This study aimed to investigate tourist behaviors and needs for the development of creative Thai traditional sports tourism to support special interest tourism. A questionnaire was used to collect ...data from 400 foreign tourists who visited Bangkok with special interest tourism for Thai traditional sport. The results revealed that the majority of this group of tourists are interested in Thai traditional sports tourism, and are impressed by courtesy and friendliness of local people, and love participating in activities from which they can learn about Thai traditional sport and local culture. The results of the survey on tourist needs show that they want a warm and friendly welcoming from a local community, a clean and pleasant sightseeing place, a safe route to the destination, a variety of creative activities, food service with local ingredients and produce, and credibility of the information source is also desired.
Segmentation has been proven to be one of the best tools to facilitate sports entities' achievement of their goals. The objective of this research was to analyze the influence on customer expenditure ...and satisfaction for an elite golf event based on segmentation variables such as residence (local vs visitor) and handicap level of the attendees (spectator vs spectator-player). In addition, this research aimed to establish a multivariate model that allows predicting the place of residence and the handicap based on the interaction of the analyzed variables, with the intention to establish a behaviour pattern based on these variables for those attending an elite golf tournament. Results revealed that attendees with a golf handicap exhibited higher satisfaction levels and were more likely to recommend and spend at golf events. On the other hand, non-handicap spectators and those attendees from outside Madrid displayed higher economic expenditure, indicating the importance of meeting their specific needs to achieve positive economic impact results. The decision tree models provided insights into attendee behavior, identifying factors influencing their satisfaction and likelihood to attend again. Factors including future attendance intention, satisfaction with the food court variety, and spending on accommodation and souvenirs were found to be significant predictors of residency and handicap level. In conclusion, this research contributes to the understanding of customer behavior at elite golf events, offering practical implications for event organizers and sport managers.
Keywords: consumer expenditure, customer satisfaction, golf, handicap, segmentation, sport events, sport tourism.
In recent years, sport tourism has been promoted due to its expected contribution to regional revitalization. In Japan, the Rugby World Cup was held in 2019 and the Tokyo 2020 Olympic and Paralympic ...Games were held in 2021, attracting attention to spectator-type events, and studies targeting sports spectators have been conducted. In spectator sports, most of the studies have been conducted on team sports, and most of the sports spectator studies have been conducted on professional sports. Therefore, the purpose of this study was to clarify the relationship between positive affect and behavioral intentions among spectators of track and field events, which have not been focused on in sports tourism research. This study was based on a questionnaire survey of spectators of track and field events, obtaining valid data from 71 parts of the population living outside the host area. Results revealed that pleasant feelings of high arousal had a positive effect on re-watching intention and word-of-mouth intention. We believe that organizers of track and field events can be effective in working to increase the positive affect of high arousal in order to encourage spectators’ behavioral intentions. Future research should focus on emotions before and after watching the games, and the effects of changes in spectators’ emotions on their behavioral intentions.
Evidence from several studies shows that small-scale sport events may have more positive repercussions for the host community than major ones in terms of both economic and social impacts. This study ...estimates the economic impacts on a small community derived from athletes’ expenditure at a specific small-scale sport tourism event, the Italo-Swiss mountain endurance trail CollonTrek. Even if this kind of event is considered a minor sport event, generating very limited economic activity, this study supports the hypothesis that the funds invested by the public administration are compensated for by revenue generated during the trail. In fact, according to the three analyzed scenarios (Conservative, Average and Liberal), for each euro invested by the public administration, an economic return between €17.62 and €18.92 has been estimated, and between €5.64 and €6.9 (32%–36.47%) represent the direct economic return for the local community. Furthermore, in addition to the direct economic benefits, in accordance with the feedback from a sample of participants at the event (n = 180), this kind of event has positive implications in terms of future tourism for the host valley, pointing out how this kind of tourist activities has positive repercussions in terms of economic and social sustainability.
Basic characteristics of sports tourism Ivanovski, Aleksandar; Popović, Ana
Glasnik Antropološkog društva Srbije,
2018, Letnik:
2018, Številka:
53
Journal Article
Recenzirano
Odprti dostop
One of the features of modern tourism is that an increasingly frequent travel motive is just a sport in terms of own participation as a factor of active vacation. The role of sports in tourism has ...been completely changed today, so sports tourism in recent times represents a specific relationship between the two interdependent phenomena, sport and tourism. In that sense, sport has become a very important content of stay, in which tourists are participants of various sports activities, such as skiing, swimming, sailing, rafting, etc.
