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Winning the future : marketing and entrepreneurship in harmonyKotler, Philip, 1931- ; Hooi, Den Huan"Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems ... and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--Vrsta gradiva - knjiga ; neleposlovje za odrasleZaložništvo in izdelava - Hackensack : World Scientific, 2021Jezik - angleškiISBN - 978-981-122-171-2; 978-981-122-217-7COBISS.SI-ID - 147069955
Avtor
Kotler, Philip, 1931- |
Hooi, Den Huan
Teme
MarkPlus, Inc |
MarkPlus, Inc |
Marketing |
Indonesia |
Marketing research companies |
Indonesia |
Marketing consultants |
Indonesia |
Marketing |
Indonésie |
Sociétés d'études de marché |
Indonésie |
Conseillers en marketing |
Indonésie |
Marketing |
Marketing consultants |
Marketing research companies |
Indonesia |
marketing |
trženje |
raziskovalne institucije |
Indonezija
Knjižnica | Signatura – lokacija, inventarna št. ... | Status izvoda |
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Ekonomsko-poslovna fakulteta, Maribor | 339.13 KOTLER P. Winning | prosto - na dom, čas izposoje: 30 dni |
Vnos na polico
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Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Kotler, Philip, 1931- | |
Hooi, Den Huan |
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