Introduction of information technologies, transfer to the digital economy and the development e-commerce are on the agenda all over the world today. BRICS countries (Brazil, Russia, China, South ...Africa) pay great attention to the development of e-commerce and plan to strengthen intra-group cooperation in this area. An increase of the e-commerce is a new paradigm of the development of international trade of the «five» countries. It can become their economic growth driver, especially during the crisis due to the coronavirus pandemic. This problem is important, but still insufficiently studied and not enough reflected in the economic researches. Authors revealed the advantages, problems and the main directions of the development of e-commerce in BRICS countries.
The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic commerce. This study explores the reasons for and the implications of this shift. Our study builds on the ...consumer behavior literature, emerging COVID-19 research, and the environmentally imposed constraints perspective to describe how online purchasing behavior evolved during the COVID-19 crisis. The objective is to better understand how consumers use e-commerce to react to, cope with and adapt to periods of environmentally imposed constraints. Based on multiple sources including transaction and search data from a major French online retailer, we describe how consumer behavior evolves during such stressful life events as COVID-19. Our results support the usefulness of the multi-perspective react-cope-adapt framework of constrained consumer behavior in an online environment.
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In many electronic commerce systems, detecting significant clusters is of great value to the analysis, design, and optimization of the commerce behaviors. In this article, we propose a new dynamical ...approach to detect the cluster configuration fast and accurately which can be applied to electronic commerce systems. First, we analyze the two-stage game in which the leader group members make contributions prior to the follower group, and propose an exact index, i.e., the leadership , to characterize the key leaders. Then an efficient dynamical system is used to guarantee the cluster configuration converges to an optimal state, which assigns each node to the corresponding cluster based on quality optimization, repeatedly. Our method is of high efficiency-the exponential term in the proposed dynamical system makes the convergence to be very fast with a nearly linear time. Extensive experiments on multiple types of datesets demonstrate the state-of-the-art performance of proposed method.
The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. ...The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
A tanulmány célja annak feltárása, hogy az alföldi régiókban milyen a fogyasztók online vásárláshoz kapcsolódó attitűdje, az mennyiben különbözik az országos kutatási eredményektől, a vásárlók hogyan ítélik meg az online beszerzés előnyeit és hátrányait, valamint az élelmiszerek online beszerzésének milyen regionális sajátosságai vannak. A szakirodalom feldolgozását hazai és külföldi szerzők témához kapcsolódó publikációinak összehasonlító elemzésével végeztük, amelynek során kiemeltnek tekintettük a vásárlási döntést befolyásoló tényezőket, az online csatornák használatának előnyeit és hátrányait. A szekunder kutatás során a globális, majd a magyarországi online kiskereskedelem változásán túlmenően vizsgáltuk az FMCG szektorban zajló folyamatokat és a vásárlói magatartást is. Primer kutatásunk során Magyarország két régiójára fókuszáltunk. A megkérdezést standardizált, strukturált, online kérdőív segítségével végeztük a Debreceni Egyetem és a Wekerle Sándor Üzleti Főiskola hallgatóinak közreműködésével. A feldolgozható kérdőívek száma 623 volt, a megkérdezettek szocio-demográfiai jellemzőit az online vásárlás meghatározó ismérvei szerint mértük. Az alföldi régióban élő lakosok online vásárlásának aránya 6 százalékponttal alacsonyabb az országos átlagnál, amely az élelmiszerek online vásárlásában fokozottan gyengébb eredménnyel jelenik meg. Az online vásárlás előnyei közül azonos megítélésű a kényelem és az időtakarékosság fontossága, míg más tényezők pl. házhozszállítás értékelése eltérő volt. Az Észak-Alföldön és Dél-Alföldön élő online vásárlók hátrányként leginkább a fizetési feltételeket és az adatbiztonságot emelték ki. A válaszadók jövőbeni online vásárlási szándéka bizonytalan és azt korlátok között képzelik el, illetve a potenciális vásárlás csak a tartós élelmiszerekhez kapcsolható. Online vásárlás régióspecifikus (Észak- és Dél-Alföld) illetve termékspecifikus (élelmiszer) vizsgálata. A regionális sajátosságokon alapuló, online vásárlásra irányuló attitűdök indokolják azt, hogy az üzletláncoknak célszerűbb lenne differenciált marketingstartégiát alkalmazni, amely elsősorban a marketingkommunikációt és az értékesítés-szervezést érintheti.
