Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among marketing academics and professionals, no review, to date, has provided ...a comprehensive overview of the past, present, and future trends of CE. Instead, past reviews on CE are often limited to conceptual (e.g., construct) or contextual (e.g., hospitality and tourism) insights derived using traditional review methods (e.g., descriptive) with a relatively modest review sample (e.g., tens to low hundreds), which provide a limited understanding of the field in its entirety. To address this gap, this review conducted a combination of bibliometric and thematic analyses on 861 CE articles published in 377 Scopus-indexed journals between 2006 and 2020. As a result, this review reveals the major trends in article, author, country, and journal performance, as well as the past, present, and future thematic trends of CE research, and thus, provides a one stop, state-of-the-art overview of CE that marketing scholars can rely on to position and design future CE research.
Thematic analysis is a widely used, yet often misunderstood, method of qualitative data analysis. It is a useful and accessible tool for qualitative researchers, but confusion regarding the method's ...philosophical underpinnings and imprecision in how it has been described have complicated its use and acceptance among researchers. In this Guide, we outline what thematic analysis is, positioning it in relation to other methods of qualitative analysis, and describe when it is appropriate to use the method under a variety of epistemological frameworks. We also provide a detailed definition of a theme, as this term is often misapplied. Next, we describe the most commonly used six-step framework for conducting thematic analysis, illustrating each step using examples from our own research. Finally, we discuss advantages and disadvantages of this method and alert researchers to pitfalls to avoid when using thematic analysis. We aim to highlight thematic analysis as a powerful and flexible method of qualitative analysis and to empower researchers at all levels of experience to conduct thematic analysis in rigorous and thoughtful way.
We are seeing the use of qualitative research methods more regularly in health professions education as well as pharmacy education. Often, the term “thematic analysis” is used in research studies and ...subsequently labeled as qualitative research, but saying that one did this type of analysis does not necessarily equate with a rigorous qualitative study. This methodology review will outline how to perform rigorous thematic analyses on qualitative data to draw interpretations from the data.
Despite not having an analysis guidebook that fits every research situation, there are general steps that you can take to make sure that your thematic analysis is systematic and thorough. A model of qualitative data analysis can be outlined in five steps: compiling, disassembling, reassembling, interpreting, and concluding.
Nine practical recommendations are provided to help researchers implement rigorous thematic analyses.
As researchers become comfortable in properly using qualitative research methods, the standards for publication will be elevated. By using these rigorous standards for thematic analysis and making them explicitly known in your data process, your findings will be more valuable.
•This research provides a bibliometric and thematic analysis of 254 papers on consumer and customer behaviour.•Four clusters emerged related to environmental sustainability, transportation ...infrastructure batteries, and purchase formulas, along with battery use.•Technology acceptance models’ variables are extracted from the literature.•The validity of the theory of planned behavior is extended, and an identikit of the electric car consumer and customer is provided.
Research on consumers of electric vehicles appears to offer significant contributions relative to the behaviour factors that stimulate purchase. Although it is one of the topics most endorsed by international organisations, a holistic compendium of the literature is not provided. Therefore, different research directions necessitate a clear systematisation. This study moves in this direction by conducting a bibliometric and thematic analysis of 254 studies related to consumer behaviour in the electric car market. The research reveals the primary co-citation network between international journals and authors, a map of the leading research centres on the topic, and the dimensions covered by scholars. Additionally, the analysis extends the theory of planned behaviour, offering a valuable consumer identikit for practitioners. Based on the results, the study provides multiple research questions helpful to feed the academic debate.
Thematic analysis (TA) is widely used in qualitative psychology. In using TA, researchers must choose between a diverse range of approaches that can differ considerably in their underlying (but often ...implicit) conceptualizations of qualitative research, meaningful knowledge production, and key constructs such as themes, as well as analytic procedures. This diversity within the method of TA is typically poorly understood and rarely acknowledged, resulting in the frequent publication of research lacking in design coherence. Furthermore, because TA offers researchers something closer to a method (a transtheoretical tool or technique) rather than a methodology (a theoretically informed framework for research), one with considerable theoretical and design flexibility, researchers need to engage in careful conceptual and design thinking to produce TA research with methodological integrity. In this article, we support researchers in their conceptual and design thinking for TA, and particularly for the reflexive approach we have developed, by guiding them through the conceptual underpinnings of different approaches to TA, and key design considerations. We outline our typology of three main "schools" of TA-coding reliability, codebook, and reflexive-and consider how these differ in their conceptual underpinnings, with a particular focus on the distinct characteristics of our reflexive approach. We discuss key areas of design-research questions, data collection, participant/data item selection strategy and criteria, ethics, and quality standards and practices-and end with guidance on reporting standards for reflexive TA.
Digital Assistants (DAs) can support workers in the workplace and beyond. However, target user needs are not fully understood, and the functions that workers would ideally want a DA to support ...require further study. A richer understanding of worker needs could help inform the design of future DAs. We investigate user needs of future workplace DAs using data from a user study of 40 workers over a four-week period. Our qualitative analysis confirms existing research and generates new insight on the role of DAs in managing people’s time, tasks, and information. Placing these insights in relation to quantitative analysis of self-reported task data, we highlight how different occupation roles require DAs to take varied approaches to these domains and the effect of task characteristics on the imagined features. Our findings have implications for the design of future DAs in work settings and we offer some recommendations for reduction to practice.
