Realizing the sustainability and competitiveness in the trade of medicinal and aromatic plants (MAP) resources of north India is challenging due to lack of participation from the primary producers ...(growers and harvesters). This is credited to their unawareness of sustainable resources management practices caused by the lack of a marketing information system (MIS) in the trade. The introduction of a MIS can supplement sustainability in the sector, while improving competitiveness. Through a qualitative research approach, this study investigates the need for marketing information among the primary producers of medicinal and aromatic plants of Uttarakhand, and offers a comprehensive framework for a provincial MIS and strategies for the MAP trade. The proposed MIS would be helpful in linking the MAP trade with sustainability and competitiveness.
Abstract
Advance signal processing techniques are becoming one of the essential requirements for secure and efficient communication in the future innovative world. These requirements are due to the ...tremendous advancement of various latest cutting‐edge technologies that are very useful for the present generation. Marketing information system visualization is essential for the services of every advanced technology established in this way to reach people. Citing this, signal processing is a significant issue in most new technological innovations and challenges in various applications. A marketing information system, or MIS, based on these processes provides a valuable marketing method that helps marketers make better decisions. In this mode of operation, the existing methods are discarded, and the new methods, such as visual images, sound waves, and seismic waves, are implemented as digital signal processes, and their benefits are used as inputs for the processing of humankind. Based on this perspective, collaborative Management Information Systems (MIS) is proposed. This process‐based bridge enables MIS professionals to benefit from their investments in personnel, equipment, and business processes. In particular, transportation challenges such as total order intensity ratio, rising fuel prices, unexpected delays in transportation, shortage of skilled workers, deplorable warehouse conditions, insufficient and over‐stressed delivery staff, etc., and how road transport is giving its full attention to these fluctuations. Research paper explains very clearly and adequately explains the impact of such explained traffic problems, such as the volume of traffic and passengers, road network, lack of rehabilitation of half of the roads, and lack of national highways. Performance analysis for MIS measures with various factors is taken, and how the process varies in them and the answers to them are clarified through this research. This research citation shows how the marketing performance of an MIS measures the best practices in this research. Through this, online marketing performance based on MIS measures can be increased through MIS analysis reports for MIS measures. Finally, the Performance of the proposed MIS‐Transport with the MIS‐hospital Industry is taken as an example and explained.
The aim of the research is to know the impact of the marketing intelligence system adopted by the College as it is and the effectiveness of managing its marketing information and its ability to ...achieve a distinct strategic position in the Private university education market in Baghdad. In order to achieve these objectives, a model has been developed to determine the nature of the relationship and the impact between the system of marketing intelligence as an independent variable and the strategies of the competitive positions of the concerned faculty as a dependent variable. The research hypotheses have been formulated and tested using SPSS-22
El objetivo de la investigación es conocer el impacto del
sistema de inteligencia de marketing adoptado por la
Universidad tal como es, y la efectividad de administrar
su información de marketing, y su capacidad para
lograr una posición estratégica distinta en el mercado
de la educación universitaria privada en Bagdad. Para
lograr estos objetivos, se ha desarrollado un modelo
para determinar la naturaleza de la relación y el
impacto entre el sistema de inteligencia de marketing
como una variable independiente y las estrategias de
las posiciones competitivas de la facultad en cuestión
como una variable dependiente. Las hipótesis de
investigación se han formulado y probado utilizando
SPSS-22
Under competitive business scenarios, project selection is a crucial process for ensuring that projects appropriately align with an organization’s goals, available resources, and relationships. This ...study proposes a novel hybrid decision support model that integrates the best–worst method (BWM) with the elimination and choice expressing reality (ELECTRE) method to solve project selection problems. The approach can be used to determine the weights of criteria by comparing two vectors and to provide the best result based on concordance and discordance analysis. An empirical study regarding the selection of strategic marketing information system projects is conducted to demonstrate the proposed methodology’s benefits and rationality. The findings show that using the BWM–ELECTRE approach systematically leads to solid decision-making results involving compromise rankings based on quantitative and qualitative data, including decision-makers’ preferences. This study contributes to the literature with a new methodology that consumes less time, provides high consistency, and enables subjectivity reduction in human-based judgments while providing helpful information to decision-makers in choosing the best project and/or outranking results among different relationships, resource constraints, or dynamic environments.
PurposeNowadays, the agricultural business environment is expended to the whole world. Transaction records in point of sales and customer relationship management (CRM) systems can be large-scale data ...for long-established global chain businesses. Thus, the purpose of this paper is to using a proposed data mining approach to discover valuable markets/customers of urban coffee shop industry (retailer) in current environment of Taiwan, which can implement the industry's data-driven marketing strategy on a CRM system.Design/methodology/approachIn this research approach, Ward's method, C5.0 decision tree and a proposed model are applied for discovering valuable markets and mining useful customer rules.FindingsThese found markets and discovered rules can be applied on marketing information or CRM system for identifying valuable customers and target markets.Originality/valueIn this study, the CRM system can be the media for the data-driven marketing strategy in environment of Taiwan. The approach of this research can be applied on other businesses for their data-driven marketing strategies as well.
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