This study examines tourists’ attitudes toward the use of artificially intelligent (AI) devices in either relatively more utilitarian or hedonic tourism services (airline and hospitality services, ...respectively). Findings suggest that tourists’ acceptance of the use of AI devices in both service contexts is influenced by social influence, hedonic motivation, anthropomorphism, performance and effort expectancy, and emotions toward the artificially intelligent devices. Findings further suggest that social influence is a stronger determinant in hospitality services compared to airline services. Tourists have higher performance expectancy from AI devices used to provide airline services compared to hospitality services. Tourists’ willingness to accept the use of AI devices for delivering hospitality services is lower than airline services. These results suggest that while the utilization of AI devices for delivering functional services is acceptable, the use of AI devices in the delivery of hedonic services may backfire.
Tourism is one of the industries that has experienced spectacular growth in recent decades, while obviously influenced by socioeconomic developments and transformations. Recent crises have left their ...mark on the development of international tourism and the behaviour of tourism services consumers, at the same time revealing tourism's surprising resilience and pace of recovery from the effects of these crises that proved superior to other industries. In this sense, the health problems associated, especially with international tourism, attract the interest of researchers from a wide area of social sciences and medical disciplines. This article aims to briefly present a perspective on the impact of the Covid-19 crisis on tourism and the behaviour of the consumer of tourism services, starting by highlighting the characteristics of consumer behaviour during major crises and bringing into focus particular aspects of the impact of the Covid-19 crisis on the industry and tourist behaviour.
The article investigates platform-mediated tourism practices by focusing on the new recreational activities offered by Airbnb, namely “Experiences”. In recent years, the leading short-term rental ...platform has started an expansion strategy beyond accommodation towards services based on immersive activities led by local hosts. Drawing upon previous research on short-term accommodation platforms, we explore the platformization of such recreational activities by looking at their spatialities, the place-based resources engaged and emerging self-entrepreneurial practices. Our effort is experimental since most literature on Airbnb deals with accommodation listings while Experiences differ from accommodation since they combine different types of local resources, which are less spatially constrained, with the host's personal skills. This paper contributes to understanding the spatial and socio-economic implications of the Airbnb expansion strategy through Experiences. We develop a case study based on 385 Experiences collected in Florence (Italy) in 2019 and analyze their location and distribution patterns, the estimated revenue generated, the typology of resources which are commodified through such activities, and the professional profiles of the hosts. Results show that Experiences seem to erode the well-known spatial concentration of accommodation listings in city centres. This is explained by the different nature of the resources mobilized by the Experiences, which privilege the experiential character of these services (e.g. food tasting, cooking classes). Furthermore, Experiences become a self-employment opportunity for the hosts, reinforcing the unregulated and permeable environment of the digital platform.
AbstractCities should take steps to use creative services to develop tourism. In addition to meeting the needs of citizens and tourists, they should also bring satisfaction to them. In this regard, ...this descriptive-analytical study examined the current state of tourism services in Isfahan City and the role of effective factors in providing appropriate and creative services in the development of the tourism industry. It also seeks to provide creative solutions to reduce problems and make the most of tourism potential, especially tourism services in Isfahan City. The sample size encompasses citizens and tourists (384 people), and experts (40 people) who were selected using the Cochran formula and the snowball sampling method. The data were analyzed using the Fuzzy Promethee technique and EXCEL and GIS software. The results showed that Region 14 is in a very poor condition in terms of creative tourism services due to the lack of effective technologies, responsibility towards the environment, etc. The study suggests taking a positive step in facilitating the creative process of tourism services to improve the status of tourism services.Keywords: Tourism, Creativity, Tourism Services, Fuzzy Promethee.IntroductionTourism is one of the growing industries in the world (Burbano et al., 2022, p. 1). In developing countries where nature and culture tourism is the dominant form of tourism, the development of tourism causes the growth of transportation infrastructure (Kyara et al., 2022, p. 1). Economically sustainable tourism does not destroy the social fabric of the host society (Sørensen & Grindsted, 2021, p. 2). This approach is evident in almost all elements of the national economy that directly or indirectly employs the processes of meeting the needs of tourists (Łapko & Panasiuk, 2019, p. 291). Also, creativity has become a strategy for the development of individual skills, which is used by many cities and destinations in the world and is considered one of the most important success factors of competing cities (Mukhles, 2017, p. 1). Creativity and tourism affect each other and can be synergistic if properly managed (Ardhala et al., 2016, p. 671). In this regard, this study aims to investigate the current state of tourism services in Isfahan City and the role of effective factors in providing appropriate and creative services in the development of the tourism industry. Materials and MethodsThe study is descriptive-analytical in terms of method and applied-developmental in terms of purpose. The data needed for the research were collected from library-documentary and field studies (questionnaires). The studied sample includes citizens, tourists, trustees, and experts. The sample size of citizens and tourists determined by the Cochran formula was equivalent to 383-384 questionnaires. The sample size of experts (40 people) was determined using the snowball sampling method. Also, the Fuzzy Promethee technique and EXCEL and GIS software were used for data analysis. Research FindingsIn this study, 13 indicators in the environmental dimension, 15 indicators in the socio-cultural dimension, 15 indicators in the economic dimension, 14 indicators in the physical dimension, and 13 indicators in the managerial-political dimension have been examined. According to the results of the Fuzzy Promethee technique, Region 14 is in a very poor condition in terms of creative tourism services due to the lack of factors such as new and less effective technologies, a sense of responsibility towards the environment, security issues, the supply of recyclable products and services, favorable natural conditions, and so on. Regions 15, 11, 13, 12, 10, 9, and 7 in Isfahan are in poor to very poor conditions. Therefore, they should be prioritized in planning for fair development and better attraction of tourists. Discussion of Results and ConclusionsCreativity is one of the ways to get rid of existing dead ends and to open new doors for the society. A society that does not have enough creativity lacks life. Considering the results of this study, we can use creativity in different aspects of the society, including creative tourism, providing creative services, etc. Providing creative tourism services could encourage people to travel and visit many places. Also, people would be more willing to spend their time in recreational areas. Tourism services can act as the driver of the economic engine of the society, and by providing these services more favorably, we can attract more people's satisfaction. By creating a pleasant memory of traveling to these places, we can encourage tourists to have more trips. 