The primary objective is to investigate the potential applications of AI in education to enhance its quality and elevate students’ knowledge levels. A comprehensive experiment was conducted, ...involving the integration of AI technology into the learning process of 279 students. A test was administered at the outset, categorizing students into four groups based on personality types. The results demonstrated a discernible increase in the knowledge levels of students who underwent personalized AI-enhanced learning. In the final assessments, students in the experimental group achieved higher scores in English (4.4 out of 5), computer science (4.7), economics (4.6), and anatomy (4.8), compared to the control group, which received significantly lower scores (English: 3.8, Computer Science: 3.9, Economics: 4.1, Anatomy: 4). Student feedback indicated that AI rendered the learning experience more comfortable and convenient, with an overall rating of 4.6 out of 5. For instructors, the experience was predominantly positive, with a high appraisal of the effectiveness of new methodologies, scoring 4.8 out of 5. The lowest rating, 3.8 out of 5, pertained to student engagement, possibly due to the predominant role played by AI in monitoring and controlling the learning process, leaving the teacher with limited direct observation.
The involuntary shutdown at universities during the COVID-19 pandemic and the impossibility of full-time teaching forced university teachers to look for other ways of communication strategies through ...Internet platforms with students and in everyday academic activities. The aim of this study is to reveal the attitudes and perception of university teachers in the field of Media and Communication Studies in Slovakia during two years of online home learning (2020 and 2021) when the first two waves of the COVID-19 pandemic took place. The aim was to show changes in the perception of the situation in terms of existing positives and negatives during this period as well as to point out a possible trend in the communication strategies used to ensure the sustainability of the education system. Due to the lockdown, the survey was only conducted in electronic format using online questionnaires. The participants were university teachers from the field of Media and Communication Studies. As this is a progressive field the study of which is carried out at the intersection of the interests of several scientific disciplines, it can be assumed that the conclusions can easily be transferred to social, economic, humanities and arts disciplines. When communicating and teaching students in 2020 and also in 2021, online teaching through systems such as Zoom or Google Meet and individual consultations by e-mail, chat and social networks dominated. As the results of the study indicate, modern online technologies contribute to the sustainability of the educational process during an emergency and will become an integral part of university education even after the end of the pandemic situation.
Media and communication Studies; Communication strategies; University; Online education; Distance learning; Modern technologies; COVID-19.
The implementation of Industry 4.0 solutions in Polish enterprises entails both certain barriers and significant potential for changes and numerous benefits. These barriers may result from the costs ...of implementation of new technologies, the need to adapt employees to new skills and concerns about data security. However, by overcoming these difficulties, companies can benefit from the enormous potential for changes such as increasing production efficiency, optimizing logistics processes or improving product quality. Moreover, the use of Industry 4.0 technologies can contribute to increased innovation, increased competitiveness on the global market and the creation of new jobs. As a result, the benefits of implementing these solutions support Polish enterprises to actively engage in digital transformation, despite the barriers they encounter. The objective of this article is to confront the benefits and potential for changes resulting from the implementation of modern technologies with the barriers that limit this process. The statistical assessment of the differences between the barrier assessment values and the assessment of benefits from the use of technology, as well as between the barrier assessment values and the assessment of the potential for changes, was based on the non-parametric Mann-Whitney U test. The study covered representatives of 236 enterprises who mainly held managerial positions at various levels of management staff or persons designated by them who were responsible for research and development activities in the surveyed entities. As a result, it was indicated that the level of involvement in technological transformation among Polish enterprises is moderate. Almost 67% of all the surveyed entrepreneurs can characterize specific Industry 4.0 solutions. Among them, only approximately 6% can be defined as highly digital companies that already have partially digitized operational processes. Moreover, enterprises see more potential benefits and potential changes from the introduction of Industry 4.0 solutions than barriers to their implementation. This study is dedicated to both authors dealing with Industry 4.0 issues and entrepreneurs implementing modern technologies in their companies.
