In Venice, Italy, peculiar forms of alpha territorialisation are triggered mainly by touristification and ‘tourism-led gentrification’ processes. Such dynamics, increasingly supported by real estate ...financialisation, are currently spreading from the old town towards the minor islands of the Venetian lagoon, as well as towards the mainland. These processes change the traditional relationship between the old town and its islands. At the same time, such drifts are somehow counteracted by social movements and grassroots cultural practices that often implement forms of actions towards the realisation of an alternative idea of the city. This paper argues that such processes can be interpreted as phenomena of alpha territorialisation and that this interpretation helps us understand the spatial and environmental consequences of urban socio-economic restructuring processes.
Luxury consumption through private sales travel websites is an intrinsic paradox because of the antagonism between luxury and discounts. Prior literature emphasizes that discounts are risky and may ...damage the notion of luxury itself and brand image. We provide a broader and deeper understanding of this paradox by means of a twofold qualitative approach on luxury consumers and hotel managers. By considering both luxury motivations (personal or social) and the importance of price as an indicator of prestige, four types of luxury consumers emerge. Our findings counterintuitively show that some luxury consumers accept discounted prices on luxury, even if they show social luxury consumption motivations. This antagonism makes less sense for consumers who do not consider price as signaling prestige to others. From a managerial perspective, our results can also help create private sales websites with a differentiated approach according to the profiles of consumers and of luxury hotels.
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of ...perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s findings provide a valid description of the origins, relationship, and impact of luxury tourism consumption and brand love. Artificial intelligence-enabled diagnosticity can affect purchasing behavior, implying that the perceived usefulness of collected information can help consumers decide. Tourism businesses offering unique products under a corporate brand can successfully develop distinctive marketing strategies and attract consumers to brand-love-based businesses.
Tourism is a pleasant and relaxing activity for people who choose to disconnect from daily activities to relax, visit other places and discover different cultures. As in the case of other types of ...goods or services, in the case of tourist services, some differences make them accessible to the general public or luxury, depending on the quality and experience offered. In the case of luxury tourism, however, things are different due to the types of beneficiaries and their perception. In this article, we aim to make a theoretical approach to the concepts of tourism, marketing in tourism and luxury tourism, followed by a case study conducted on official statistics in Romania on the types of accommodation available and the number of beneficiaries depending on the conditions offered. This will highlight the differences in demand on the Romanian market for luxury and medium tourist services and highlight the differences between Romanian tourists and foreign tourists who choose to spend their nights in Romania.
En base a un estudio de caso sobre territorios rurales de Mendoza (Argentina) crecientemente volcados a la producción de vinos de alta gama, este trabajo indaga emprendimientos de turismo de lujo con ...el respaldo teórico de los desarrollos vinculados al extractivismo. Se busca cotejar los alcances de este aparato conceptual para contener el análisis del turismo de lujo en territorios rurales de Argentina y comprender las particularidades que asumen los procesos de territorialización del capital articulados a este tipo específico de turismo.
Purpose
This paper aims to evaluate and structure the basic heuristics consumers use in evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of deception in online ...consumer reviews.
Design/methodology/approach
The research used a two-study mixed-methods approach, using interpersonal deception theory and social proof theory as lenses to conduct our analysis. For the first study, a qualitative conceptual mapping analysis was conducted, examining online consumer reviews to identify key concepts and their relationships in the context of luxury hotel brands. In the second study, the themes were further examined using a fuzzy-set qualitative comparative analysis to analyze their causal complexity and association between variables to determine how they influence the perceived helpfulness of online reviews for luxury hotel brands.
Findings
The results underline the importance of functional, objective variables, such as the number of reviews and stars, as social proof heuristics and other factors, including clout, authenticity and analytic tone, as interpersonal communication heuristics. Therefore, consumers use a combination of social and interpersonal communication heuristics to extract information from reviews and manage deception risk.
Research limitations/implications
The paper contributes to the consumer–brand relationship literature by assessing the heuristics consumers use in evaluating online reviews and provides additional information for research in online reputation management.
Practical implications
This study’s results can help marketing practitioners and brand managers manage their online reputations better. It can also aid managers in improving their messaging on hotel websites to entice consumers to complete bookings. Heuristics play an essential role in such messaging and understanding them can help marketers appeal directly to their target market.
Originality/value
This study contributes to the literature on consumer–brand relationships by providing a framework of heuristics that consumers use when evaluating luxury service brands and contributes to WOM and online reputation research by highlighting factors that may make online reviews more helpful.
This study aims to carry out a comprehensive bibliometric analysis to identify, synthesize and incorporate existing studies on the tourism industry, envisioning and directing future studies and ...trends in luxury tourism. The study analyses 340 Web of Science scientific articles published between 1993-2022. Four clusters were identified: "Contribution of Luxury Tourism to the development"; "Luxury Shopping in Tourism"; "Demand behaviour in luxury tourism," and "Digital Transformation in luxury tourism." Existing publications can be grouped into three phases. In the first phase, luxury tourism was studied from a macro and sectoral perspective; in the second phase, they focused on the behavior of the demand for luxury tourism and in the third phase on the transformation of the luxury tourism industry induced by digital transformation, economic and pandemic crises, demographic changes and guidelines for sustainability. This study resulted in a set of implications for the development of cross-community collaborative luxury tourism, aimed at new target groups of luxury consumers, in harmony with strategies of sustainability, digitalization and well-being of luxury consumers. In addition to being an important tool for policymakers and managers in the luxury tourism industry, it identifies new emerging issues in this sector for academics.
This study explores service providers' perceptions of the luxury tourist experience as a product and its challenges in Finland. To examine the essence of this product, eleven narrative interviews ...with service providers were analyzed. The findings indicate that service providers facilitate prerequisites for a luxury experience based on the customer's needs and motivations which may add meaningfulness. The aim is to make the customer feel special by recognizing the different value expectations of the customer. The Finnish luxury tourist experience aims to provide hedonic or eudaimonic wellbeing experiences, in which activities in nature and encounters with people create intrinsic customer value, and the customer's active participation leads to experiential value. Furthermore, as the context of the experience is a non-commercial one where commercial aspects of the luxury product are combined with the experience, the possibility to gain prudential value may be present. The study suggests that the contemporary luxury tourist experience product can be based on different experiential value elements than those experiences enjoyed in traditional luxury destinations. Furthermore, the study supports the view that luxury services should be seen as a continuum.
This study explores service providers' perceptions of luxury tourism service provision and increases the understanding of luxury tourism services. The research was conducted in Finland, which does ...not have a strong luxury culture and does not represent a traditional luxury tourism destination. Rather, it is an unexplored and promising destination for tourists who seek unique and untraditional luxury experiences. To examine luxury, eleven narrative interviews were analyzed. The study suggests that Finnish luxury is a new form of luxury, and to understand the core of a luxury tourism offering service providers need to have had their own experiences of luxury, know the context they are operating in and what the customers' expectations of luxury are. Additionally, the level of privacy of the experience affects the service. The goal of service providers in the Finnish context is to offer the customer favorable prerequisites for experiencing a hedonic or eudaimonic well-being experience.
•Beside hedonic aspects, service providers add meaningfulness to luxury experiences.•New luxury is unconventional from the perspective of traditional luxury.•Ultimate luxury exists in privacy, affecting the service structure.•Ultimate luxury is the closest form of genuine hospitality in commercial contexts.
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