of place with local communities, has been growing rapidly among craft breweries’ customers in recent years. Oftentimes served as a ...marketing strategy, neolocalism also aids in local communities’ sustainable development. However, it is unclear what constitutes “local” in craft brewery settings, though in this fast-growing industry, neolocalism has been implemented extensively to attract visitors. So far, assessments of neolocalism have been predominantly conceptual and qualitative, with an empirically validated neolocalism measurement scale unavailable. Taking a mixed-methods approach, this study addressed this gap and developed and validated a neolocalism scale with a two-factor structure (sense of belonging and local roots) to understand what experience elements project the sense of “local” for brewery visitors. This study provides practical implications for craft brewery marketing and visitor experience management.
•Neolocalism, widely employed in marketing to attract craft brewery visitors, also aids in local sustainable development.•This study addressed research gaps, as previous assessments of neolocalism were predominantly conceptual and qualitative.•A neolocalism scale (sense of belonging, local roots) was developed and validated, through a mixed-methods approach.•Results help understand elements that project the sense of "local" for visitors and inform craft brewery marketing.
This quantitative survey-based study is based on the theory of consumption values and the value-motivation-behavior association. It explores how craft brewery owner - manager’ consumption values of ...green products in their personal lives influence the adoption of environmental practices in their businesses. The study also investigates the relationship between the motivation to adopt environmental practices (MAEP) and the actual adoption of such practices (AEP) in craft breweries. In addition, the study examines the impact of perceived business challenges (PBC) on the motivation-adoption relationship. Results from 236 craft brewery owner-manager from the Brewers Association, employing multiple regressions, showed that four consumption values: social, emotional, conditional, and epistemic, significantly influenced MAEP in their craft breweries. However, only emotional, and conditional values influenced MAEP positively, as hypothesized. Results also confirmed a significant positive relationship between MAEP and AEP. Furthermore, PBC significantly weakened the relationship between motivation and adoption. Based on the findings, numerous takeaways are offered for related stakeholders.
The COVID-19 crisis has had a significant impact on UK craft breweries. In this paper we explore and assess the impact of COVID-19 on the UK craft beer sector from a locational perspective, targeting ...entrepreneurial responses from breweries within and across the urban, suburban and rural dimensions. Using a mix of quantitative and qualitative data collected between 2015 and 2022, we identify a marked geographical contextualization in terms of how UK craft breweries adapted and responded to the pandemic crisis, which explains how location shaped and still shape breweries' strategies in a post-COVID-19 'new normal' world.
The majority of the province of Saskatchewan's craft breweries are housed in the two largest cities, Saskatoon and Regina. Current planning practices in both cities direct breweries to limited ...geographies in central established areas. I argue that the extent to which craft breweries play a role in processes of gentrification in mid-sized cities is directly tied to planning practices which regulate the geography of craft beer. In order to assess the potential for gentrification, I focus on neolocalism and third places, two consumption practices which shift the image and identity of a space, and which are intertwined with processes of urban change. Drawing together an analysis of community plans, zoning bylaws, local media, site observation, and brewery websites, I demonstrate how in the case of Saskatoon and Regina, strategic planning approaches aimed at increasing intensification in the central areas, coupled with regulations directing breweries into limited zones, has positioned craft breweries as agents of urban change. The findings suggest that craft breweries that display strong neolocal practices and develop third places are the most likely to trigger/extend gentrification. These breweries are typically located in close proximity to residential zones with consumption as a primary focus (taprooms, tasting rooms, in-house restaurants).
The current study considers microbrewery taproom customers’ perceptions of neolocalism and the influence that these perceptions have on relationship quality (i.e., satisfaction and trust) and the ...subsequent influences on place attachment and brand attachment. The current study also utilizes a discussion of neolocalism to posit that the current understanding of place-based brands should be extended to consider the social aspects related to a place. Results indicate that perceptions of neolocalism have a significant positive influence on relationship quality, and relationship quality has significant positive influences on place attachment and brand attachment. Practitioner and academic implications of the research are discussed in detail.
The Paycheck Protection Program (PPP) provided approximately US $790 billion in COVID-19 relief funds to small businesses across the United States. This study merges a verified industry dataset of ...craft beer producers with government microdata on PPP loan recipients to examine the relationship between PPP funding and small business performance during the pandemic. Results indicate that firms receiving PPP funding were more likely to remain in operation and experience a smaller decline in annual production. However, even within a single industry, COVID-19 had heterogeneous effects on different market segments, demonstrating the importance of a firm’s pre-pandemic business model on its flexibility and resiliency during a crisis. Finally, using a quasi-experiment that exploits a natural break in the loan program, the study suggests a positive causal effect of the role of loan approval timing on short-run performance outcomes. These findings provide evidence that the PPP alleviated some losses induced by COVID-19, but questions remain about the program’s distribution and long-term impacts.
