This conceptual article reconsiders the formation of destination and place brands. It proposes that brands initiate people’s meaning making over the place directly involving them in the branding ...process. Using a combination of process-based approaches to brands and places, the article substantiates the argument that the place brand’s quintessence lies in the constant alterations it causes to the meaning of the place as stakeholders interact, thereby keeping the brand active and in constant formation. The distinction between conceived, perceived, and lived dimensions of a place brand is used to conceptualize the brand as open-ended, allowing for different interpretations to occur and different meanings to develop. This makes the brand rather elusive. The article accounts for the implications of the elusiveness of place brands for place brand management and proposes the ATLAS wheel of place brand management as a tool to follow and influence the place brand in its on-going formation.
Co-becoming Bawaka Country, Bawaka; Wright, Sarah; Suchet-Pearson, Sandie ...
Progress in human geography,
08/2016, Letnik:
40, Številka:
4
Journal Article
Recenzirano
We invite readers to dig for ganguri (yams) at and with Bawaka, an Indigenous Homeland in northern Australia, and, in doing so, consider an Indigenous-led understanding of relational space/place. We ...draw on the concept of gurrutu to illustrate the limits of western ontologies, open up possibilities for other ways of thinking and theorizing, and give detail and depth to the notion of space/place as emergent co-becoming. With Bawaka as lead author, we look to Country for what it can teach us about how all views of space are situated, and for the insights it offers about co-becoming in a relational world.
Interpersonal deviance (ID) and organizational deviance (OD) are highly correlated (
R. S. Dalal, 2005
). This, together with other empirical and theoretical evidence, calls into question the ...separability of ID and OD. As a further investigation into their separability, relationships among ID, OD, and their common correlates were meta-analyzed. ID and OD were highly correlated (ρ = .62) but had differential relationships with key Big Five variables and organizational citizenship behaviors, which lends support to the separability of ID and OD. Whether the
R. J. Bennett and S. L. Robinson (2000)
instrument was used moderated some relationships. ID and OD exhibited their strongest (negative) relationships with organizational citizenship, Agreeableness, Conscientiousness, and Emotional Stability. Correlations with organizational justice were small to moderate, and correlations with demographic variables were generally negligible.
This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide ...the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of place brands further by going beyond associations and adding a missing element: the interactions between those associations. We propose a rethinking of place brands based on two pillars: first we incorporate more geographical understanding into place branding and, second, we outline a process that allows place elements and placebased associations to combine and form the place brand. The place brand formation process starts when people use place-making elements (materiality, practices, institutions and representations) to form mental associations with the place. These associations are not static but evolve and change over time as they interact with each other on several dimensions. These interactions constitute the way in which the place brand is formed. The argumentation leads to a novel conceptualization of the role of place branding in the above processes. The practical applicability and implications of the proposed rethinking of place brands suggested here are explored in detail through the examination of the branding process followed recently in Bogotá, Colombia, where our approach to place branding has found practical application.
Previous research linking favourite places and restorative environments hypothesises that place memory and place attachment can be implicated in restorative perceptions of place. In the present ...study, conducted with an online paradigm, 234 Finnish residents rated an imagined favourite place on place memory properties, place attachment, and imagined restorative perceptions. Autobiographical and positive affective properties of place memory were consistently predictive of perceived restorative potential of place. Attachment in the form of place identity and place dependence also positively predicted of restorative perceptions, and mediated certain relationships between memory properties and restorative perceptions. These findings highlight the relevance of top-down processing of restorative environments according to past experiences and individual attachments. This understudied topic may shed light on semantic values underpinning restoration in a range of settings, including favourite places.
•Memory properties predicted imagined restorative perceptions of favourite places.•Place attachment also predicted these restorative perceptions.•Attachment mediated some relationships between memory and restorative perceptions.•Findings emphasise top-down processing in imagined restorative environments.
A glaring paucity of a measuring instrument for place branding effectiveness and place brand equity still remains. This study contributes theoretically by exploring and developing the dimensions and ...instrument of customer based place brand equity (CBPBE) quantitatively, in the context of international relations (public diplomacy) between two places, West Bengal (in India) and Bangladesh. To this end, the study employed: focus group discussion, depth interviews and survey, in order to develop and validate the items generated to measure CBPBE. Confirmatory factor analysis was used on a total sample of 437 respondents that resulted in a nine (9) item CBPBE scale, represented by multidimensional constructs namely: place brand salience, perceived quality and place brand engagement. The CBPBE construct is then tested with brand loyalty – investment attractiveness construct in a conceptual model in order to verify the nomological relationship of the instruments developed.
