Compassion, Inc Einstein, Mara
2012., 20120327, 2012, 2012-04-26, 20120101
eBook
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical ...branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
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In this essay, I conduct an ideological performance critique of Tig Notaro's now-famous 2012 stand-up comedy performance, Live, in which she discloses her recent breast cancer diagnosis. Doing so ...places her firmly within the realm of dominant pink ribbon culture, which valorizes the she-ro, an attractive, all-conquering superhero. I argue that Notaro utilizes the literary and rhetorical trope bathos to subvert the she-ro ideal. Her subversion demonstrates the potential power of stand-up comedy to intervene in harmful and oppressive ideologies on behalf of marginalized and misunderstood populations and renegotiate these populations' positions in the dominant culture.
The ‘pink ribbon culture’ dominates understandings of breast cancer in Western societies. We describe this as an ‘illness culture’, consisting of neoliberal discourses and practices, which construct ...the breast cancer experience. We take a feminist post-structuralist approach to review current breast cancer lay materials available to women in Australia, to examine how breast cancer is discursively constructed within this context. Further, we consider how women with breast cancer are positioned and what the implications are for women’s lives. We discuss neoliberal discourses of ‘individual responsibility and empowerment’ and ‘optimism’, and the central practices that focus on individual health behaviours and survivorship. This illness culture has productive and restrictive effects for women’s subjectivity. Whilst women are positioned as ‘empowered’ regarding their health, this comes at the price of self-regulation and responsibility. Support and information additionally reposition women in feminine, heteronormative ways, whilst excluding women who do not fit narrow cultural stereotypes.
One woman over eight contracts the breast cancer. The pink ribbon is an international symbol of breast cancer awareness. October is the international month of fight against the breast cancer. At ...this time, many associations organize almost every time different actions to raise awareness of the prevention and screening of breast cancer. This article is about one sport race in Le Neubourg, one town in Normandie (France) where the association lovingly supports this struggle and gathers people to fight this disease. This article focuses on the Marketing and organization point of view of this sportive event.
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