With the rapid development of e-commerce, online shopping has gradually become the mainstream method. At the same time, the return rate of commodities is also much higher than the traditional ...business model, and the reverse logistics problem of e-commerce has attracted much attention. This paper discusses the cost of reverse logistics in depth and extends to the general situation, taking Jingdong Self-operated Mall as an example. Reverse logistics is more expensive, more difficult and involves more complex factors than forward logistics, making it challenging to control costs while ensuring customer satisfaction. Several solutions to the cost problem of reverse logistics are currently available in the market, but they have certain limitations and drawbacks. This paper proposes some optimization strategies, including introducing self-mailing and self-pick-up, strengthening quality inspection mechanisms, setting up specialized commodity certification and secondary sales centers, and commissioning third-party reverse logistics to improve the efficiency of reverse logistics, reducing costs, minimizing losses and regulating order. It is also recommended that the fairness and reasonableness of the platform be maintained by strengthening the audit mechanism, adjusting the return and exchange policy and taking stringent measures against negative returns.
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data ...source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising experiments understand the strengths and weaknesses of MTurk relative to student samples and professional panels. In comparisons across five samples, results show that the MTurk data outperformed panel data procured from two separate professional marketing research companies across various measures of data quality. The MTurk data were also compared to two different student samples, and results show the data were at least comparable in quality. While researchers may consider MTurk samples as a viable alternative to student samples when testing theory-driven outcomes, precautions should be taken to ensure the quality of data regardless of the source. Best practices for ensuring data quality are offered for advertising researchers who utilize MTurk for data collection.
Many of us have come to depend on the internet and software as part of our daily lives. The virtual world is increasingly an integrated part of our physical world. As such, they tend to mirror one ...another, leveraging similar design approaches and principles. There are patterns and echoes in the digital world of UI/UX that clearly mimic the proven methods of urban planning and architecture practitioners. Today's world of websites, mobile apps, and digital services has permeated nearly every aspect of life. Most applications don't literally interact with our world, but they certainly resemble the ways we move about our physical cities. The user journey of going out into your town or city to find a store to buy new shoes is not all that different from ordering them from an e-commerce site. In fact, the relatively young field of user design unknowingly borrows a lot of fundamentals of urban design that facilitate this type of real-world transaction. As services move to the digital world, the problems they solve are still grounded in reality, as such they often reflect their physical replacement. We have "virtual shopping carts," "home screens," "email," and so many other digital artifacts that mirror their physical counterparts both in name and function. Designers have digitized elements and services of the city and unknowingly, replicated the city in a virtual setting. As a result, the same design values that have grown out of centuries of canonized design are highly applicable to this new digital landscape. Keywords Urban Planning, Urban Design, UI, UX, User Experience, User Interface
Opinion leaders in government and business routinely tout the Internet's power as a force for economic and social development, and programs designed to bridge the digital divide are springing up ...across the developing world. Many questions remain, however, about the effectiveness of such programs in fostering greater productivity and improving quality of life. Overselling the Web? offers a much needed antidote to the Internet hype touting the promise of new technologies. Drawing on macroeconomic data as well as eye-opening anecdotes, Charles Kenny underscores the trade-offs and constraints inherent in the new communications technology. His work raises serious questions about the advisability of channeling scarce investment funds into the Internet when countries are confronting more basic challenges in the realm of education, health, and infrastructure.
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