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Univerzitetna knjižnica Maribor (UKM)
Knjižnica je med tednom odprta od 8. do 19. ure, ob sobotah od 9. do 13. ure. Čitalnica ČUK je odprta od ponedeljka do sobote od 9. do 24. ure, ob nedeljah od 16. do 24. ure. Informacije: 02 25 07 431, ukm@um.si
  • Creating brand cool : brand distinction in the online marketplace
    Abraham, Joan
    "In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct ... emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence and using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition, and is relevant to all types of business, from tiny businesses to globally recognized brands"--
    Vrsta gradiva - knjiga
    Založništvo in izdelava - New York : Routledge, 2021
    Jezik - angleški
    ISBN - 978-0-367-69315-2; 978-0-367-69314-5
    COBISS.SI-ID - 89654531

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Univerzitetna knjižnica Maribor
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