Plain English Summary
The US federal government created the Paycheck Protection Program (PPP) to minimize the economic damages from COVID-19 on workers and small businesses. One industry hit particularly hard by the pandemic was the craft brewing industry, making it an ideal industry to explore whether the PPP achieved its objectives. The results show that receiving a PPP loan increased the likelihood of remaining in business through the pandemic. Additionally, while most craft breweries experienced a decline in annual production from 2019 to 2020, firms that received a PPP loan experienced a smaller reduction. Breweries that received the earliest funding also performed better, suggesting that loan timing played a key role in performance outcomes. Taken together, the study suggests that the government program helped reduce economic damages associated with COVID-19, but more work is needed to fully understand the program’s impact.
Purpose
This paper aims to investigate the impact of pubs and breweries’ attributes on beer prices by exploring and examining the variation of beer prices across pubs in York, UK.
...Design/methodology/approach
Data gathered from five surveys of pubs conducted between 2012 and 2020 are used to test six research hypotheses analysing how factors such as location, type of ownership and management of pubs, beers’ characteristics and breweries’ attributes affect beer prices in the on-licence market.
Findings
Beer packaging, type of brewery, pubs’ ownership and management all have a significant impact on beer prices, with beer on average cheaper in premises owned by pub companies and breweries compared to independently owned pubs.
Research limitations/implications
Findings can have implications in the first instance, on current fiscal policies affecting beer prices and, on a broader scale, regulating alcohol consumption.
Practical implications
Understanding beer price mechanisms in the pub sector offers valuable insights to practitioners and policymakers about designing and delivering policies and actions aimed at halting the decline of pubs in the UK.
Social implications
Findings provide original information relevant for developing initiatives aimed at preventing excessive alcohol consumption in private premises, an issue commonly associated with problems such as alcohol-related diseases, loneliness and antisocial behaviour.
Originality/value
To the best of the authors’ knowledge, this study is the first, providing an empirical analysis of beer price mechanisms within the pub sector at such a granular level; findings have important implications for pubs and on-licence businesses and for local communities and economies.
Rotas de bebidas e turismo cervejeiro Munhoz, Janete Probst; Paixão, Dario Luiz Dias; Caldas, Lia Maura ...
Revista Brasileira de pesquisa em turismo,
03/2022, Letnik:
16
Journal Article
Recenzirano
Odprti dostop
A evolução mundial das cervejarias artesanais é notória, assim como a das rotas de bebidas e do segmento turismo cervejeiro, pois de acordo com Coelho-Costa (2015), a cerveja se caracteriza como um ...elemento indispensável para que um destino possa desenvolver atividades no turismo cervejeiro. No estado do Paraná, um dos maiores produtores do Brasil, levanta-se a problemática sobre a exis-tência de atratividade de seus empreendimentos para conformar circuitos turísticos. O presente es-tudo buscou evidenciar o potencial do turismo cervejeiro no Paraná, a partir da caracterização de suas microcervejarias artesanais, assim como a sua atratividade para a visitação e a conformação de rotas de bebidas. Como metodologia, desenvolveu-se uma pesquisa exploratória por meio de levantamento bibliográfico e documental sobre os temas. Também, realizou-se a identificação das rotas de bebidas do Brasil, a partir da análise do Mapa do Turismo Brasileiro, de páginas eletrônicas oficiais de divulgação e do site de comercialização Tripadvisor. Para a pesquisa de campo, utilizou-se um questionário estruturado para identificar, mapear e caracterizar os 65 pequenos produtores cervejeiros do estado paranaense em uma parceria com o Sebrae/PR e a Procerva –Associação das Microcervejarias do Paraná. Como resultado, identificou-se que os empreendimentos analisados possuem atratividade por sua inovação, produção, diversidade e qualidade, constituindo potencial favorável ao desenvolvimento de novos produtos, tais como rotas de bebidas e outrasatividades de visitação, aproveitando o amplo crescimento do turismo cervejeiro no Brasil, apontado pelo Ministé-rio de Agricultura, Pecuária e Abastecimento (MAPA, 2020), que exibe um crescimento no número de estabelecimentos cervejeiros.
The objective of this article is to identify main drivers determining the geographical location of craft breweries in Slovakia. The main contribution of the article to the literature is to provide ...empirical evidence on the location determines of small firms as well as the focus on the Eastern European country both of which are less explored in the literature. The article employs a conditional logit model on a regional panel data dataset of craft breweries and location attributes covering 79 counties in Slovakia for the period 1995-2019. The estimated results suggest that agglomeration economies are key determinants of location choices. However, the agglomeration of small breweries has notably strong effect, while the agglomeration of large breweries and past brewing experience are statistically insignificant in affecting location choices. Further, important drivers of craft breweries location choices are demand factors linked to tourist sector development. Other drivers, such as urban effects, life quality and labour market conditions, seem not to play role or have rather a weaker impact.
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