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  • Expectation procedures as the basis for successful communication [Elektronski vir]
    Burazer, Lara
    Globalisation of society is creating environments in which people are inevitably faced with challenges of cross-cultural communication. These challenges are focused mostly around limitations in ... mutual understanding of the messages conveyed by the parties involved. The limitations are usually based on the communicator's failure to meet the other party's expectations, which are culturally embedded and might prove difficult to grasp for those whoare not closely connected to the particular culture. Developing linguistic ablilities in the specific foreign language is a good start in trying to bridge the communication gaps with people from different cultures. However, mastering the linguistic side of the exchange represents but a small portion of human communication. According to Merhabian and Ferris (1967), the linguistic/textual part accounts for approximately 7 % of the message, while the better part of it is hidden in the so called non-verbal communication cues. All these important aspects of communication have been approached by various sciences, mostly in the realm of psychology. Traditional linguistics has mostly focused on how to teach people to speak and otherwise use a foreignlanguage on the level of grammar and syntax. In recent years there havebeen attempts to deal with the complexities of human linguistic communication and the workings of a language by not focusing on grammar, syntax and lexis, but rather on people. Victor H. Yngve is an improtant name in this area. He is the founder and the father of a new approach to linguistics and grammar, which he calls the Human Linguistics (HL) or Hard Science Linguistics (HSL). In his theory (1996) he discusses the paradigm shift in approaches to language study which requires that we study people rather than language. An important aspect of the theory deals with the so called 'expectation procedures', whose role we will attempt to delineate as the indespensable factor in successful human communication.
    Vir: Proceedings of the Fourth International Language Conference on the Importance of Learning Professional Foreign Languages for Communication Between Cultures, 22 and 23 September 2011, University of Maribor, Faculty of Logistics, Slovenia [Elektronski vir] (Str. 22-25)
    Vrsta gradiva - prispevek na konferenci
    Leto - 2011
    Jezik - angleški
    COBISS.SI-ID - 46762338

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