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  • Designing experiences
    Rossman, J. Robert ; Duerden, Mathew D.
    "In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering ... experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy."
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - New York : Columbia University Press, cop. 2019
    Jezik - angleški
    ISBN - 978-0-231-19168-5
    COBISS.SI-ID - 133428995

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Fakulteta za turizem, Brežice prosti pristop
658.89 ROSSMAN J. R. Designing
IN: 020220074
izposojeno - na dom, rok vrnitve: 06.03.2023
Predvidoma na voljo po: 16.09.2024 (1. v čakalni vrsti)
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