This study investigated motivations and potential influence paths driving experiential browsing and goal-directed shopping intentions coexisting on social commerce (s-commerce) websites based on the ...model of goal-directed behavior (MGB). Surveys and research model tests were conducted using SmartPLS. Results revealed that users have more substantial social and hedonic motivations and social desire than utilitarian motivation for using s-commerce websites, which can lead to a higher experiential browsing intention. However, goal-directed shopping intentions of users can only be boosted using utilitarian motivation through the mediation of attitude toward s-commerce or commercial desire. Moreover, the results revealed the critical role of user attitude toward s-commerce compared with that of user desires in both experiential browsing and goal-directed shopping intentions. This study is the first in which the MGB was extended to explore the influence paths driving experiential browsing and goal-directed shopping intentions in the s-commerce context by simultaneously considering the mediating roles of desire and attitude. The empirical results of this study can be utilized by companies and s-commerce websites to develop effective strategies for strengthening user motivation to use s-commerce websites, which can enhance their shopping and browsing intentions.
Food consumption constitutes behaviour that is carried out on a daily basis. The risks and benefits associated with such behaviours are often small, and the time and effort people are, consequently, ...willing to invest in behavioural decisions are limited. Instead, experience, in the form of an integrated evaluation of past behaviours, may serve as a predictor for future behaviour, allowing reasonable choices to be made with limited effort. This paper discusses the characteristics of daily occurring risks and suggests a model of how prior experience can accumulate and play a role in acting while exposed to daily risk. The core of the approach is a feedback loop that adjusts the current situation until a preset situation is reached. This is based on integrated past experiences and is, thus, continually updated by new experiences. To establish such a feedback mechanism, emotions are argued to play a vital role as an integrator for different types of information, such as perceptual, cognitive and physiological information. This approach may help in understanding how consumers deal with risks in daily (food-handling) practices.
Measuring the user's experience with digital libraries Toms, Elaine G.; Dufour, Christine; Hesemeier, Susan
International Conference on Digital Libraries: Proceedings of the 4th ACM/IEEE-CS joint conference on Digital libraries; 07-11 June 2004,
06/2004
Conference Proceeding
In this paper, we propose a method for assessing user experience. Normally evaluation is based on usability or on the efficiency of or effectiveness of focused information search tasks. Yet all ...experiences with libraries (whether physical or virtual) need not be for the explicit purpose of finding, acquiring and using information. The experience and its playfulness and pleasure have equal value. To assess this experience, we modified a experiential value scale developed for online shopping and have tested it in the context of culture and heritage websites.