•This paper aims to better understand the need for Digital Assistants (DAs) to support daily task management in work-related settings.•Demonstrating the perceived utility of Digital Assistants that support user time, tasks, and information by target users.•Different occupation roles require varied support domains from Digital Assistant•Task characteristics affect the Digital Assistant’s features that users desire.
Thematic Analysis Nowell, Lorelli S.; Norris, Jill M.; White, Deborah E. ...
International journal of qualitative methods,
12/2017, Letnik:
16, Številka:
1
Journal Article
Recenzirano
Odprti dostop
As qualitative research becomes increasingly recognized and valued, it is imperative that it is conducted in a rigorous and methodical manner to yield meaningful and useful results. To be accepted as ...trustworthy, qualitative researchers must demonstrate that data analysis has been conducted in a precise, consistent, and exhaustive manner through recording, systematizing, and disclosing the methods of analysis with enough detail to enable the reader to determine whether the process is credible. Although there are numerous examples of how to conduct qualitative research, few sophisticated tools are available to researchers for conducting a rigorous and relevant thematic analysis. The purpose of this article is to guide researchers using thematic analysis as a research method. We offer personal insights and practical examples, while exploring issues of rigor and trustworthiness. The process of conducting a thematic analysis is illustrated through the presentation of an auditable decision trail, guiding interpreting and representing textual data. We detail our step-by-step approach to exploring the effectiveness of strategic clinical networks in Alberta, Canada, in our mixed methods case study. This article contributes a purposeful approach to thematic analysis in order to systematize and increase the traceability and verification of the analysis.
The manufacturing industry is facing a major challenge in balancing economic performance with environmental sustainability. To address this challenge, extant research has suggested that servitization ...could help align these objectives. However, the current evidence base is too scattered for policymakers to act on and support servitization in a targeted manner. Therefore, we conduct a systematic literature review to analyze over 120 research papers to establish the current understanding of the impact of servitization on the environmental and economic performance of a firm, and identify the contextual variables affecting this impact. The study identifies and critically appraises the body of literature that provides the current evidence base on the impact of servitization, the core areas of impact investigated and the methods that are used to establish this impact. Additionally, we conduct a thematic analysis of variables of impact to explore the theoretical perspectives that are used to explain the impact of servitization. Building on these theoretical perspectives we offer concrete propositions to further develop the research on the impact of servitization on environmental and economic performance.
Climate change is causing extensive alterations to ecosystems globally, with some more vulnerable than others. Alpine ecosystems, characterised by low-temperatures and cryophilic vegetation, provide ...ecosystems services for billions of people but are considered among the most susceptible to climate change. Therefore, it is timely to review research on climate change on alpine vegetation including assessing trends, topics, themes and gaps. Using a multicomponent bibliometric approach, we extracted bibliometric metadata from 3143 publications identified by searching titles, keywords and abstracts for research on ‘climate change’ and ‘alpine vegetation’ from Scopus and Web of Science. While primarily focusing on ‘alpine vegetation’, some literature that also assessed vegetation below the treeline was captured. There has been an exponential increase in research over 50 years, greater engagement and diversification in who does research, and where it is published and conducted, with increasing focus beyond Europe, particularly in China. Content analysis of titles, keywords and abstracts revealed that most of the research has focused on alpine grasslands but there have been relatively few publications that examine specialist vegetation communities such as snowbeds, subnival vegetation and fellfields. Important themes emerged from analysis of keywords, including treelines and vegetation dynamics, biodiversity, the Tibetan Plateau as well as grasslands and meadows. Traditional ecological monitoring techniques were important early on, but remote sensing has become the primary method for assessment. A key book on alpine plants, the IPCC reports and a few papers in leading journals underpin much of the research. Overall, research on this topic is increasing, with new methods and directions but thematic and geographical gaps remain particularly for research on extreme climatic events, and research in South America, in part due to limited capacity for research on these rare but valuable ecosystems.
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•The extent and state of climate change and alpine vegetation research are unclear.•A multicomponent bibliometric analysis is applied to this research.•Four broad research themes are identified, and interrelations are explored.•Research focus has shifted towards grasslands and the Tibetan Plateau.•Periglacial vegetation presents as an avenue for future research.
Rapid reviews were first mentioned in the literature in 1997, when Best et al. described the rapid health technology assessment program in the south and west regions of England but did not provide a ...formal definition. More recently, the only consensus around a rapid review definition is that a formal definition does not exist. The primary aim of this work is to create a repository of existing definitions and to identify key themes, which may help the knowledge synthesis community in defining rapid review products.
A systematic scoping review was performed to identify definitions used in journal-published rapid reviews written in English between 2017 and January 2019. We searched Medline, Embase Classic + Embase, PsycINFO, ERIC, Cochrane Library, CINAHL, and Web of Science on December 21, 2018. Two reviewers performed study selection and data extraction using a priori–defined methods published in a protocol. Definitions from rapid review methods articles (published from 1997 onward) identified in another scoping review were added to the results, and all definitions were thematically analyzed using NVivo. A quantitative analysis was also performed around studies cited.
Definitions from 216 rapid reviews and 90 rapid review methods articles were included in the thematic analysis. Eight key themes were identified: accelerated/rapid process or approach, variation in methods shortcuts, focus/depth/breadth of scope, compare and contrast to a full traditional systematic review, stakeholder rationale, resource efficiency rationale, systematic approach, bias/limitations. Secondary referencing was a common occurrence.
Thematic analysis performed in this systematic scoping review has allowed for the creation of a suggested definition for rapid reviews that can be used to inform the systematic review community.
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