This article analyzes the introduction of new technologies in the tourist services market. It has been determined that at present tourist enterprises are actively investing money in the process of ...introducing machine learning and artificial intelligence technologies; actively use automation of various levels of complexity of business processes. It is concluded that the sales technologies of the tourism product and individual tourism services are based today on the intensive implementation of modern technological solutions. It is noted that the main trends in the development of the tourist services market will be the further development of online tourism in Russia, as well as the widespread use of Internet technologies.Further penetration of technologies that simplify the routine operations of tourists is predicted. This, for example, real-time luggage tracking via phone, combining trip planning and booking services in one application. At the same time, it will be implemented in the B2B segment. New tourist platforms are being developed today, in which all content from a wide variety of sources is presented, whether it is the traditional GDS, NDC booking system, airline’s own APIs or aggregator data.
Cilj rada je pregled dosadašnjih teorijskih promišljanja i istraživanja provedenih o konceptu pametnog starenja. Objašnjava se model ESHTAM koji proučava spremnost na korištenje tehnologije u ...starijoj dobi te navode načini prihvaćanja koncepta pametnog starenja uz korištenje tehnologije, ali i bez nje. Razmatra se poboljšanje kvalitete života u starijoj dobi kroz kognitivnu stimulaciju, fizičku aktivnost i uravnoteženu prehranu te kako je moguće iskoristiti pomoć moderne tehnologije pri povećanju kognitivne funkcionalnosti, fizičkog napretka i socijalne uključenosti starijih osoba. Analizira se provedba pametnog stanovanja te utjecaj koncepta pametnog starenja na zdravstveni sustav. Rad obuhvaća i raspravu o etičkim dilemama povezanim s korištenjem tehnologije s osobama starije životne dobi.
The aim of this paper is to review the theoretical reflections and researches carried out on this concept in order to offer a review of the knowledge in the field of smart ageing. The ESHTAM model is explained, which examines the willingness to use technology in old age and identifies ways of accepting the concept of smart ageing with the use of technology, but also without its use. It is considered to improve the quality of life in older age through cognitive stimulation, physical activity, and balanced nutrition. Furthermore, how it is possible to use the help of modern technology to increase cognitive functionalities, physical progress, and social involvement of older adults. The implementation of smart housing and the impact of the smart ageing concept on the health system are analysed. The article also discusses the ethical dilemmas associated with the use of technology with older adults.
The influence of motivational mechanism on increase of labor activity of the personnel of the enterprise is analyzed in the article; the basic approaches of domestic and foreign scientists to ...methods of motivation are summarized; evolutionary development of motivational theories is considered; the content of the modern interpretation of the concept of "motivation" is revealed; the basic methods of personnel motivation applied in modern organizations are conducted; American, Japanese and French have been identified and studied among a large number of models of work motivation; it is proved that the activation of staff activity at the enterprise is the driving force of innovative changes that can be achieved only through the formation of a complex system of motivation and constant professional development of staff, identified the main and most urgent problems of motivation of the staff of the organization; the main motives of employees were grouped into four groups; noted as a drawback that the vast majority of modern business executives are known to implement a material incentive system that has a short-term impact on staff and provides a lasting effect; confirmed that a well thought out and well organized motivation system influences the recruitment of new staff and the stabilization of existing jobs; it is emphasized that the modern executives have the task of creating an individual effective system of employee motivation, finding the right approaches, methods of influencing the employees that could most effectively influence them and force them into high-performance work; a scale of motives for work has been constructed; the introduction of a compensation package, which allows to control the turnover of employees, to increase the level of motivation of work, to achieve the growth of labor productivity, to attract the right workers to the organization, to provide favorable social and psychological climate, to increase the image of the organization and to ensure its competitiveness.
Aim of the research. The study of the sociocultural work of the V. I. Vernadskyi National Library of Ukraine under matial law. The innovative forms and modern technologies use are highlighted. The ...methodological basis of the study. In order to achieve the goal the systemic, logical, analytical and reviewal methods have been implemented. The scientific novelty of the study. The role of the national scientific library in the innovative forms and methods of the sociocultural work use under martial law is studied, as well as the importance of the novel informational technologies implementations into the library modernizing process. The result of the research. The role of the national scientific library in the life of the country is paramount, and it increases significantly during the war times, bringing qualitative changes into the library activities and work. Conclusions. Overcoming significant challenges and dangers, even under the martial law, V. I. Vernadskyi National Library of Ukraine remains the heart of the intellectual freedom and societal activity, the keeper of national ideas and European values, the center of science, culture and education. In those trying times V. I. Vernadskyi National Library of Ukraine becomes a key institution, both for thestate and for the nation, as a scientific informational and sociocultural center, which develops traditions and implements novel work methods.
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