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Although eight publishers rejected Janet Podelski and her sister Greta Podelski's idea of a cookbook featuring low-fat recipes with funny names, when they published "Looneyspoons" themselves the ...cookbook began selling like hotcakes.
Appetite for resurrection Lee, Oliver
Profit (Toronto),
11/2003, Letnik:
22, Številka:
5
Magazine Article
When neophyte food processor David Chilton Chilton's Crazy Plates meal kits hit freezer aisles grocers sizzled with excitement. The meals were an extension of two of the most successful Canadian ...cookbooks ever - Janet and Greta Podleski's low-fat bibles Looneyspoons and Crazy Plates. The team behind the meals included the Podleski sisters and Chilton, whose The Wealthy Barber has sold more than two million copies, making it one of Canada's best-selling finance books of all time. Expectations for the meal kits were high. Retail sales were not. Chilton and his team had made the all-too-common error of creating a product for themselves rather than for a viable, well-researched market. They also fell into the easy trap of assuming their cookbook brand would transfer effortlessly to the food business. A year later the turnaround is complete. Sales of the new Crazy Plates are up 400% over those of the old product.
"Loser." With a smile curling up on her face, Janet Podleski savours and stretches out the first syllable. She is talking about her sister and business partner, Greta Podleski -- and not in private. ...The sisters, who first burst onto the scene in 1996 with their hugely successful cookbook, Looneyspoons, have a new venture. Along with Dave Chilton, a.k.a.
Not So Looneyspoons HIGH, JOHN; FARMANFARMAIAN, ROXANE
Publishers Weekly,
02/1999, Letnik:
246, Številka:
5
Magazine Article, Trade Publication Article
Janet Podleski and Greta Podleski self-published their cookbook, "Looneyspoons: Low-Fat Food Made Fun!," into a million-dollar success story. The sisters' unique story is told.
