PurposeWine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This ...paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimensions that precede and consequence it.Design/methodology/approachThe systematic mapping study (SMS) was adopted as the selected research methodological approach, both to analyze and to structure a broad research field concerning methods, designs and research, focuses on the papers published in reliable academic databases such as Emerald, ProQuest, Sage, Science Direct, Scopus, Wiley, Web of Science, Taylor and Francis and Wiley were properly selected and analyzed.FindingsThe following four dimensions were found to comprise the global framework of the wine tourism system: (1) support features (governance, public policies and economic investment; supply development; physical and capacity conditions; requirements of health safety; opinion makers and leaders: managers/stakeholders/players/marketers and benchmarking and value chain); (2) innovation ecosystem (profile of the new generations of wine tourists; virtual and augmented reality: digital and hybrid wine events; smart wine tourism companies; digital channels and platforms: blogs, websites, applications; wine tourism creative activities for all from kids to seniors and sustainable and ecologic wine tourism practices); (3) wine tourism experience dimensions (storytelling; involvement; winescape; attachment; emotions and sensory) and (4) behavioural intentions (satisfaction; loyalty; and WoM).Research limitations/implicationsThe framework still needs to be empirically applied in wine tourism settings to enrich tourists’ robustness in cross-cultural wine tourism experiences, covering a wider spread of abroad wine tourism destinations and products.Practical implicationsThis framework is a useful tool and becomes vital to their continued success, as a key reference of wine tourism management and marketing. As a wine tourist's visitation frequency plays a role in his/her travel motives, product and service quality of tour packages must be improved and monitored.Originality/valueThis is the first research study to demonstrate the combined use of the main domains forming the wine tourism system within a global perspective, covering of the most critical aspects.
Tourism is increasingly important for wine regions and local economies. The purpose of this research is to use both symmetric (SEM) and asymmetric (fsQCA) methods to explore the role of motivation ...and involvement in tourists' intention to return to a wine region. To test these relations the study uses an online survey to obtain a convenience sample of 292 responses from Rioja and Bordeaux wine tourists. The SEM model shows that participation in wine events and product involvement positively relate to the intention to return. Two sufficient configurations in the fsQCA consistently lead to the intention: high core wine and education, high product involvement, and high participation in wine events combined with escape and socialization or with the destination's attractiveness. These results can help wine managers and operators design differentiated strategies to address the specific needs of wine tourists.
•Resource-based strategies in the Chilean wine industry.•System Dynamics modeling with in-depth semistructured interviews.•Tour operators and services are critical drivers in increasing tourism ...adoption.•Product attractiveness has a stronger influence on tourism adoption in the long term.
The aim of this paper is to identify the key drivers of wine tourism adoption in Chile and their feedback loop structures through an extensive literature review supplemented by in-depth semistructured interviews of Chilean wine managers. We develop a model to quantitatively assess the impacts of these drivers on wine tourism adoption over time. We use a system dynamics modeling approach to simulate the effectiveness of wine adoption drivers based on data from 69 Chilean wine firms. To different degrees, five drivers affect wine tourists: word-of-mouth recommendations, product attractiveness, tourism services, information available on the internet, and tour operators’ recommendations. Tour operators and tourism services are critical drivers in increasing the number of wine tourists, but product attractiveness has a stronger influence over the long term.
The 6th Conference of Wine Tourism, organized by the United Nations World Tourism Organization (UNWTO, 20222), dealt with very important questions regarding the future of wine tourism. It is obvious ...that the rapidly growing and increasingly complex social-economic-political and natural environmental challenges create a chaotic (non-sustainable) world in which the answers are possible through broad cooperation and radical innovations. This is the case with tourism, including wine tourism, because they are especially sensitively affected by these changes. (UNWTO, 20221) All of this goes far beyond the boundaries of the sector but, at the same time, creates broad opportunities for the active participation of all members in the value chain of wine tourism. Innovation in services, marketing, and partnerships creates broad opportunities for all value chain members, including travelers, companies, authorities, and locals, at a critical moment when active participation and conscious thinking can increase the value of wine tourism destinations and their environment. Failure to do so can significantly weaken the competitiveness of a given region. The work aimed at this may be the key to the future development of wine tourism and the survival of those interested who have lived from it until now. The last two years have brought significant changes in wine tourism and transformed travel logistics, wine experience planning, and consumer behavior. In addition, a number of challenges that had already appeared came to the fore - from digitalization to sustainability and network cooperation. Sustainability increasingly determines the services offered by wineries and vineyards and travellers' attitudes and purchasing decisions. Meanwhile, digitization and e-commerce have become vital tools in the hands of producers, distributors, and wine tourism businesses, as well as destinations. Necessary innovations in experiences, marketing, and partnerships create broad engagement opportunities for all value chain members. We are focusing on looking for answers to the following research questions, especially taking into account the Hungarian specialities: - On a global level, how important is it to consider sustainability in the wine tourism services of wineries, and to what extent is this differentiated depending on local conditions? - Globally and per country, what aspects do wineries consider in relation to the implementation of sustainable wine tourism? - How do the various sustainability aspects appear as a complex system in decisions about sustainable wine tourism services? Based on the analysis of international experiences and surveys, we try to provide local answers for Hungarian wineries to these questions.
