Although Malaga is a major tourist destination, research focused on the coastal area. However, the interior of the province has a growing tourism industry, so this tourism industry needs to be ...studied. The goal of this study was to analyse the attractiveness of this destination through the perceived quality of tourists' experiences, measuring the effect of each agent involved in tourists' overall assessment of the destination. Using a two-step factorial analysis of data gathered with 660 valid questionnaires collected through an on-the-ground survey, the composition structure and relationships of satisfaction factors in the destination were identified. Subsequently, the relationships between each agent with tourists' overall assessment of the destination were extracted. The results suggest that tourism businesses are primarily responsible for the final quality of this destination, followed by organisations responsible of the management of tourism resources. Further, the results also show that there is room for improvement in quality. The worst ratings were given for the quality of leisure facilities and restaurants, while the aspects most valued by users have a low capacity for differentiation (i.e. climate, courtesy and value for money). Therefore, this tourist destination would benefit from implementing a system of integrated quality management.
This paper aims to investigate tourist destination choice, focusing on the research question how and to what extent the destination images of tourists' social network members influence their choice ...behavior. To this end, data were collected using a sequential stated adaptation choice experiment, in which respondents were requested to choose a tourist destination from a single choice set twice, once before and once after being informed about the destination image of social network members. A discrete choice model was estimated to investigate tourists’ choices. The estimation results revealed that the destination image of social network members allow tourists to update their existing knowledge toward destinations, through which their choice behavior is influenced. Tourists tend to adopt their destination image of social network members no matter whether they have a prior image or not. The magnitude of this social influence depends on the properties of the social networks.
•Destination image of social network members influence tourist destination choice by updating tourists' own destination image.•Tourists adapt to destination image of social network members in various degrees, depending on the nature of social networks.•Adaptation is stronger when tourists have no prior destination image.•Adaptation is stronger when the social network member is perceived as being more knowledgeable.•The effect of destination image in tourist destination choice varies across socio-demographic characteristics.
DESTINATION MARKETING IN TOURISM Alexandru NEDELEA
USV Annals of Economics and Public Administration,
12/2023, Letnik:
23, Številka:
2(38)
Journal Article
Recenzirano
Odprti dostop
Destination marketing is part of a broader concept of territorial marketing. Tourism destination marketing is the management process through which national tourism organizations and tourism ...enterprises identify their own tourists, real and potential; communicates with them to find out and influence their wishes, needs, motivations and dissatisfactions, at local, regional, national and international level, in order to formulate and adapt tourist products accordingly, in order to obtain optimal tourist satisfaction, fulfilling their thus the objectives. The main purpose of destination marketing is to build a local partnership aimed at gaining a competitive advantage in a global market.
Brand love is a relatively new concept in academic discussion that demonstrates consumers’ deepening relationships with brands. The purpose of this study is to conceptualize the antecedents and ...consequences of destination brand love. This qualitative case study focuses on the destination brand of Ylläs, which is a large outdoor resort located north of the Arctic Circle in Finnish Lapland. This study builds on the academic literature on brand love, destination brands, and emotional place bonds. The main contribution of the study is the presentation of a framework of antecedents and consequences of destination brand love. The framework provides new knowledge for academics and practitioners alike in conceptualizing tourist-dependent, brand-dependent, and brand-experience-related antecedents and the emotional and behavioral consequences of destination brand love. Our results demonstrate the importance of understanding the extreme emotions related to destinations and encourage further research this rarely studied area.
•The formation of an emotional place bond, destination brand love, is explored and described.•Tourists developing an interest in the well-being of the brand is a consequence of destination brand love.•Destination brand love is a strong form of emotional place bond.•The consequences of destination brand love are very favorable to destination brands.•When the antecedents of destination brand love are identified, practitioners in destinations can focus on promoting them.
Perceived value, satisfaction, and loyalty are essential concepts for running a successful and profitable modern company, and therefore defining a model of perceived value and value dimensions is a ...primary goal of marketing management. The theoretical propositions in this article are tested in relation to the tourist destination of Dubrovnik, Croatia. The author has defined a model of tourist perceived value, satisfaction, and behavior intentions. The model was tested using the structural equation modeling. The results show a significant effect of perceived value on the satisfaction and intended future behavior of tourists. In addition, tourists’ perceived value associated with Dubrovnik was affected primarily by destination appearance, followed by the emotional experience, while the impact of cost was significantly lower.
Online Food Delivery (OFD) has become essential to global people's lives with digital life behaviour preferences. This study seeks to uncover the intrinsic aspects of OFD customers who use this ...service in the tourist destinations they visit. By involving 307 respondents surveyed online, this study has analyzed the construction of the influence of variables of religiosity, environmental awareness, brand authenticity, ability, motivation, and opportunity, on customer attitudes that lead to intentional behaviour and electronic Word of Mouth. The results of the SEM-PLS analysis revealed that aspects of environmental awareness and brand authenticity did not significantly influence the attitude of OFD customers, whereas, in this study, other aspects studied were found to have a significant effect. Customer attitude is a determining factor for intentional behaviour and electronic word of mouth. This study has supported the postulation of the importance of customer religiosity profiles and the Theory of Planned Behaviour.
Gestão de destinos turísticos Körössy, Nathália; Holanda, Luciana Araújo de; Cordeiro, Itamar Dias e
Revista Brasileira de pesquisa em turismo,
09/2022, Letnik:
16
Journal Article
Recenzirano
Odprti dostop
A indução do desenvolvimento local por meio do turismo não depende apenas dos recursos naturais e culturais, mas principalmente de ações capazes de transformar esses recursos em produtos e ...experiências turísticas, com vistas à competitividade do destino turístico. O planejamento e execução dessas ações consiste no processo de gestão de destino, conduzido pelas Organizações de Gestão de Destino (Ogd). Este artigo se propõe a revisar e discutir os principais aspectos conceituais relacionados a esta temática. Foram identificadas as obras seminais, os autores proeminentes na área e a produção científica mais recente, de modo a apresentar uma revisão abrangente e atualizada sobre o assunto. A literatura analisada aponta que boa parte do êxito na gestão do destino depende da capacidade dos distintos atores exercerem seus respectivos papéis e está atrelada à figura decisiva de um ente coordenador forte e agregador (Ogd) que se empenha em construir uma visão comum do destino.
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