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Through advanced mobile technologies, mobile users can access updated information and adjust plans during travel accordingly. Such mobile services can integrate with social networking services (SNS) ...to share and access information on the go. Not much research exists on mobile social commerce, specifically about users' trust in travel information and advice from smartphone SNS. This study presents a quantitative survey to explore what influences users' trust in travel advice acquired from smartphone SNS (TTASS). The findings show that (1) mobile users' trust in travel advice acquired from smartphone SNS significantly associates with their perceived value of smartphone SNS (PVSS) and enjoyment of SNS activity (ESA); (2) ESA significantly associates with mobile users' privacy concerns (PC) and perceived risk (PR), and such PR significantly associates with PC; and (3) PVSS significantly associates with ESA and PR. These findings can help managers and decision makers in the tourism industry keep pace with research on consumer attitudes and innovations in smartphone SNS, and make favorable tactics to benefit from mobile social commerce in the ubiquitous commerce environment.
The aim of the study was to analyze the model of tourist attraction and service mediated by role motivation on the decision to visit tourists at tourist villages in Malang district. This study ...employes quantitative approach, data collection methods through surveys by conducting interviews with tourism village managers and distributing questionnaires via Google form to respondents who visit tourist villages in Malang district. The sampling technique used random sampling with a total of 400 respondents. Data analysis techniques using Structural Equation Modeling (SEM). The test results of the research instruments show that the instruments are valid and reliable for measuring research variables, namely core resources and key attractors tourism services, role motivation and tourist visit decisions. The results of the model test show that the fit model means that the resources and attractiveness of the tourist village and the services of the tourist village have an effect on role motivation and the decision to visit tourists. Based on tourist perceptions, not only resources, natural attractions but also culture are very strong factors in tourist visit decisions. Tourism services that perform very well are shown by not only the availability of adequate number and quality of accommodation for tourists but also the quality of services from highly qualified tour staff. The motivation of tourists who encourage tourist visits to tourist villages is because they want to get out of their daily activities (escape) to feel relaxed and socialize, showing a very strong category.The decision to visit was made by searching for information through social media and references from colleagues. Evaluation of tourists through the level of repeated visits and willingness to share experiences with colleagues has a good category.
After the repercussions of the global health crisis (Covid-19 pandemic) on the global economy and its various sectors, the word transmitted electronically has become a reality and affects social, ...economic, marketing and media life (Giddy et al, 2022). From this point of view, this study aims to: know the impact of the word transmitted over the Internet in the marketing of tourism services and the extent of its impact on the purchase decision of the tourist consumer. The research relies on the descriptive approach "the survey method". The researcher designed the form and distributed it to the study sample, which consisted of (300) tourists. The results of the study showed that the sites most used by tourists to learn about the tourist services provided in the region are: Facebook, Google and YouTube. The study concluded that providing sufficient information about the tourism services provided via the Internet reduces the expected risks, contributes to enhancing their purchasing intentions, and improves the psychological outcomes of the tourist. Tourism establishments should various credible virtual media content (texts, photos, and videos). Also, it should increase the activity of their websites by providing a constantly updated database that allows beneficiaries to easily access it. Moreover, tourist establishments should raise the awareness of their employees regarding the importance of Internet marketing.
•The impact of social media on traveler’ decision making during COVID-19 outbreak.•A recommendation agent for traveler’ decision making through social media.•Use of text mining approach to develop ...recommendation agent.•Evaluation of method through the data in Netherland forums in TripAdvisor.
The novel outbreak of coronavirus disease (COVID-19) was an unexpected event for tourism in the world as well as tourism in the Netherlands. In this situation, the travelers’ decision-making for tourism destinations was heavily affected by this global event. Social media usage has played an essential role in travelers’ decision-making and increased the awareness of travel-related risks from the COVID-19 outbreak. Online consumer media for the outbreak of COVID-19 has been a crucial source of information for travelers. In the current situation, tourists are using electronic word of mouth (eWOM) more and more for travel planning. Opinions provided by peer travelers for the outbreak of COVID-19 tend to reduce the possibility of poor decisions. Nevertheless, the increasing number of reviews per experience makes reading all feedback hard to make an informed decision. Accordingly, recommendation agents developed by machine learning techniques can be effective in the analysis of such social big data for the identification of useful patterns from the data, knowledge discovery, and real-time service recommendations. The current research aims to adopt a framework for the recommendation agents through topic modeling to uncover the most important dimensions of COVID-19 reviews in the Netherland forums in TripAdvisor. This study demonstrates how social networking websites and online reviews can be effective in unexpected events for travelers’ decision making. We conclude with the implications of our study for future research and practice.
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