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  • Building a brand image through electronic customer relationship management
    "The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer ... satisfaction for fast moving customer goods allowing organizations to meet their strategic and customer loyalty objectives while building brand image"--
    Vrsta gradiva - zbornik ; neleposlovje za odrasle
    Založništvo in izdelava - Hershey, PA : IGI Global, 2023
    Jezik - angleški
    ISBN - 978-1-6684-5386-5; 978-1-6684-5387-2
    COBISS.SI-ID - 156277251

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Ekonomsko-poslovna fakulteta, Maribor  658.89 BUILDING prosto - na dom, čas izposoje: 30 dni
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