UNI-MB - logo
UMNIK - logo
 
(UL)
  • Psychological characteristics and expectations of potential real estate buyers [Elektronski vir]
    Kobal Grum, Darja ; Grum, Bojan
    The article focuses on the identification of the basic psychological characteristics of potential property buyers. The article determines their interaction with the expectations of potential ... customers when deciding to purchase a property. The main instrument for measuring the participants' expectations is a questionnaire that we formed ourselves. The data were then analysed with SPSS for Windows programme. The research showed that financial and physical factors are independent from psychological ones. Expectations about price of apartment or house, location, size of apartment, natural lighting etc. are not correlated neither with motivational nor with emotional factors, but they form independent areas that are related with the real estate only. In conclusion, the article provides guidelines for the development of productive and competitive real estate climate in Slovenia, which would allow the promotion of the quality of life of the population and the growth of the real estate market.
    Vrsta gradiva - prispevek na konferenci
    Leto - 2014
    Jezik - angleški
    COBISS.SI-ID - 55285602