The purpose of this research note is to examine (a) how involvement with masters games participation is associated with interdependent happiness among Japanese masters athletes, and (b) how the ...relationship differs between Japanese sport tourists who have competed at domestic and international masters games events. A questionnaire survey was conducted at the International Japan Masters Athletics Championships and, based on the experiences of international masters games athletes, 169 and 96 Japanese study participants were categorized as the domestic and international group, respectively. Results of multiple regression analyses indicated that the attraction dimension of involvement was positively related to interdependent happiness for both groups, whereas the social bonding dimension of involvement was positively related to interdependent happiness only for the domestic group. Our research note suggests that masters games promotion as well as health promotion through masters sports need to consider such similarity and difference between domestic and international sport tourists.
PurposeBased on a stimulus–organism–response theory, the purpose of this study is to empirically examine structural equation model linking personal involvement, positive emotions, tourist ...satisfaction and destination loyalty among sport tourists to a mega sport event. Moreover, moderating effects of place attachment on the relation between the aforementioned variables were investigated.Design/methodology/approachThe validities and reliabilities of the measures were investigated through confirmatory factor analysis, Cronbach's alpha and correlation analysis. A structural equation modelling with maximum likelihood estimation was tested to analyze the relationships among the research variables using 383 participants.FindingsThe results revealed positive associations among stimulus (personal involvement), organism (positive emotions) and response (tourist satisfaction and destination loyalty). Moreover, the authors found moderating effect of place attachment on the relationships between personal involvement and positive emotions, personal involvement and tourist satisfaction and tourist satisfaction and destination loyalty.Research limitations/implicationsThis study holds the potential to aid destination managers in acquiring a more profound comprehension of how personal involvement contributes to elicit positive emotions, keep tourists satisfied and build destination loyalty as well as demonstrating the moderating roles of place attachment. However, generalizing the findings to alternative contexts presents a formidable challenge. Enhancing the applicability of these findings could be achieved through prospective research endeavors that explore visitors in diverse cities spanning various continents.Originality/valueThe study contributed to the literature by providing empirical evidence that personal involvement evokes positive emotions while also plays significant role in improving satisfaction and loyalty. Given the importance of experiences in sport tourism, this study also confirmed the role of positive emotions on tourist satisfaction and destination loyalty. Additionally, this study examined the moderating effect of place attachment, which has not been investigated in sport tourism context.
This paper builds on the premise of the destination branding theory regarding the influence of destination brand associations on the sport tourism experience. The paper presents an empirical analysis ...of perceived brand messages of South Africa from the perspectives of multiple stakeholders and major event attendees. Data collected from 403 respondents and in-depth interviews conducted with 24 key industry stakeholders of sport events and destination branding organizations, revealed that South Africa is a competitive destination for sport event hosting as the destination annually attracts a significant number of international sport tourists. Destination brand images that were auspiciously perceived are the destinations' favourable climate, the currency exchange rate, and the natural landscape/setting. Other destination branding features such as improving safety aspects and more visible on-site branding are contingent on investment and leveraging strategies from both public and private entities. The paper theoretically contributes to the destination branding theory by focusing on the application of strategic constructs of co-branding in a unique, sport tourism environment. Accordingly, it advocates stakeholders to adopt useful approaches to augment long-term brand positioning strategies.
An event travel career is a potentially lifelong pattern of travel to events linked with an individual’s preferred leisure activity. This paper applies the concept of an event travel career to ...non-elite triathletes. For these active sport tourists, ongoing pursuit of an event travel career is arguably constrained by competing priorities that intervene between everyday life and their pursuit of an event travel career. In-depth interviews were conducted with 21 triathletes identified as pursuing an event travel career. Interpretive analysis revealed seven domains of competing priorities that could work to constrain their event travel career aspirations. These domains included familial relationships, domestic responsibilities, sociability, finances, leisure, wellbeing, and work/education. The seven competing priority domains were interrelated, and cyclical in their constraining effects. Data assisted in clarifying some defining characteristics of the event travel career concept, and challenged notions of leisure participation as entirely positive and fulfilling.
► Amateur triathletes were interviewed regarding constraints to an event travel career. ► The triathletes were constrained by a complex web of competing priorities. ► Pursuing an event travel career placed significant demand on personal resources. ► Data highlighted that serious leisure can invoke unintended negative consequences.
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