This article explores how place reputation is affected by two strategies that are frequently incorporated in a strategic place branding framework. The first strategy is stimulating an open place ...brand process in which there are more than enough opportunities for an open debate and discussion in the process of developing and implementing a place brand. The second strategy concerns stimulating an identity-image match where the communicated place image reflects the place identity. It is hypothesized that each strategy has a direct positive effect on place reputation as well as two indirect (mediated) positive effects by increasing place brand adoption and reducing conflicts about place marketing by and between place stakeholders. The research applies structural equation modelling to data from nationwide surveys in the Netherlands and Germany among professionals working in place marketing and branding (N=444). Results show that the first strategy has a positive direct effect on place reputation. The indirect effect on place reputation mediated by place brand adoption is positive, whereas the indirect effect mediated by the level of conflicts among stakeholders is negative. Thus, an open place brand process leads to more conflicts among stakeholders and thereby affecting place reputation negatively. However, the net result of these two indirect effects is still positive albeit small. The second strategy has a strong direct positive effect on place reputation as well as two positive mediated effects though place brand adoption and reducing conflicts among stakeholders. Theoretical and managerial implications are discussed.
•Quantitative study of effect of two place brand strategies on place reputation.•Stimulating identity-image match has positive direct effect on place reputation.•Stimulating open place brand process has a positive direct effect on place reputation.•Place brand adoption and conflicts among stakeholders mediate these relationships.•Stimulating discussion and debate in place branding process lead to more conflicts.
In 2 studies, we investigated victim attributions (Study 1) and outcomes (Study 2) for workplace aggression and sexual harassment. Drawing on social categorization theory, we argue that victims of ...workplace aggression and sexual harassment may make different attributions about their mistreatment. In Study 1, we investigated victim attributions in an experimental study. We hypothesized that victims of sexual harassment are more likely than victims of workplace aggression to depersonalize their mistreatment and attribute blame to the perpetrator or the perpetrator's attitudes toward their gender. In contrast, victims of workplace aggression are more likely than victims of sexual harassment to personalize the mistreatment and make internal attributions. Results supported our hypotheses. On the basis of differential attributions for these 2 types of mistreatment, we argue that victims of workplace aggression may experience stronger adverse outcomes than victims of sexual harassment. In Study 2, we compared meta-analytically the attitudinal, behavioral, and health outcomes of workplace aggression and sexual harassment. Negative outcomes of workplace aggression were stronger in magnitude than those of sexual harassment for 6 of the 8 outcome variables. Implications and future directions are discussed. (Contains 8 footnotes and 9 tables.)
The COVID-19 disease continues to cause unparalleled disruption to life and the economy world over. This paper is the second in what will be an ongoing series of analyses of a longitudinal travel and ...activity survey. In this paper we examine data collected over a period of late May to early June in Australia, following four-to-six weeks of relatively flat new cases in COVID-19 after the initial nationwide outbreak, as many state jurisdictions have begun to slowly ease restrictions designed to limit the spread of the SARS-CoV-2 virus. We find that during this period, travel activity has started to slowly return, in particular by private car, and in particular for the purposes of shopping and social or recreational activities. Respondents indicate comfort with the idea of meeting friends or returning to shops, so authorities need to be aware of potential erosion of social distancing and appropriate COVID-safe behaviour in this regard. There is still a concern about using public transport, though it has diminished noticeably since the first wave of data collection. We see that working from home continues to be an important strategy in reducing travel and pressure on constrained transport networks, and a policy measure that if carried over to a post-pandemic world, will be an important step towards a more sustainable transport future. We find that work from home has been a generally positive experience with a significant number of respondents liking to work from home moving forward, with varying degrees of employer support, at a level above those seen before COVID-19. Thus, any investment to capitalise on current levels of work from home should be viewed as an investment in transport.
•Aggregate travel has increased by 50% but is still less than two-thirds of that which occurred prior to COVID-19.•Motor vehicle travel rebounding more than other modes, those planning a return to train and bus intended to do so strongly.•Large increases in activity planned for shopping and social and recreation purposes.•People feel most comfortable with meeting with friends, going to the shops and visiting restaurants.•Working from home continues, and has been largely positive for those who have been able to do so..•Concern about the risk of COVID-19 has decreased significantly since the initial outbreak.
This paper explores (1) the interrelationship between the commercial performance of markets and town and city centres, (2) the positive and negative spill-over effects between them and (3) the ...implications for the understanding of the place brand and its management. It employs a network and place branding perspective and applies a multi-method case study approach utilising surveys and semi-structured interviews with stall-, store- and city centre managers in two European cities. Results reveal strong relationships between the commercial performance of the markets and the performance of the city centres. Findings confirm bi-directional positive spill-over effects between markets and city centres. Further, they reveal negative spill-over effects related to infrastructural deficiencies of the city centres and negative by-products of the increased footfall generated by the markets. This research provides insights into the role of markets as key features of urban place products and their potential in augmenting an urban place brand.
Display omitted
•The commercial performance of a market and the city centre are strongly interrelated.•Positive and negative spill-over effects exist between markets and city centres.•This research shows:-The role of markets as key features of urban place products and-Their potential in augmenting an urban place brand.
PDF