Wine tourism is a growing activity, contributing to the economic development of wine regions. The main objective of this study is to thoroughly examine the wine tourism experience using the ...experience economy model (4Es). Netnography was selected as a research method. This study considers 825 original reviews posted on TripAdvisor by tourists who visited Cognac (France). The results show that the experiences are globally positive. Among the four dimensions of the conceptual framework, the experiences related to education and entertainment dimensions are predominant. Theoretically, the 4Es model related to the wine tourism experience has been enriched. Furthermore, the research highlights the relevance of the holistic analysis and “sweet spot” concept of the 4Es model. From a managerial perspective, the absorption side of the experience - either active or passive requires reinforcement by an immersive experience to offer a “sweet spot” to potential visitors.
•This article is the first one focusing on the wine tourists' experience from a holistic perspective.•The 4Es model is proved as a relevant integrative conceptual framework to examine the wine tourism experience.•The 4Es model can be used as a wine destination diagnosis instrument and as a wine destination management tool.•Consumer's reviews are more often related to the entertainment and education dimensions.•The netnography method is very relevant to the analysis of the wine tourism experience.
This study profiles the Chinese wine tourist market based on levels of consumer involvement. Using a sample of 503 Chinese wine tourists visiting Australian wineries, the study identified four ...dimensions of involvement in wine tourism among Chinese tourists: Interests and Importance, Risk Importance and Possibility, Risk Avoidance, and Status Value. Based on the various levels of involvement, four clusters of Chinese wine tourists were identified: low-involvement wine tourists, highly involved wine tourists, interest-driven wine tourists, and high-risk perception wine tourists. For the group size, high-risk perception wine tourists included the highest number of people in the sample, while a relatively small number of people belonged to the interest-driven group. Significant differences were found for behavioral variables and activity participation level across the four clusters, but similarity outweighed the differences among demographic and socio-economic variables. The research proceeded to theoretical and marketing implications.
Technological evolution has led to a significant transformation in tourism organizations, particularly in those who focus their activities on particular themes or segments, such as wine tourism. This ...can be transposed to Portuguese wine tourism organizations because the majority lack the necessary information and communication technologies (and inherent technologies) to become globally competitive. As highlighted in the literature, for a tourism experience to become memorable it must be emotional and immersive in such a way that the tourist becomes fully involved with the existing surroundings. This leads to the notion of using virtual reality experiences as triggers for the development of wine tourism. Considering the relevance of Portugal's Douro Valley to the country's wine tourism segment, a theoretical model that supports the implementation of multisensory (hence more immersive) virtual wine tourism experiences is developed. While considering the international success of Port wine tourism, this paper also presents a conceptualization of a multisensory virtual Port wine experience that includes a conceptual perspective and a technological solution proposal.
•Though virtual reality related possibilities, no complete model of application to wine tourism was identified.•Aiming on achieving the necessary support to develop an innovative experience, a virtual tourism model was developed.•By converging into a single technological platform all five human senses, the proposed model assumed its multisensory basis.•A set of guidelines were presented to serve as basis to multisensory virtual Port wine experiences.
This study examines the dimensions of wine-experienscape that influence customer satisfaction. Using the framework of experienscape, the dimensions for wine tourism was explored. The data was ...collected from TripAdvisor for Indian wineries. Results indicate that the Sensory dimension and Natural dimension of wine-experienscape increase the likelihood of customer satisfaction. The results are seen to vary with reviewer heterogeneity. The results have managerial and theoretical implications.
Purpose
Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have analysed experiential ...dimensions in the context of French wine-growing regions. The purpose of this paper is to focus on the difference between what wine tourism providers consider relevant in their market offer and what customers expect from their wine tourism experience. A new categorisation of wine tourists’ expectations based on Pine and Gilmore’s (1998) four realms model and Quadri-Felliti and Fiore’s model (2012) are developed.
Design/methodology/approach
A mixed methodology, qualitatively analysing 17 semi-structural interviews with the main wine tourism stakeholders in the Alsace region in north-east France and quantitatively analysing 233 questionnaires on wine tourists’ expectations and behaviours are adopted.
Findings
The study reveals a difference between experiential offers predicated on an educational approach and the explicit expectations of wine tourists (combining aesthetics, conviviality and authenticity, whose central focus is an encounter with the winemaker). Overall, the findings point to a need for greater inclusion of the experiential aspect in the offer designed for wine tourists.
Originality/value
The study identifies a gap between the educational dimension that professionals tend to promote in their offers and the real expectations of wine tourists who express more interest in the aesthetic dimension provided by an attractive visit environment and an enjoyable experience. At the heart of the authentic experience for wine tourists is meeting the winegrower, making authenticity a major factor.
Purpose
This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future ...research.
Design/methodology/approach
The paper provides an in-depth literature review and content analysis of prior work.
Findings
The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions.
Originality/value
Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.
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