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  • Winning the future : marketing and entrepreneurship in harmony
    Kotler, Philip, 1931- ; Hooi, Den Huan
    "Readers will discover how to be more entrepreneurial and enterprising in one's mindset and in action and appreciate how to turn challenges into opportunities Helps readers understand the problems ... and issues faced by a typical start-up and how to overcome them, learn how to achieve competitive edge in the consulting and research industry, through effective differentiation strategies and tactics, and develop the ability for sustainable success Readers will learn how marketing and entrepreneurship can be employed more effectively and keep abreast with some of the latest developments in this field, especially in a fast digitalising and rapidly changing business landscape"--
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - Hackensack : World Scientific, 2021
    Jezik - angleški
    ISBN - 978-981-122-171-2; 978-981-122-217-7
    COBISS.SI-ID - 147069955

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Ekonomsko-poslovna fakulteta, Maribor  339.13 KOTLER P. Winning prosto - na dom, čas izposoje: 30 dni
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